Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape.  We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations. 

Presented by Amadeus Hospitality as part of Destinations International's Success Measurements for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Destinations International strives to make our members and their destinations successful. We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel. We are pleased to offer this webinar during membership spirit week to help our members rediscover key membership benefits and give both new and existing members the chance to explore resources that will enhance their membership with Destinations International. 

The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.

Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Unlock the true potential of sponsorships for your destination organization! During this BizOps Virtual Roundtable, experts will share strategies to transform sponsorship programs into powerful tools for expanding your organization’s reach and impact. Our expert panelists will cover:

• Expanding Sponsorship Options: Go beyond traditional cash sponsorships with in-kind donations, colunteer support, co-branding initiatives, and cause-marketing campaigns.
• Building Brand Awareness: Use sponsor networks to elevate brand awareness, amplify your message, and grow your audience.
• Finding Ideal Sponsors: Research and target businesses that align with your mission and audience, and develop a prospect list to approach potetial sponsors with confidence.
• Negotiation Tactics: Craft mutually beneficial sponsorship agreements, communicate your value effectively, and structure sponsorship packages to secure the resources your organization needs.

This session is ideal for leaders in business development, finance, marketing and communications, and anyone eager to optimize resources and build strategic partnerships for their destination organization. Join us to learn how to attract the right sponsors, develop innovative and lasting partnerships, and drive greater, sustainable impact!

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.

Presented by Carvertise as part of Destinations International's Technology & Digital Marketing Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Incentive travel represents $112 billion in spending, roughly 8% of the global business events industry. Investment per participant also far exceeds other business events at an average $5,000 per participant. So how can destinations attract and win more of this valuable business? During this informative webinar, we will share the latest findings and major takeaways from the Incentive Travel Index, the annual study from SITE and the Incentive Research Foundation. Join us and discover the key trends and priorities of today’s incentive program clients and unlock the potential of incentive travel for your destination!

Presented by the Society for Incentive Travel Excellence (SITE) as part of DI's Business Events Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. 

Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC.

Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!  

Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.

Presented by Paradise | A Partner for Good as part of Destinations International's  Destination Stewardship Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

Presented by Longwoods International and Clarity of Place as part of Destinations International's Community Alignment and Engagement Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Is creating a foundation the right move for your non-profit organization? This thought-provoking discussion will explore the advantages and disadvantages of establishing a foundation as part of your fundraising strategy. Our esteemed panelists will delve into the benefits and drawbacks of forming a foundation, including the potential advantages of building long-term funding streams, attracting high-net-worth donors, and fostering deeper engagement with supporters, while considering the complexities of managing a separate entity, potential tax implications, and the ongoing administrative burden. 

We'll also share a framework for evaluating if a foundation aligns with your organization's goals, current fundraising capacity, long-term financial objectives, and availability of resources to manage a foundation effectively. Don't miss this opportunity to learn about different governance structures, fundraising strategies, and effective grantmaking practices to optimize impact and establish a successful foundation!

This session is ideal for:

• Non-profit leadership teams (CEO/CFO/COO) considering the establishment of a foundation.
• Business Development/Partnership/Fundraising leaders seeking to diversify their fundraising strategies and ensure long-term financial stability.
• Anyone interested in understanding the complexities and benefits of foundations within the non-profit sector.

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.