Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.

Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.

Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!

Having a presence on Google Search and Google Maps is essential for any tourism business to enable customers to easily find them. Join this webinar to hear how Google Search and Google Maps can help you accomplish this. This session will provide information on what Google Search is and how it works, how to create, manage and optimize an online presence for your tourism business, and best practice in setting up a Google Business Profile for your business.

Please join the Destinations International team as we share exciting updates, new initiatives and resources for our members, and what's in store for the rest of the year!

In this webinar, the experts from Anderson Benson will discuss why event cancellation insurance is critical for a destination and how it can help protect you from these losses. Our experts will take a deep dive into the key features of the risk management policy options available only to Destinations International members and provide specific guidance on when and how to use this asset in the event contracting process. Join us to learn about and understand the importance of event cancellation insurance and take advantage of this exclusive and invaluable program today!

Ever wondered about the differences in the EIC Modules; specifically, when it comes to the variety of events you host in your destination? Join us as we take a deep dive into some exciting and unique events being analyzed in the EIC, think Taylor Swift Concerts and NFL Training Camps, and spend time discussing which module to use in these and other various scenarios. You will be provided with detailed explanations of the inputs required for the different modules as well as the language needed to clearly explain the corresponding output report to your stakeholders.

Non-economists that use the EIC can face some tough questions from their stakeholders about the calculator’s outputs. It is therefore critical for subscribers to understand how to succinctly and effectively report on their impact numbers. In this session we will explain the data and theory behind the calculator and how and why each model is unique to each subscriber. In addition, we will discuss the potential of new technologies and data to be added to the calculations. Come with your questions and be ready to better understand what drives the calculator outputs, what “other” taxes are, and how often the data is refreshed. You will leave the webinar equipped with some simple economic language to help you report those numbers back to your stakeholders.

The Fourth Module of the Event Impact Calculator (EIC), the Local and Public Events Module (LPE), was launched in 2019 to complete the Event Impact Analysis Circle. Since then, many Destination Organizations and their partner Convention Centers/Venues use this Module to tell the entire story of Event Impact in their destination. Join us for a thorough review of the Module and to learn how Explore Edmonton and the Edmonton Convention Center use the LPE Module as a collaborative tool.

Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.

Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.

Ever wondered about the differences in the EIC Modules; specifically, when it comes to the variety of events you host in your destination? Join us as we take a deep dive into some exciting and unique events being analyzed in the EIC, think Taylor Swift Concerts and NFL Training Camps, and spend time discussing which module to use in these and other various scenarios. You will be provided with detailed explanations of the inputs required for the different modules as well as the language needed to clearly explain the corresponding output report to your stakeholders.