With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. 

This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue.

Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors.
 
The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents.
 
These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

How are destinations turning accessibility strategies into measurable impact? 

In this webinar, you’ll explore how destination organizations are bringing the Accessibility Playbook and its AI companion to life by creating real change across their communities and visitor experiences. Through real-world examples, you’ll see how destinations are: 

• Building accessible initiatives that meet travelers’ diverse needs and expectations.
• Curating relevant guidance to engage stakeholders, partners, and city leaders in accessibility goals
• Positioning themselves as trusted subject matter experts who champion accessible travel and community connection.

Whether you’re just beginning to dip your toe into accessibility or looking to elevate your efforts, this session will provide inspiration, best practices, and next-step guidance to help your destination move from playbook to practice, and make accessibility part of your destination’s DNA.

Presented by TravelAbility as part of Destinations International's Social Impact Webinar Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC:

1. Grand Rapids TikTok Campaign: Discover how Grand Rapids utilized the WIC to measure the success of their TikTok campaign, showcasing not only increased engagement but also tangible boosts in tourism-related revenue.
2. Overland Park Margarita Wars: Learn how Overland Park leveraged the WIC to track the success of their unique Margarita Wars event, effectively illustrating the economic impact and community involvement generated through targeted digital marketing.
3. Grand Junction PR Strategy: Explore how Grand Junction employed the WIC to analyze the effectiveness of their public relations efforts, demonstrating how strategic outreach can drive visitor interest and enhance community perception.

By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Join the Google product partnerships experts to explore how to improve your destination's digital presence across Google's Search and AI-powered experiences. The session will include new product experiences and new feature overviews, as well as best practices for how to ensure your destination's short-form videos, small-to-medium-sized businesses, events and things to do are eligible and optimized for discovery. 

Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Join fellow CEOs, executive directors, and presidents from small destination organizations for an open, peer-driven conversation on the unique challenges and opportunities of leading in a lean environment. This roundtable will explore innovative leadership strategies, resourceful growth, and collaboration that drives big impact from small destinations. 

Facilitated by Destinations International's Small Destination Organization Subcommittee. 
Important Note: This opportunity is only available for Destinations International members representing destination organizations funded by $3 million USD or less. This session will NOT be recorded.

Join Miles Partnership and Destinations International for an inside look at how esports is reshaping travel, tourism and destination strategy. This session brings together industry and destination leaders to explore the rapidly growing intersection of competitive gaming and tourism. We’ll highlight key perspectives, including from the Director of Market Development at BLAST, who will discuss what organizers look for in a host city, lessons from the BLAST.tv Counter-Strike Major hosted in Austin earlier this year and how destinations can stand out. Visit Austin and Visit Raleigh will also share real-world examples of how destination organizations are entering the esports space, hosting events and measuring success. Don’t miss out—reserve your spot today to gain fresh insights and actionable takeaways on one of travel’s fastest-emerging opportunities. 

Join MMGY and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup. As the world gears up for the next tournament, this webinar unpacks the scale, spirit and strategic opportunities behind the World Cup related to travel for travel, tourism and hospitality brands.

In "Capturing the Global Game," we’ll explore the growing influence of sports-driven tourism and what makes World Cup travelers uniquely valuable for destinations, travel brands, and marketers. From domestic superfans to international explorers, you’ll gain a first look at emerging traveler personas and their shared characteristics, differing decision drivers and media consumption habits. In collaboration with GWI, the session will also spotlight key markets and audience insights from countries with the largest volume of opportunity in this space. Learn how to connect with these high-intent travelers through your paid media strategies and craft messaging that resonates through the stages of the World Cup season.

What you’ll gain:

• A deeper understanding of World Cup traveler segments—U.S. domestic and international.
• Persona spotlights from key global markets. Insights on media behavior, and decision drivers.
• Strategic thought starters to reach and engage audiences across digital touchpoints.

Whether you're a destination organization, travel marketer, media strategist, or brand leader, this session will equip you to capitalize on the world's biggest game.

Presented by MMGY Global as part of Destinations International's Technology & Digital Marketing Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

If your destination is feeling the pressure, from visitor growth to community pushback to climate-related disruptions, this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your destination organization. Embedded in your strategy, baked into your operations, and championed by every department.

In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions: planning, marketing, funding, and measurement. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value.

You’ll also hear two case studies that show what this looks like in practice. 4VI has redefined its entire mandate around stewardship, moving from a traditional marketing organization to a values-driven social enterprise that puts community benefit first. Visit Durango built one of the first dedicated destination management and stewardship departments in the U.S., creating a model for how DMOs can lead with sustainability, community alignment, and long-term impact. Their stories will offer real-world insights, lessons learned, and practical next steps.

This session is for any tourism leader who is ready to stop bolting stewardship onto the side of their organization and start building it into the foundation.

Presented by Destination Wayfinder as part of Destinations International's Destination Stewardship Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration.

You’ll learn:

• How destinations are using new tools and partnerships to increase revenue
• Ways to add advertising that complements existing programs from Web to Signage
• Strategies to connect Membership Growth and Advertising dollars
• Creative approaches to open new partnerships with stakeholders

Presented by TrueOmni as part of Destinations International's Technology & Digital Marketing Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.