Leveraging the Event Impact Calculator for International Lost & Cancelled Business

Join Destinations International for an in-depth session on how to use the Event Impact Calculator (EIC) to better manage and respond to lost and cancelled international business events. In this webinar, we’ll explore how to effectively quantify the impact of these missed opportunities, and how to integrate the tool into your destination’s lost business workflow.

Our team will share practical recommendations and considerations for enhancing your standard operating procedures (SOPs) to ensure you’re capturing and reporting international business losses with accuracy and strategic insight. This session will offer actionable steps to help your team better advocate for the value of international business events in your community.

Presented by Destinations International as part of DI's Advocacy Tools Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.