Becoming a Community Shared Value - What Business Operations Professionals Need to Know

Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.