On-Demand Webinars

Industry Updates

  • Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.

  • Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.

  • Recorded On: 06/29/2022

    For the first time in almost three years, a post-pandemic life is beginning to feel within reach. This webinar will shed light on three new traveler mindsets and offer recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers.

Small Destinations

Event Impact Calculator

  • Recorded On: 05/18/2022

    ​Join us and our partners at Tourism Economics on Wednesday, May 18 at 11:00am Eastern for a thorough overview of the Event Impact Calculator. See what all the talk is about, refresh your knowledge and understanding, and get all your questions answered.

  • Recorded On: 05/04/2022

    As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional. Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics to hear about the Event Impact Calculator (EIC). Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.

  • Recorded On: 04/20/2022

    Join us as Andreas Weissenborn and Chris George as they share how the Event Impact Calculator (EIC) can help your organization calculate the value of events to your destination. This live demonstration of the EIC from within the Simpleview platform will help you understand how the tool works and covers all four modules: Meetings, Sports, Festivals, and Local & Public Events (LPE).

Member Benefits