Is Your Website Influencing Visitation and Driving Economic Impact?

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Recorded On: 05/27/2025

Join us for an exhilarating session as Tourism Economics and Destinations International showcase the industry’s most advanced Website Impact Calculator (WIC)! This groundbreaking tool will empower you to connect your destination website's activity directly to influenced visitation and economic impact in your community.

Using the same powerful economic modeling as the Event Impact Calculator, the WIC will help you:

Track Influenced Visitor Spending: Discover how your website influences visitation and the spending, tax revenue, and job creation from it.
Identify Effective Content: Learn which sections of your site drive the most visitation to your destination and uncover untapped opportunity markets ready for engagement.
Optimize Visitor Engagement: Find out the ideal lead times for attracting potential visitors and strategies to optimize your content for maximum impact.

With our economic impact analysis, you’ll gain insights that allow you to advocate for your community and showcase the true value of your online presence.

Bring your questions and enthusiasm as we dive into this game-changing tool. Don’t miss out on the chance to transform your website into a powerful driver of economic growth!

Chuck Davison

Vice President, Attribution Solutions

Tourism Economics

Laura Speicher

Director of Attribution Solutions

Tourism Economics

With over a decade of experience in digital media and attribution, Laura has established a reputation as a leader in the field. As Director of Attribution Solutions, she helps inform product strategy and roadmap development while leading teams focused on client success, account management, and the delivery of actionable insights. A strong advocate for data-driven decision-making, Laura is particularly adept at leveraging location and attribution data to enhance marketing solutions, ensuring campaigns are not only creative but also measurable and effective. She works closely with clients to transform complex data into meaningful business outcomes, helping organizations make smarter, more informed decisions. Passionate about driving results through technology and innovation, Laura continues to push the boundaries of attribution, helping clients navigate the ever-evolving landscape of digital media and advertising.