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  • Contains 1 Component(s) Includes a Live Web Event on 07/27/2022 at 1:00 PM (EDT)

    Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.

    Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.

    Presented by the San Diego Tourism Authority

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Brian Hilemon

    Senior Director of Marketing Partnerships

    San Diego Tourism Authority

    Brian Hilemon is a 15-year veteran of the San Diego Tourism Authority. In his role as Senior Director of Marketing Partnerships he is responsible for all private source revenue generation, sponsorship, partnership, and advertising sales.

    Brian serves on the boards of the Holiday Bowl, California Restaurant Association, MTS Taxicab Advisory Committee and is a Past President of the One Club for Creativity (formerly, San Diego Ad Club).
    .

    Brian is a native San Diegan and resides in Lakeside with his wife of 16 years and their four children.

  • Contains 1 Component(s) Includes a Live Web Event on 07/13/2022 at 1:00 PM (EDT)

    Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.

    Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.  

    Presented by JLL.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Bethanie DeRose, CDME

    Senior Vice President, Global Tourism and Destination Development

    JLL

    Based in New York, Bethanie DeRose is a Senior Vice President with JLL’s Hotels &Hospitality Group specializing in tourism strategy, destination development and management. She assists clients with destination strategic planning, tourism readiness and sustainability, convention center asset management, public facility feasibility and overall destination positioning.

    Bethanie has extensive experience in long-term destination and tourism planning efforts having completed over 50 projects domestically for destinations including Miami Beach, Florida; Philadelphia, Pennsylvania; Houston, Texas; and Denver, Colorado among many others. Internationally, Bethanie has been involved in convention center planning in Central America and global tourism readiness planning in Europe and Asia.

    Vimal Vyas

    Director of Information, Security and Digital Innovation

    Visit Raleigh

    Vimal Vyas is an industry leader in the technology of marketing (martech), directing the Greater Raleigh CVB's marketing technology efforts since 2004. He is responsible for the Bureau's digital innovation efforts, including digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content and Internet marketing technologies, and business intelligence.

  • Contains 2 Component(s) Recorded On: 06/29/2022

    For the first time in almost three years, a post-pandemic life is beginning to feel within reach. This webinar will shed light on three new traveler mindsets and offer recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers.

    For the first time in almost three years, a post-pandemic life is beginning to feel within reach. Despite a new variant brewing, record-high gas prices and rising inflation, the world seems ready to put the pandemic in their rearview mirror. But everything we know about the traveler mindset has changed. Travelers are ready to go. Are you ready to reach them?

    This webinar will shed light on three new traveler mindsets and offer recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers

    Presented by Sparkloft Media

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Charles Cunningham

    Director of Growth

    Sparkloft Media

    Charles Cunningham leads the growth and marketing team at Sparkloft Media and previously was the account lead for tourism clients on the west coast. 

  • Contains 2 Component(s) Recorded On: 06/22/2022

    The causes and solutions of violent crime are many and not always easy to deduce, and it is fair to say that both the causes and traditional solutions fall outside of a destination organization’s wheelhouse. We may not have a leading role, but we have a supporting role in our community’s response and in the development of solutions. In this session you will hear about the many ways destination organizations are contributing to the battle against violent crime.

    The causes and solutions of violent crime are many and not always easy to deduce, and it is fair to say that both the causes and traditional solutions fall outside of a destination organization’s wheelhouse. This is clearly not an area where destination organizations should be expected to play a leading role. We will leave that to the experts on crime and its causes. But this is something that affects our communities and therefore, our brand, our product and let’s face it, our home. We may not have a leading role, but we have a supporting role in our community’s response and in the development of solutions. In this session you will hear about the many ways destination organizations are contributing to the battle against violent crime.

    Presented by Destinations International

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Jack Johnson

    Chief Advocacy Officer

    Destinations International

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Wes Rhea

    CEO

    Visit Stockton

  • Contains 2 Component(s)

    Destinations International and Tourism Economics have announced an expanded partnership utilizing the Symphony Platform to provide workforce intelligence on destination specific employment trends and income analysis of your hospitality community. Learn how to speak on these trends and articulate what our industry brings to the table.

    In the beginning of 2022, Destinations International outlined eight strategic issues and opportunities facing our sector for the year. Of the eight, we knew workforce disruption and development was especially important for the travel sector and critical for DMOs to address. Destinations International and Tourism Economics have announced an expanded partnership utilizing the Symphony Platform to provide workforce intelligence on destination specific employment trends and income analysis of your hospitality community. Learn how to speak on these trends and articulate what our industry brings to the table.

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Adam Sacks

    President

    Tourism Economics

    Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

    For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

    Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

    Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
     
    He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

    Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

    Erik Evjen

    Director of Data Analytics and Insights

    Tourism Economics

    Upon joining Tourism Economics in 2019, Evjen was tasked with developing and managing a new division for the company focused on data analysis & visualization, sales strategy, and research services to marketing and sales organizations globally.

    A 15-year tourism industry veteran, Evjen has held a number of positions across the industry and most recently spent five years with the Philadelphia Convention & Visitors Bureau building their first ever internal Research Department. Under his leadership the department developed a number of market intelligence reports to aid management and hotel partners in uncovering trends and insights that enhanced the destination’s ability to attract meetings, conventions and sporting events as well as out-of-town visitors.

    He currently serves as a Board Member of the Travel & Tourism Research Association, and the Norwegian-American Chamber of Commerce Philadelphia, and is involved with a number of national tourism committees and initiatives including Destinations International’s Advocacy Committee. Evjen is a past Board Member of the Pennsylvania Restaurant and Lodging Association, and the Economy League of Greater Philadelphia.

    Evjen, a native of Oslo, Norway, is a graduate of Boston University in Boston, MA, where he received a Bachelor of Arts degree in Hospitality Administration. He is fluent in several languages, including all the Scandinavian languages; Norwegian, Swedish and Danish. 

  • Contains 2 Component(s) Recorded On: 05/25/2022

    As we emerge from the carnage of the pandemic, destination organization leaders have an exciting opportunity to elevate their status and impact on their communities. Join Bill Geist from DMOproz as he frames the opening that exists and shares suggestions on how destination organization pros can maximize the moment and establish themselves as community leaders.

    As we emerge from the carnage of the pandemic, destination organization leaders have an exciting opportunity to elevate their status and impact on their communities. Join Bill Geist from DMOproz as he frames the opening that exists and shares suggestions on how destination organization pros can maximize the moment and establish themselves as community leaders.

    Presented by DMOproz.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Bill Geist

    Chief Instigator

    DMOproz

  • Contains 2 Component(s) Recorded On: 05/18/2022

    ​Join us and our partners at Tourism Economics on Wednesday, May 18 at 11:00am Eastern for a thorough overview of the Event Impact Calculator. See what all the talk is about, refresh your knowledge and understanding, and get all your questions answered.

    Do you keep hearing about the Destinations International Event Impact Calculator (EIC)? There is good reason for that as we celebrate the 10th Anniversary of this important industry tool and nearly 300 subscribing organizations. But how much do you really know about the EIC? 

    Whether you are a current subscriber that needs a refresher or wants to add a module or two; or an organization watching from the sidelines and almost ready to jump in, this webinar is for you.

    Join us and our partners at Tourism Economics on Wednesday, May 18 at 11:00am Eastern for a thorough overview of the Event Impact Calculator. See what all the talk is about, refresh your knowledge and understanding, and get all your questions answered.

    Elaine Rosquist, CMP

    Senior Director of Product Engagement

    Destinations International

    Chris Pike

    Director of Impact Studies

    Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

  • Contains 2 Component(s) Recorded On: 05/11/2022

    Join Zartico for a conversation about "The Five Foundations of a Destination Organization: New Measures for a New Paradigm." Jay Kinghorn, Zartico Co-Founder and CIO, will share the five common themes emerging across destinations all over the country that will revolutionize the way our industry measures and reports destination performance.

    Destinations now have the opportunity to use real-time insights from events, visitor movement and spending for the betterment of the community, the experience of the visitor and ultimately the transformation of the destination organization. This session will provide an overview of how big data is providing a higher resolution view of the visitor economy that will allow us to uncover new insights and lead to an understanding of the destination in a greater context. Join us as we share the five common themes we are seeing emerge across destinations all over the country. These foundations will revolutionize the way our industry measures and reports destination performance.

    Presented by Zartico.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Jay Kinghorn

    Co-Founder and Chief Innovation Officer

    Zartico

    An innovative leader, Jay specializes in building digitally-savvy creative and technical teams to execute complex digital marketing initiatives. Jay currently leads the Zartico Data and Analytics Team; helping DMOs use data-centered insights to market and manage their destinations more effectively.

    As part of a 3-person leadership team planning and executing the state of Utah’s tourism marketing program, Jay’s efforts helped grow Utah’s tourism economy from $7.6 billion in 2014 to $9.1 billion in 2017.

    As the Associate Marketing Director at the Utah Office of Tourism, he led the agency’s content, social, marketing analytics and digital marketing initiatives. In 2017, Jay received the Peter Yesawich Award for marketing excellence from the Travel and Tourism Research Association and MMGY Global.

    Josh Collins

    Head of Product, Community & Education

    Zartico

    The pandemic may have introduced a new normal, but the evolving state of the travel industry is precisely where Josh Collins, TEDx Alum, Experience Architect and Head of Product, Community + Education for Zartico, comes alive.

    Having worked with some of the most powerful and influential brands like Stevie Wonder, The Roots, John Legend, Jay-Z, and many others for nearly 20 years, Josh now takes his deep understanding of human connection and experience design to Zartico leading the product team in serving DMO’s, both large and small, on how to become better stewards of their destinations. 

    Josh serves on several boards including the Advisory Board for E-Tourism Summit; a Silicon-Valley based Travel & Tourism conference and is a frequent speaker on Branding, Marketing, and Social Media, teaching brands how to connect with their audiences both online and off.

  • Contains 3 Component(s) Recorded On: 05/04/2022

    As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional. Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics to hear about the Event Impact Calculator (EIC). Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.

    Story telling is powerful, but we need both accounting books and the books that inspire!

    As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional.

    Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics at 3:00pm CET on the 4th of May to hear how data from the Event Impact Calculator (EIC) can be used for storytelling. Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.

    During this session you will learn:

    • What the Event Impact Calculator is
    • How you can deliver the numbers
    • Why this can help you inspire your stakeholders

    Format: Zoom webinar so you will be able to ask questions, share experiences and connect with other participants.

    Who Should Attend: destinations researchers and destinations leaders who require tools to advocate for their organisations. 

    Jane Cunningham (Moderator)

    Director of European Engagement

    Destinations International

    Jane loves life in the Nordics and the spirit of Scotland.

    Her expertise is based on 20 years of experience across the global meetings industry.  Over this time she has been fortunate to have gained wonderful experience and friends from working for some great hotels, a convention centre, a destination marketing organisation, a PCO before spending the last 12 years working for BestCities Global Alliance as Director Community Engagement.

    In recent years she has extended her work to deliver facilitation, moderation as well as consulting projects related to meeting legacy and driving positive change.

    She is passionate about the impact that meetings can have on organisations, participants and communities where the meeting is held.  This does not just happen, intention, dialogue and stakeholder engagement are critical to success.  People need to be inspired to engage and to understand the potential impact.  She brings this approach to create open, trusting and inclusive environments with high energy levels while being focused on the process to enable meaningful outcomes.

    Dave Goodger

    Managing Director, Europe and Middle East

    Oxford Economics

    David Goodger leads Oxford Economics’ work in tourism forecasting and economic impact analysis sector as Director of Tourism Economics in Europe.

    David has been instrumental in developing Oxford Economics’ tourism forecast models and continues to manage regular database updates. These areas include the global tourism database of tourism flows and spending, covering 185 countries; the global city travel database of 300 cities; the air passenger forecast database; the hotel performance forecast models developed in conjunction with STR; and custom forecast models for specific destinations or groups. David has led Tourism Economics' analysis of the importance of online interactions for evolving tourism behavior for a range of well-known on-line travel businesses. He regularly presents the economic and tourism outlook to client groups and conferences. 

    David was educated at the University of Bristol, England, where he gained a degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics. 

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

  • Contains 2 Component(s) Recorded On: 04/27/2022

    Join Visit Corpus Christi and Bandwango as they discuss the Attractions Pass the destination organization launched at the height of the pandemic. Presented by Bandwango.

    Join Visit Corpus Christi and Bandwango as they discuss the Attractions Pass the destination organization launched at the height of the pandemic. This passport was built to bring locals back into attractions as re-openings began. The payment structure chosen put money back into the pockets of attractions partners and helped Visit Corpus Christi communicate the destination was open for business. As vaccines rolled out, the passport transitioned into a visitor-focused initiative and has become a cornerstone in the destination organization's plan for continued destination development.

    Presented by Bandwango and Visit Corpus Christi

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Emilie Harris

    Director of Marketing Operations

    Bandwango

    Meredith Darden

    Vice President of Experience

    Visit Corpus Christi