For the first time in history, we have five generations together in the workplace and there can and will be many challenges. This webinar will provide practical information on  bridging the generational gaps and understanding how to work more efficiently and effectively when barriers are in the way. This webinar will help prepare you and your organizations to  understand generational cultures, develop strategies for communication across multiple generations, and support generational inclusiveness?

The Event Impact Calculator Bootcamp is a four-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination. The series includes the foundation of destination economics, breaking down the EIC output report, learning from EIC super users, and sharing your calculations with stakeholders.

Join Destinations International in partnership with the National Blacks in Travel and Tourism Collaborative (BTT), for an introduction on how to incorporate an Equity, Diversity and Inclusion strategy to enhance the organizational culture of your destination organization.

Gain valuable insights from a team of leading equity, diversity and inclusion consultants who will provide a foundational understanding of inclusive culture and leadership as well as strategies for engaging multicultural audiences.

Special guest panelist Stacy Ritter, President & CEO, Greater Fort Lauderdale Convention & Visitors Bureau, will share why this training is worth the investment for enhancing organizational culture and the benefits gained by leadership and staff. 

Speakers include:

- Stephanie Jones, Founder & CEO, Cultural Heritage Economic Alliance, Inc., and National Director, National Blacks in Travel & Tourism Collaborative, Moderator
- Melissa Cherry, COO, Destinations International
- Gregory DeShields, Executive Director, PHL Diversity, Philadelphia CVB
- Melissa Majors, CEO, Melissa Majors Consulting
- Stacy Ritter, President & CEO, Greater Fort Lauderdale CVB

During this webinar attendees will learn about the power of Whole brands as well as whole brand insights and strategies for destination organizations to be seen as a valued community asset. At Barkley we believe a whole brand is a company or organization that believes everything it does is its brand. A core idea—what we call The Red Thread—guides, inspires and connects every action a whole brand takes, from marketing to business ideas. “Whole brands” outperform fragmented brands. A national study of 125 brands in 16 categories, which Barkley conducted supports the findings. Attendees will gain insights on how to serve as the brand steward of a destination across the whole brand spectrum throughout their entire community. Whole brand thinking is the best opportunity for a destination organization to be seen as a valued community asset. 

Speakers:

The Online Community is designed to meet the needs of you and nearly 600 destination organization members. Log in and join discussion groups to meet fellow colleagues in the CVB community, share files and resources with peers, connect with thought leaders and subscribe to daily alerts and a daily digest of content. In this training we will walk you through the navigation and feature of The Online Community.

In this webinar we will show you how to connect with your peers, find the latest industry research, including how to navigate our COVID-19 resource hub and take advantage of continuous learning online. You will learn how to gain access to all Destinations International has to offer and maximize your membership investment.

Are you ready to start welcoming visitors back to your destination? Can you do more to ensure that your customers, clients, stakeholders and visitors have the utmost confidence in the safety of your destination? This webinar will provide you with a detailed overview of an important new accreditation program, developed by ISSA’s Global Biorisk Advisory Council and known as the cleaning industry’s only outbreak prevention, response and recovery accreditation for facilities, considered the Gold Standard in facility preparedness. Experts from ISSA will walk you through the program, and Visit Dallas will share their commitment to creating a safe and healthy environment in their destination, by working with ISSA to increase awareness of the destination’s readiness in safely welcoming back visitors.

Speakers:
- John H. Barrett, Executive Director, ISSA
- Craig Davis, CDME, CEO, Visit Dallas
- Gavin Macgregor-Skinner, BVSc, MSc, MPH, MRCVS, Director of GBAC, A Division of ISSA

As the recent crisis shows, Community Support & Engagement is critical to destinations and is why it is a central pillar of DestinationNEXT. TRUE engagement of your stakeholder community is critical to pulling together during challenging times and staying ahead of our fast-paced consumers' wants, needs, and expectations. Learn how destinations are building coalitions and consensus toward seeing stakeholders as one big team and the destination as their 'shared product' that they strengthen together ─ strategically aligning the community to strengthen their Visitor Economy ─ from the shopkeeper to the Mayor.   

Takeaways:

1. How are destinations breaking down silos to achieve true cross-sector collaboration to strengthen their product infrastructure through their people infrastructure?
2. What standards and best practices are being used to determine if the destination has 'moved the needle' toward a positive brand experience for its visitors? For return and recommend intentions?

Click here for more information on The EXPERIENCE Institute®.

On this open best practices session, we will discuss how subscribers are using EIC during these “unprecedented times.” We’ll talk rebooking, reevaluating, scenario planning, and more. We will also fill you in on our upcoming EIC Bootcamp series launching this Fall. 

Join us to ask questions and learn from the team at Tourism Economics and your fellow subscribers.

Join Destinations International, industry leaders and peers for a day-long marketing and communications virtual summit focusing on the evolving role of destination marketers and the need for destinations to effectively react to the rapid changes occurring in the industry.