Online Learning Center

BizOps Virtual Roundtable Series - Beyond Funding: How Destination Organizations Can Leverage Sponsorship Programs for Success

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Includes a Live Web Event on 11/14/2024 at 1:00 PM (EST)

Unlock the true potential of sponsorships for your destination organization! During this BizOps Virtual Roundtable, experts will share strategies to transform sponsorship programs into powerful tools for expanding your organization’s reach and impact. Our expert panelists will cover:

  • Expanding Sponsorship Options: Go beyond traditional cash sponsorships with in-kind donations, colunteer support, co-branding initiatives, and cause-marketing campaigns.
  • Building Brand Awareness: Use sponsor networks to elevate brand awareness, amplify your message, and grow your audience.
  • Finding Ideal Sponsors: Research and target businesses that align with your mission and audience, and develop a prospect list to approach potetial sponsors with confidence.
  • Negotiation Tactics: Craft mutually beneficial sponsorship agreements, communicate your value effectively, and structure sponsorship packages to secure the resources your organization needs.

This session is ideal for leaders in business development, finance, marketing and communications, and anyone eager to optimize resources and build strategic partnerships for their destination organization. Join us to learn how to attract the right sponsors, develop innovative and lasting partnerships, and drive greater, sustainable impact!

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Claire Carlin

SVP Partnerships & Alliances

Destination DC

Kimberly Bach

Senior Director of Partnership

Destinations International

Barbara Karasek

CEO

Paradise Advertising & Marketing

Charlotte Dunworth (Moderator)

Deputy Director of Finance & Compliance

Destin-Fort Walton Beach, Florida

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Beyond Funding: How Destination Organization Can Leverage Sponsorship Programs for Success
11/14/2024 at 1:00 PM (EST)  |  60 minutes
11/14/2024 at 1:00 PM (EST)  |  60 minutes