Drawing on case studies from 10 North American destinations, join Tourism Economics as we offer proof for how destination promotion supports economics development, enhances quality of life, and attracts and retains local talent. Plus, learn how to apply these key advocacy pillars to your own destination.

Join members of the Advocacy and Social Impact Committees for a dynamic virtual roundtable focused on aligning our language, metrics, and strategies. Together, we’ll explore how impact outcomes can inform advocacy priorities, how storytelling and data reinforce public investment, and how destination organizations can confidently articulate and protect their broader purpose.