Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

Welcome, European Members! We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality. This roundtable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025. This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!