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  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 10/29/2024 at 1:00 PM (EDT)

    Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

    Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. 

    Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC.

    Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!  

    Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Adam Sacks

    President

    Tourism Economics

    Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

    For more than 25 years, Adam has worked with destinations, industry associations and companies around the world in the areas of policy analysis, market assessments, and economic impact. His work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers and investors.

    Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

    Adam is a frequent presenter at conferences (where he occasionally plays the guitar) and is a member of the U.S.Department of Commerce, Travel & Tourism Advisory Board.

    Zeek Coleman

    Vice President, Americas

    Tourism Economics

    Laura Speicher

    Senior Solutions Engineer, Attribution

    Tourism Economics

  • Product not yet rated Contains 2 Component(s) Recorded On: 10/09/2024

    Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.

    Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.

    Presented by Paradise | A Partner for Good as part of Destinations International's  Destination Stewardship Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Barbara Karasek (Moderator)

    CEO

    Paradise Advertising & Marketing

    Rudy Webb

    President

    Paradise Advertising & Marketing

    Rodney Payne

    CEO

    Destination Think

    Marjan Nauwelaert

    Sustainability Manager

    Visit Flanders

  • Product not yet rated Contains 2 Component(s) Recorded On: 09/25/2024

    Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

    Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

    Presented by Longwoods International and Clarity of Place as part of Destinations International's Community Alignment and Engagement Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Amir Eylon

    President and CEO

    Longwoods International

    Tina Valdecanas

    Principal

    Clarity of Place

  • Product not yet rated Contains 1 Component(s) Recorded On: 09/19/2024

    Is creating a foundation the right move for your non-profit organization? This thought-provoking discussion will explore the advantages and disadvantages of establishing a foundation as part of your fundraising strategy. Our esteemed panelists will delve into the benefits and drawbacks of forming a foundation, including the potential advantages of building long-term funding streams, attracting high-net-worth donors, and fostering deeper engagement with supporters; while considering the complexities of managing a separate entity, potential tax implications, and the ongoing administrative burden. We'll also share a framework for evaluating if a foundation aligns with your organization's goals, current fundraising capacity, long-term financial objectives, and availability of resources to manage a foundation effectively. Don't miss this opportunity to learn about different governance structures, fundraising strategies, and effective grantmaking practices to optimize impact and establish a successful foundation!

    Is creating a foundation the right move for your non-profit organization? This thought-provoking discussion will explore the advantages and disadvantages of establishing a foundation as part of your fundraising strategy. Our esteemed panelists will delve into the benefits and drawbacks of forming a foundation, including the potential advantages of building long-term funding streams, attracting high-net-worth donors, and fostering deeper engagement with supporters, while considering the complexities of managing a separate entity, potential tax implications, and the ongoing administrative burden. 

    We'll also share a framework for evaluating if a foundation aligns with your organization's goals, current fundraising capacity, long-term financial objectives, and availability of resources to manage a foundation effectively. Don't miss this opportunity to learn about different governance structures, fundraising strategies, and effective grantmaking practices to optimize impact and establish a successful foundation!

    This session is ideal for:

    • Non-profit leadership teams (CEO/CFO/COO) considering the establishment of a foundation.
    • Business Development/Partnership/Fundraising leaders seeking to diversify their fundraising strategies and ensure long-term financial stability.
    • Anyone interested in understanding the complexities and benefits of foundations within the non-profit sector.

    Important Note: This opportunity is only available for Destinations International members.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Jennifer Dunlap

    President & CEO

    DRI Waterstone

    Barbara Dunn

    Partner

    Barnes & Thornburg LLC

    Tony Hall

    Chief Financial Officer

    Discover Durham

    Braam du Plooy

    Controller

    Atlanta Convention & Visitors Bureau

  • Product not yet rated Contains 1 Component(s) Recorded On: 09/18/2024

    The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including: • Setting event dates • Capturing the percentage of overnight, day, and local attendees • Making model adjustments to account for more organizer spending • Interpreting impacts • Finding hosting costs in your results • Adjusting results if run in the past or future Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

    The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including:

    • Setting event dates
    • Capturing the percentage of overnight, day, and local attendees
    • Making model adjustments to account for more organizer spending
    • Interpreting impacts
    • Finding hosting costs in your results
    • Adjusting results if run in the past or future

    Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

    Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Tariq Khan

    Economist

    Tourism Economics

    Elaine Rosquist, CMP

    Senior Director of Product Engagement

    Destinations International

  • Product not yet rated Contains 2 Component(s) Recorded On: 09/12/2024

    CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp integration strategies for destination organizations! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar challenges, in a collaborative roundtable format. Important Note: This opportunity is only available for Destinations International members.

    CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp integration strategies for destination organizations! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar challenges, in a collaborative roundtable format. 

    Important Note: This opportunity is only available for Destinations International members.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Brian Applegarth (Moderator)

    Founder

    Cannabis Travel Association International

    Wendy Haase-Roberts

    President & CEO

    Travel Santa Ana

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

  • Contains 4 Component(s) Recorded On: 08/28/2024

    Destinations across the globe are facing unprecedented challenges with over-tourism, environmental degradation, cultural erosion, and strained relationships with local communities. Join us for an interactive webinar exploring stewardship as the future of destination management. We’ll delve into how this once ethereal concept can become a powerful catalyst for addressing urgent challenges and driving meaningful change, all while promoting long-term sustainability and well-being for destinations. Kristin Dunne, Director of Destination Wayfinder, and Jeremy Sampson, CEO of the Travel Foundation, will discuss this industry-led solution designed for destination leaders navigating the complexity of today's challenges. Grounded in global best practices and collaboration, the Wayfinder helps destination organizations transition to community-centric organizations, balancing economic, social, cultural, and environmental factors to create thriving, harmonious destinations.

    Destinations across the globe are facing unprecedented challenges with over-tourism, environmental degradation, cultural erosion, and strained relationships with local communities. Join us for an interactive webinar exploring stewardship as the future of destination management. We’ll delve into how this once ethereal concept can become a powerful catalyst for addressing urgent challenges and driving meaningful change, all while promoting long-term sustainability and well-being for destinations. Kristin Dunne, Director of Destination Wayfinder, and Jeremy Sampson, CEO of the Travel Foundation, will discuss this industry-led solution designed for destination leaders navigating the complexity of today's challenges. Grounded in global best practices and collaboration, the Wayfinder helps destination organizations transition to community-centric organizations, balancing economic, social, cultural, and environmental factors to create thriving, harmonious destinations.

    Presented by Miles Partnership and The Travel Foundation as part of Destinations International's Global Series and Destination Stewardship Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Kristin Dunne

    Director of Destination Stewardship

    Miles Partnership

    Jeremy Sampson

    CEO

    The Travel Foundation

  • Product not yet rated Contains 1 Component(s) Recorded On: 08/21/2024

    Understanding the true economic impact of destination marketing initiatives is paramount to evolving strategy and driving advocacy. Join us for this dynamic session and learn how to track which digital visitors become actual visitors to your destination. Come explore the future of marketing attribution—one where each dollar spent contributes to tangible economic returns that fuel your community and solidify your organization as a game-changing, data-driven leader. Bring your team and your questions to this interactive webinar!

    Understanding the true economic impact of destination marketing initiatives is paramount to evolving strategy and driving advocacy. Join us for this dynamic session and learn how to track which digital visitors become actual visitors to your destination. Come explore the future of marketing attribution—one where each dollar spent contributes to tangible economic returns that fuel your community and solidify your organization as a game-changing, data-driven leader. Bring your team and your questions to this interactive webinar!

    Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Erik Evjen

    Executive Vice President

    Tourism Economics

    Chuck Davison

    Vice President, Attribution Solutions

    Tourism Economics

  • Contains 2 Component(s) Recorded On: 08/15/2024

    Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.

    Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.

    Presented by Destinations International and the Business Operations Professionals Task Force as part of DI's Community Alignment and Engagement Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

  • Product not yet rated Contains 2 Component(s) Recorded On: 07/10/2024

    Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

    Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

    Presented by Nativo as part of Destinations International's Community Alignment and Engagement Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Wendy Swenson

    Director of Tourism Marketing

    Alaska Travel Industry Association

    Rachel-Jean Firchau

    Director, Sales

    Nativo

    Tucker Oakley

    Director, Sales

    Nativo