Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors. The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents. These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

How are destinations turning accessibility strategies into measurable impact? In this webinar, you’ll explore how destination organizations are bringing the Accessibility Playbook and its AI companion to life by creating real change across their communities and visitor experiences. Through real-world examples, you’ll see how destinations are: • Building accessible initiatives that meet travelers’ diverse needs and expectations. • Curating relevant guidance to engage stakeholders, partners, and city leaders in accessibility goals. • Positioning themselves as trusted subject matter experts who champion accessible travel and community connection. Whether you’re just beginning to dip your toe into accessibility or looking to elevate your efforts, this session will provide inspiration, best practices, and next-step guidance to help your destination move from playbook to practice, and make accessibility part of your destination’s DNA.

In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC: Grand Rapids TikTok Campaign, Overland Park's Margarita Wars, and Grand Junction's PR Strategy. By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors. The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents. These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

How are destinations turning accessibility strategies into measurable impact? In this webinar, you’ll explore how destination organizations are bringing the Accessibility Playbook and its AI companion to life by creating real change across their communities and visitor experiences. Through real-world examples, you’ll see how destinations are: • Building accessible initiatives that meet travelers’ diverse needs and expectations. • Curating relevant guidance to engage stakeholders, partners, and city leaders in accessibility goals. • Positioning themselves as trusted subject matter experts who champion accessible travel and community connection. Whether you’re just beginning to dip your toe into accessibility or looking to elevate your efforts, this session will provide inspiration, best practices, and next-step guidance to help your destination move from playbook to practice, and make accessibility part of your destination’s DNA.

In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC: Grand Rapids TikTok Campaign, Overland Park's Margarita Wars, and Grand Junction's PR Strategy. By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors. The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents. These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Understanding how to protect and strengthen destination reputation has never been more critical as societal issues increasingly influence traveler and event planner perceptions. Join Destinations International for an in-depth session that explores key findings from the recently released research study, Destination Reputation: Responding to Societal Issues, developed with the support of the Destinations International Foundation. This session will provide a deeper dive into the full set of research materials now available to destination organizations, including a comprehensive research report, a key findings summary, a customizable presentation template, and forthcoming action briefs. Attendees will gain a thorough understanding of how political climate, public safety, accessibility, and social values are shaping destination selection and long-term brand positioning.

Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics they expect proof of a destination’s contribution to well-being and resilience. This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

Across North America and beyond, destination leaders are increasingly seeking ways to engage Indigenous communities with respect and authenticity. Yet many still feel uncertain about where to begin or how to deepen their commitment. This interactive session creates space to start that journey together. Join Social Impact Committee Leads Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada and Rebecca Thomas, Public Relations Specialist at Discover Salt River for a dialogue on the importance of place, decolonizing our mindsets, and pathways to building meaningful relationships. Through speaker reflections and live Mentimeter engagement, we’ll address the discomfort of “getting it wrong" and the small but powerful shifts that help build trust with Indigenous communities. Whether you're just beginning or already on your path to reconciliation, this session invites you to pause, reflect, and take the next step toward becoming a more conscious and respectful destination leader.

Welcome, European Members! We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality. This roundtable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025. This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!

Are you a first-time attendee for the upcoming Annual Convention in Chicago, July 9-11? Welcome aboard! To ensure you make the most out of this gathering of industry leaders, colleagues and peers, we invite you to our virtual Annual Convention First-Time Attendee Orientation. You will hear about the convention’s purpose, get an overview of the sessions, keynotes, networking opportunities, partner Flashes of Brilliance, and an opportunity to ask any questions you might have about the conference. IMPORTANT NOTE: This opportunity is ONLY available for those registered for Destinations International Annual Convention, July 9-11 in Chicago, IL. The orientation will be recorded, and the recording will be made available to all registrants within 1-2 days following the conclusion of the session.

Are you a first-time attendee for the upcoming CEO Summit, March 23-25 in Savannah, GA? Welcome aboard! To ensure you make the most out of the exclusive gathering of industry leaders, we invite you to our virtual CEO Summit First-Time Attendee Orientation. You will hear about the summit’s purpose, get an overview of the content, speakers, networking opportunities, partner Flashes of Brilliance, and have an opportunity to ask any questions you may have about the summit. IMPORTANT NOTE: This opportunity is ONLY available for those registered for Destinations International CEO Summit on March 23-25, 2025 in Savannah, GA. The orientation will be recorded, and the recording will be made available to all registrants within 1-2 days following the conclusion of the session.