A new channel of advertising is being embraced by destination organizations with real results for leisure and business visitation. Stay up to date on this latest trend by learning about how others in the industry like Visit Lake Charles are finding success. In this webinar, you will hear about the latest data and research on the effectiveness of car wrap advertising. Join us and learn how to use SWARMS to reach massive audiences and increase conversions and clickthrough rates with your target travel audience.

Non-economists that use the EIC can face some tough questions from their stakeholders about the calculator’s outputs. It is therefore critical for subscribers to understand how to succinctly and effectively report on their impact numbers. In this session we will explain the data and theory behind the calculator and how and why each model is unique to each subscriber. In addition, we will discuss the potential of new technologies and data to be added to the calculations. Come with your questions and be ready to better understand what drives the calculator outputs, what “other” taxes are, and how often the data is refreshed. You will leave the webinar equipped with some simple economic language to help you report those numbers back to your stakeholders.

In this webinar, the experts from Anderson Benson will discuss why event cancellation insurance is critical for a destination and how it can help protect you from these losses. Our experts will take a deep dive into the key features of the risk management policy options available only to Destinations International members and provide specific guidance on when and how to use this asset in the event contracting process. Join us to learn about and understand the importance of event cancellation insurance and take advantage of this exclusive and invaluable program today!