Learn how to use destination sales data, competitive benchmarking, and expert insights to identify why your destination is winning or losing business, pinpoint gaps in sales performance, and prioritize markets and accounts with the greatest growth potential. Tourism Economics will demonstrate how Symphony’s Enhanced Sales Intelligence Dashboards can help turn these insights into actionable strategies to improve prospecting, conversion, and overall sales performance.

MINT+ is the most powerful lead prospecting tool available for destination organization sales teams. Whether you’re new to MINT+, need a refresher, or want to make sure you’re using the database to its full capacity, join us for a fresh take on MINT+ and how it can help you prospect intelligently, support partners, and personalize follow-up.

Join destination leaders from Canada, Scotland and the United States for the next Cross-Atlantic Knowledge Exchange (CAKE) as they explore destination development strategies, infrastructure priorities and partnerships. Plus, get a sneak preview of Destinations International’s new Strategic Destination Development Certificate, launching in December.