Destination stewardship is only as strong as the alignment behind it. This webinar is for destination leaders ready to close the gap and start building a shared understanding to unlock collective action. In this session, we’ll explore why shared stewardship vocabulary is a strategic necessity, how global frameworks can accommodate local nuance and what destination organizations are doing to get aligned and move forward.

Join the Indigenous Tourism Association of Canada (ITAC), the American Indigenous Tourism Association (AIT), and Destinations International for a candid dialogue centered on your questions and hesitations: whether that’s not knowing where to start, navigating uncertainty, or working to build more meaningful relationships. Bring your questions, your hesitations, and your curiosity: This is a space to meet you where you are.

After generating strong engagement at the MarCom Summit, this highly requested session is now available to the broader Destinations International community as an in-depth webinar. Join the Discover Puerto Rico team for a behind-the-scenes look at how they transformed the global buzz surrounding Bad Bunny’s residency into measurable destination impact.