Destination organizations have begun to embrace the concept that the local resident is the industry’s most important customer – a vital partner in the development and prosperity of this industry. As such, resident sentiment has become the new “essential KPI.” This session will make available for the first time, the results from the 2021 National Resident Sentiment Study Towards Tourism for both Canada and the United States.

Join us for a best practices session to discuss usage and output of the EIC Local & Public Events (LPE) Module.

​Join True Omni as they share insights about current and future programs that help drive sustainability efforts and cultural awareness through local programs in-destination.

Please join the Destinations International team as we share what's in store for 2022. You'll hear about our global and EDI initiatives, upcoming events, classes and programs, and more.