Learn how to use destination sales data, competitive benchmarking, and expert insights to identify why your destination is winning or losing business, pinpoint gaps in sales performance, and prioritize markets and accounts with the greatest growth potential. Tourism Economics will demonstrate how Symphony’s Enhanced Sales Intelligence Dashboards can help turn these insights into actionable strategies to improve prospecting, conversion, and overall sales performance.

MINT+ is the most powerful lead prospecting tool available for destination organization sales teams. Whether you’re new to MINT+, need a refresher, or want to make sure you’re using the database to its full capacity, join us for a fresh take on MINT+ and how it can help you prospect intelligently, support partners, and personalize follow-up.

The session will discuss the weekly DI Policy Pulse newsletter, how members can access it, and some of the key themes from the newsletter's first four months.