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  • Alternative Funding Opportunities

     Contains 1 Component(s) Includes a Live Web Event on 02/24/2021 at 1:00 PM (EST)

    Join this expert panel to learn more about alternative funding opportunities that will help your destination drive economic growth.

    Join this expert panel to learn more about alternative funding opportunities that will help your destination drive economic growth. One such method is Tax Increment Financing, or “TIF,” which has traditionally been a mechanism for capturing the future tax benefits of real estate improvements to pay for the present cost of those improvements. TIFs generally are used to channel funding toward improvements in distressed or underdeveloped areas where development would not otherwise occur.  However, a few destinations have been utilizing sales TIFs as a dedicated financing method to help fund tourism promotion activities designed to build awareness of the destination and elevate desire for business activity within a designated district. We will also touch on other types of districts that are trailblazing recovery in the wake of a challenged and changed tourism industry. Join us to learn more about the alternative funding opportunities that your destination can consider taking advantage of in 2021!

    John Lambeth

    President and CEO

    Civitas Advisors

  • The CVB and the Future of the Meetings Industry: Latest Research and Marketing Insights

     Contains 1 Component(s) Includes a Live Web Event on 02/10/2021 at 1:00 PM (EST)

    Join industry experts Destination Analysts, Digital Edge Marketing and Miles Partnership, to hear about the results and key insights of a recent survey of over 500 meeting planners. This session will provide an overview of the most significant and drastic changes meeting planners anticipate for the industry in the next few years, including planners' expectations of destination organizations in the meeting planning process, the types of incentives and packages they want, how they want to be communicated with and marketed to, their assessment of the most important information to put in destination ads right now and other timely topics. You will come away from this session with an understanding of how to market to meeting planners right now, as well as practical ideas for applying these tactics to your meetings marketing strategy.

    Join industry experts Destination Analysts, Digital Edge Marketing and Miles Partnership, to hear about the results and key insights of a recent survey of over 500 meeting planners.

    Erin Francis-Cummings

    President and CEO

    Destination Analysts

    Myha Gallagher

    Senior Director of Research

    Destination Analysts

    Mya Surrency

    Co-Founder

    Digital Edge Marketing

    Laura Libby

    Senior Vice President

    Miles Partnership

  • Destinations International Town Hall: What to Expect in 2021

     Contains 1 Component(s) Includes a Live Web Event on 02/03/2021 at 1:00 PM (EST)

    Please join the Destinations International team as we share what's in store for the coming year.

    We know we were quiet in January, but we've been working hard to ensure that we'll be meeting all of your informational and educational needs for the remainder of the year.  Please join the Destinations International team as we share what's in store for the coming year. You'll hear about our global and EDI initiatives, upcoming events, classes and programs, and how the new administration will effect the travel and tourism industry.  

    Don Welsh

    President and CEO

    Destinations International

    Jack Johnson

    Chief Advocacy Officer

    Destinations International

    Melissa Cherry

    Chief Operating officer

    Destinations International

    Keith Backsen

    Chief Sales and Services Officer

    Destinations International

    Julie Hart

    President

    CFO by Design

  • Get the Most Out of Your Destinations International Membership Benefits

     Contains 1 Component(s) Includes a Live Web Event on 01/27/2021 at 2:00 PM (EST)

    In this webinar we will show you how to gain access to all the tools and resources Destinations International has to offer and maximize your membership investment.

    In this webinar we will show you how to gain access to all the tools and resources Destinations International has to offer and maximize your membership investment.

  • Event Impact Calculator (EIC) Year-End "Wrap Up"

     Contains 1 Component(s)

    Celebrate the end of this crazy year as we "wrap up" on this open best practices session.

    Celebrate the end of this crazy year as we "wrap up" on this open best practices session. We will discuss frequently asked and top-of-mind questions regarding the EIC. Join us to ask questions and learn from the team at Tourism Economics and your fellow EIC subscribers.

    Chris Pike

    Director of Impact Studies at Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Alyssa Poulin (Moderator)

    Product Engagement Manager

    An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While obtaining her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean. 

    In her previous role as the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway. In this capacity, she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.

    Andreas Weissenborn

    Senior Director of Research & Advocacy

    Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

    Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 

  • EIC Bootcamp

     Contains 6 Component(s)

    The Event Impact Calculator Bootcamp is a multi-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination.

    The Event Impact Calculator Bootcamp is a multi-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination. The series includes the foundation of destination economics, breaking down the EIC output report, learning from EIC super users, and sharing your calculations with stakeholders.

    Chris Pike

    Director of Impact Studies at Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Andreas Weissenborn (Moderator)

    Senior Director of Research & Advocacy

    Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

    Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 

    Alyssa Poulin (Moderator)

    Product Engagement Manager

    An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While obtaining her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean. 

    In her previous role as the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway. In this capacity, she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.

  • From Destination Marketing to Destination Management: How 5 Destination Organizations Are Going Sustainable

     Contains 1 Component(s)

    (October 27, 2020) Destinations International's Learning Online Webinar Series

    As more travelers seek sustainable options, destination marketing teams have taken action. This trend is expected to continue and even accelerate in the post-COVID-19 world.  This webinar will provide real world examples of sustainable tourism, and learn from destination marketing teams that have been successful in encouraging environmental behavior, promoting local businesses and promoting year-round tourism.

    Julia Manoukian

    Senior Content Marketing Manager

    Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff, the visual marketing platform loved by over 800 travel and tourism brands. A former journalist, she's helped several startups raise their thought leadership profiles and scale their content efforts to influence revenue. Julia has a passion for storytelling, traveling, and tech. You can find her on Twitter @juliamanoukian.

  • Incorporating an Equity, Diversity and Inclusion Strategy to Enhance Organizational Culture

     Contains 1 Component(s)

    Join Destinations International in partnership with the National Blacks in Travel and Tourism Collaborative (BTT) for an introduction how to incorporate an Equity, Diversity and Inclusion strategy to enhance the organizational culture of your destination organization.

    Join Destinations International in partnership with the National Blacks in Travel and Tourism Collaborative (BTT), for an introduction on how to incorporate an Equity, Diversity and Inclusion strategy to enhance the organizational culture of your destination organization.

    Gain valuable insights from a team of leading equity, diversity and inclusion consultants who will provide a foundational understanding of inclusive culture and leadership as well as strategies for engaging multicultural audiences.

    Special guest panelist Stacy Ritter, President & CEO, Greater Fort Lauderdale Convention & Visitors Bureau, will share why this training is worth the investment for enhancing organizational culture and the benefits gained by leadership and staff. 

    Speakers include:

    - Stephanie Jones, Founder & CEO, Cultural Heritage Economic Alliance, Inc., and National Director, National Blacks in Travel & Tourism Collaborative, Moderator
    - Melissa Cherry, COO, Destinations International
    - Gregory DeShields, Executive Director, PHL Diversity, Philadelphia CVB
    - Melissa Majors, CEO, Melissa Majors Consulting
    - Stacy Ritter, President & CEO, Greater Fort Lauderdale CVB

    Melissa Cherry

    Chief Operating officer, Destinations International

    Stephanie Jones

    Founder & CEO, National Blacks in Travel and Tourism Collaborative

    Stacy Ritter

    President and CEO, Greater Fort Lauderdale CVB

    Melissa Majors

    CEO< Mellissa Majors Consulting

    Gregory DeShields

    Executive Director, PHL Diversity, Philadelphia CVB

  • ​Whole Brand Thinking for a Destination Organization to Become a Community Valued Asset​

     Contains 2 Component(s) Recorded On: 09/15/2020

    During this webinar attendees will learn about the power of Whole brands as well as whole brand insights and strategies for destination organizations to be seen as a valued community asset. At Barkley we believe a whole brand is a company or organization that believes everything it does is its brand.

    During this webinar attendees will learn about the power of Whole brands as well as whole brand insights and strategies for destination organizations to be seen as a valued community asset. At Barkley we believe a whole brand is a company or organization that believes everything it does is its brand. A core idea—what we call The Red Thread—guides, inspires and connects every action a whole brand takes, from marketing to business ideas. “Whole brands” outperform fragmented brands. A national study of 125 brands in 16 categories, which Barkley conducted supports the findings. Attendees will gain insights on how to serve as the brand steward of a destination across the whole brand spectrum throughout their entire community. Whole brand thinking is the best opportunity for a destination organization to be seen as a valued community asset. 

    Speakers:

    Tim Galles, Chief Idea Officer, Barkley 
    Dave Gutting, Senior Vice President of Strategic Projects, Barkley
    Warren Wilkinson Vice President, Travel, Barkley

  • Destinations International Online Community Training

     Contains 2 Component(s) Recorded On: 08/31/2020

    The Online Community is designed to meet the needs of you and nearly 600 destination organization members. Log in and join discussion groups to meet fellow colleagues in the CVB community, share files and resources with peers, connect with thought leaders and subscribe to daily alerts and a daily digest of content. In this training we will walk you through the navigation and feature of The Online Community.

    The Online Community is designed to meet the needs of you and nearly 600 destination organization members. Log in and join discussion groups to meet fellow colleagues in the CVB community, share files and resources with peers, connect with thought leaders and subscribe to daily alerts and a daily digest of content. In this training we will walk you through the navigation and feature of The Online Community.