The traveler journey is becoming harder to track. AI platforms are changing destination content discovery, technology partners are becoming a bigger part of the website experience, and inconsistent tracking can leave important gaps in the story.

Today’s travelers increasingly choose destinations that reflect their values. For LGBTQ+ travelers, that alignment is deeply personal. In this webinar, Destinations International (DI), the International LGBTQ+ Travel Association (IGLTA) and IGLTA Foundation, and Valuegraphics will introduce key insights from Why Values Matter: A Destination Guide to LGBTQ+ Travelers. This session explores three Power Values uniquely motivating LGBTQ+ travelers and how they influence destination choice and long-term loyalty. Through practical examples, attendees will gain insight into how the Power Values can shape destination strategies and lead to authentic experiences, stronger community connection, and measurable impact.

Building on one of the most talked-about conversations from CSS Summit, this webinar explores how DMOs are redefining destination services beyond logistics while introducing a new Destination Services Menu resource developed through peer-to-peer collaboration at the event.

The traveler journey is becoming harder to track. AI platforms are changing destination content discovery, technology partners are becoming a bigger part of the website experience, and inconsistent tracking can leave important gaps in the story.

Destination stewardship is only as strong as the alignment behind it. This webinar is for destination leaders ready to close the gap and start building a shared understanding to unlock collective action. In this session, we’ll explore why shared stewardship vocabulary is a strategic necessity, how global frameworks can accommodate local nuance and what destination organizations are doing to get aligned and move forward.

Drawing on case studies from 10 North American destinations, join Tourism Economics as we offer proof for how destination promotion supports economics development, enhances quality of life, and attracts and retains local talent. Plus, learn how to apply these key advocacy pillars to your own destination.

This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Get an inside look at DI’s Event Ambassador Program — its purpose, structure, and how it supports member engagement. This session will walk participants through program benefits, participation expectations, and upcoming opportunities for involvement in 2026.

Are you hoping to earn the CDME credential in 2026? Have you recently completed all required courses and core papers in the CDME Program, or will be in late February at CDME Winter 2026 in Cleveland, OH? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2026, including the revised assignment instructions and grading rubrics, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2026 are required to either attend this session live or watch the recording prior to completing their final exam. If you would like to be considered for CDME recognition during the 2026 Annual Convention, your CDME Final Exam is due by March 31, 2026. The recording will be sent to all who register, so be sure to sign up to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Join members of the Advocacy and Social Impact Committees for a dynamic virtual roundtable focused on aligning our language, metrics, and strategies. Together, we’ll explore how impact outcomes can inform advocacy priorities, how storytelling and data reinforce public investment, and how destination organizations can confidently articulate and protect their broader purpose.

With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue. Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants.

Across North America and beyond, destination leaders are increasingly seeking ways to engage Indigenous communities with respect and authenticity. Yet many still feel uncertain about where to begin or how to deepen their commitment. This interactive session creates space to start that journey together. Join Social Impact Committee Leads Teresa Ryder, Director of Partnerships at the Indigenous Tourism Association of Canada and Rebecca Thomas, Public Relations Specialist at Discover Salt River for a dialogue on the importance of place, decolonizing our mindsets, and pathways to building meaningful relationships. Through speaker reflections and live Mentimeter engagement, we’ll address the discomfort of “getting it wrong" and the small but powerful shifts that help build trust with Indigenous communities. Whether you're just beginning or already on your path to reconciliation, this session invites you to pause, reflect, and take the next step toward becoming a more conscious and respectful destination leader.

Are you a first-time attendee for the upcoming Annual Convention in Portland, July 21 - 23? Welcome aboard! To ensure you make the most out of this gathering of industry leaders, colleagues and peers, we invite you to our virtual Annual Convention First-Time Attendee Orientation. You will hear about the convention’s purpose, get an overview of the sessions, keynotes, networking opportunities, partner Flashes of Brilliance, and an opportunity to ask any questions you might have about the conference.

Get an inside look at DI’s Event Ambassador Program — its purpose, structure, and how it supports member engagement. This session will walk participants through program benefits, participation expectations, and upcoming opportunities for involvement in 2026.

Are you a first-time attendee for the upcoming Annual Convention in Chicago, July 9-11? Welcome aboard! To ensure you make the most out of this gathering of industry leaders, colleagues and peers, we invite you to our virtual Annual Convention First-Time Attendee Orientation. You will hear about the convention’s purpose, get an overview of the sessions, keynotes, networking opportunities, partner Flashes of Brilliance, and an opportunity to ask any questions you might have about the conference. IMPORTANT NOTE: This opportunity is ONLY available for those registered for Destinations International Annual Convention, July 9-11 in Chicago, IL. The orientation will be recorded, and the recording will be made available to all registrants within 1-2 days following the conclusion of the session.