Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.

In today’s rapidly evolving landscape, organizations are recognizing the need to create genuine human connections and to foster places and spaces that welcome people of all backgrounds and abilities. Join Destinations International's Chief Inclusion Officer, Sophia Hyder Hock, as she explains the reason for this shift, discusses why the 13 topics of DI's social inclusion framework are critical to community vitality and economic growth, and reveals how to incorporate this framework into your strategic initiatives.

Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.

Are you unfamiliar with certain Event Types in the Event Impact Calculator (EIC)? The EIC is comprised on 17 distinct Event Types spread across four modules: Meetings, Sports, Festivals, and Local Events. While most are familiar with the broad categories, differences and overlap between Event Types, such as Testing/Education Local Events, Film and Award Festivals, Adult Amateur Sports, and Business Meetings can be subtle. This webinar will provide tips on how to match similar events to one of the 17 Event Types in the EIC. Join us for this informative webinar to: • Gain a deeper understanding of all 17 Event Types: Explore their unique characteristics, behavioral patterns, and similarities. • Navigate the EIC with confidence: Learn how to effectively use different Event Types for accurate impact analysis. • Unlock the potential for interchangeable use: Discover scenarios where specific Event Types can be strategically substituted. Don't miss this opportunity to become an EIC expert!

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

Are you unfamiliar with certain Event Types in the Event Impact Calculator (EIC)? The EIC is comprised on 17 distinct Event Types spread across four modules: Meetings, Sports, Festivals, and Local Events. While most are familiar with the broad categories, differences and overlap between Event Types, such as Testing/Education Local Events, Film and Award Festivals, Adult Amateur Sports, and Business Meetings can be subtle. This webinar will provide tips on how to match similar events to one of the 17 Event Types in the EIC. Join us for this informative webinar to: • Gain a deeper understanding of all 17 Event Types: Explore their unique characteristics, behavioral patterns, and similarities. • Navigate the EIC with confidence: Learn how to effectively use different Event Types for accurate impact analysis. • Unlock the potential for interchangeable use: Discover scenarios where specific Event Types can be strategically substituted. Don't miss this opportunity to become an EIC expert!

With a robust presence across all 10 provinces and spanning over 30 destinations, the Event Impact Calculator (EIC) has become an integral tool within Canada's events landscape. We're excited to convene and delve deeper into this pivotal industry tool, discussing best practices and the future of the EIC in Canada. Join us for a gathering of Canadian subscribers to learn how others are currently utilizing the tool and planning to use the tool in 2024. Bring all your EIC questions and ideas for a lively open discussion.

Ever wondered about the differences in the EIC Modules; specifically, when it comes to the variety of events you host in your destination? Join us as we take a deep dive into some exciting and unique events being analyzed in the EIC, think Taylor Swift Concerts and NFL Training Camps, and spend time discussing which module to use in these and other various scenarios. You will be provided with detailed explanations of the inputs required for the different modules as well as the language needed to clearly explain the corresponding output report to your stakeholders.

In today’s rapidly evolving landscape, organizations are recognizing the need to create genuine human connections and to foster places and spaces that welcome people of all backgrounds and abilities. Join Destinations International's Chief Inclusion Officer, Sophia Hyder Hock, as she explains the reason for this shift, discusses why the 13 topics of DI's social inclusion framework are critical to community vitality and economic growth, and reveals how to incorporate this framework into your strategic initiatives.

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

As we step into a new year, the landscape for destination organizations is evolving rapidly, influenced by changing funding mechanisms, consumer trends, and global economic conditions. Understanding your organization's position relative to industry benchmarks is crucial to navigate these changes effectively. This webinar will offer a comprehensive overview of how the Destination Organization Performance Reporting platform can empower your destination organization by providing deep insights into funding, spending, trends, and performance metrics compared with fellow organizations in the industry. The webinar will also cover the platform's recent additions and updates, such as the Convention Sales & Services, Funding, and Destination Metrics sections, along with new sections on rooms to space market comparison. These updates are specifically designed to improve your comprehension and management of crucial key performance indicators essential for the success of your destination.

In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.