On-Demand Webinars

Industry Updates

  • Words matter in politics, and they need to be chosen carefully to carry an emotional connection to people’s values and the values of our industry. This webinar marks the annual release of words we have found that are used by elected officials and can carry an emotional message. Join us and learn more about the 2022 Tourism Lexicon.

  • Though boycotts have a long and complicated history in our culture, travel boycotts have proven to not only be ineffective, but often negatively impact the very individuals that they were designed to protect. Many strategists are seeing a higher value in collaborating with a destination rather than cancelling. Join us as Destinations International’s Emily Scheiderer sits down with the National Association for College Admission Counseling, American College of Chest Physicians, Nashville Convention and Visitors Corp, and Visit Houston to talk about how they chose to collaborate and generate impact.

  • Advocacy will always be a critical component of a destination organization's DNA, whether you’re fighting legislation, funding, championing new development, or defending your existence. To provide destinations with relevant and actionable insights, Destinations International and Tourism Economics are working together to deliver high-frequency analyses of relevant metrics for your community within the SYMPHONY market intelligence platform. This session will provide real-world use cases on how to arm yourself with data to drive your advocacy strategy and turn doubters into believers and community into allies to deliver on community shared values.

Event Impact Calculator

  • As a new school season begins for many, what better time to get Back to the Basics with the Event Impact Calculator (EIC). Join Destinations International and Tourism Economics for an overview and refresher on the EIC tool and to learn what is new and upcoming. Bring your questions and come ready to learn!

  • Recorded On: 05/18/2022

    ​Join us and our partners at Tourism Economics on Wednesday, May 18 at 11:00am Eastern for a thorough overview of the Event Impact Calculator. See what all the talk is about, refresh your knowledge and understanding, and get all your questions answered.

  • Recorded On: 05/04/2022

    As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional. Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics to hear about the Event Impact Calculator (EIC). Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.

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