Are you hoping to earn the CDME credential in 2025? Have you recently completed all required courses and core papers in the CDME Program, or will be in early February at CDME Winter 2025 in Austin, TX? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2025, including the new research topic approval process, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2025 are required to either attend this session live or watch the recording prior to completing their final exam. If you would like to be considered for CDME recognition during the 2025 Annual Convention, your CDME Final Exam is due by March 15, 2025. The recording will be sent to all who register, so be sure to register to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their iDSS platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within iDSS or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Tempest Teams for an open discussion and to get all your questions answered about the integration process.

Are you hoping to earn the CDME credential in 2025? Have you recently completed all required courses and core papers in the CDME Program, or will be in early February at CDME Winter 2025 in Austin, TX? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2025, including the new research topic approval process, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2025 are required to either attend this session live or watch the recording prior to completing their final exam. If you would like to be considered for CDME recognition during the 2025 Annual Convention, your CDME Final Exam is due by March 15, 2025. The recording will be sent to all who register, so be sure to register to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

Destinations International strives to make our members and their destinations successful. We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel. We are pleased to offer this webinar during membership spirit week to help our members rediscover key membership benefits and give both new and existing members the chance to explore resources that will enhance their membership with Destinations International.

Over 200 destinations participated in the inaugural launch of Destinations International's Social Impact Assessment Tool, (formerly known as the EDI Assessment Tool). This second release incorporates important updates based on member-driven feedback including global usability, updated accessibility-related assessment questions, and the creation of board diversity and destination stewardship sections. Join us for an overview of enhancements to the tool and the benefits and competitive advantages of using the tool. *Please note that changes have been made to the tiered pricing structure. Entering organizational data has always been free; the basic reporting tier is now free.

Unlock the true potential of sponsorships for your destination organization! During this BizOps Virtual Roundtable, experts will share strategies to transform sponsorship programs into powerful tools for expanding your organization’s reach and impact. Our expert panelists will cover: Expanding Sponsorship Options: Go beyond traditional cash sponsorships with in-kind donations, colunteer support, co-branding initiatives, and cause-marketing campaigns. Building Brand Awareness: Use sponsor networks to elevate brand awareness, amplify your message, and grow your audience. Finding Ideal Sponsors: Research and target businesses that align with your mission and audience, and develop a prospect list to approach potetial sponsors with confidence. Negotiation Tactics: Craft mutually beneficial sponsorship agreements, communicate your value effectively, and structure sponsorship packages to secure the resources your organization needs. This session is ideal for leaders in business development, finance, marketing and communications, and anyone eager to optimize resources and build strategic partnerships for their destination organization. Join us to learn how to attract the right sponsors, develop innovative and lasting partnerships, and drive greater, sustainable impact!

Is creating a foundation the right move for your non-profit organization? This thought-provoking discussion will explore the advantages and disadvantages of establishing a foundation as part of your fundraising strategy. Our esteemed panelists will delve into the benefits and drawbacks of forming a foundation, including the potential advantages of building long-term funding streams, attracting high-net-worth donors, and fostering deeper engagement with supporters; while considering the complexities of managing a separate entity, potential tax implications, and the ongoing administrative burden. We'll also share a framework for evaluating if a foundation aligns with your organization's goals, current fundraising capacity, long-term financial objectives, and availability of resources to manage a foundation effectively. Don't miss this opportunity to learn about different governance structures, fundraising strategies, and effective grantmaking practices to optimize impact and establish a successful foundation!

CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp integration strategies for destination organizations! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar challenges, in a collaborative roundtable format. Important Note: This opportunity is only available for Destinations International members.