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  • Contains 2 Component(s)

    As a new school season begins for many, what better time to get Back to the Basics with the Event Impact Calculator (EIC). Join Destinations International and Tourism Economics for an overview and refresher on the EIC tool and to learn what is new and upcoming. Bring your questions and come ready to learn!

    As a new school season begins for many, what better time to get Back to the Basics with the Event Impact Calculator (EIC). Join Destinations International and Tourism Economics for an overview and refresher on the EIC tool and to learn what is new and upcoming. Bring your questions and come ready to learn!

    Stephanie Auslander (Moderator)

    Advocacy Coordinator

    Destinations International

    Elaine Rosquist, CMP

    Senior Director of Product Engagement

    Destinations International

    Chris Pike

    Director of Impact Studies

    Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

  • Contains 3 Component(s) Recorded On: 09/14/2022

    ​By putting sustainability and stewardship at the core of their business model, destinations and communities are repositioning themselves for strength and resiliency as we emerge from the pandemic. Showcasing inspiring, real-life examples from GLP’s award-winning films and global case studies, Rob Holmes will provide best practices and insider tips to develop your content marketing strategy, putting authentic storytelling and sustainability at the heart of your strategic communications program.

    By putting sustainability and stewardship at the core of their business model, destinations and communities are repositioning themselves for strength and resiliency as we emerge from the pandemic. Showcasing inspiring, real-life examples from GLP’s award-winning films and global case studies, Rob Holmes will provide best practices and insider tips to develop your content marketing strategy, putting authentic storytelling and sustainability at the heart of your strategic communications program.

    Presented by GLP.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Rob Holmes

    Founder & Chief Strategist

    GLP

    Rob Holmes is the Founder & Chief Strategist of GLP, a full-service content marketing agency that helps destinations reach their sustainability goals using award-winning storytelling, digital media distribution, and communications strategy for destination management. With 30+ years of experience in the sustainable tourism industry, Rob Holmes has visited 100+ countries, directed 300+ films, and spearheaded countless global strategic marketing campaigns for top-tier destinations, media, brands, & operators. Rob regularly presents at leading industry events, such as WTM London, ITB Berlin, PATA, WTTC. 

  • Contains 2 Component(s)

    We are excited to announce the launch of our new Mentorship Program! This unique online networking and career development tool will help you find, connect, and share experiences with others in the travel and tourism industry. Join us for an informational webinar on Wednesday August 31st at 1pm ET to learn more about the program, best practices for utilizing the online tool and searchable database, and guidelines for cultivating fulfilling mentoring relationships.

    We are excited to announce the launch of our new Mentorship Program! Destinations International’s Mentorship Program reflects our continued commitment to you and your professional development. This unique online networking and career development tool will help you find, connect, and share experiences with others in the travel and tourism industry. Your mentor or mentee can be in the same city or on the other side of the world!

    Join us for an informational webinar on Wednesday August 31st at 1pm ET to learn more about the program, best practices for utilizing the online tool and searchable database, and guidelines for cultivating fulfilling mentoring relationships. 

    Presented by Destinations International. 

    Rori Ferensic

    Senior Vice President of Education

    Destinations International

    Taylor Ruoff

    Education & Certification Manager

    Destinations International

    Emily Scheiderer

    Director of Education Sales and Services​

    Destinations International

  • Contains 2 Component(s)

    Join Adam Stoker, CEO & President of Relic, as he breaks down the reasons why every destination needs to have its own podcast. Learn how destination-specific podcasts can be important tools not only tourism, but also for economic development and stakeholder engagement.

    Destination organizations spend a majority of their time, money and resources in getting visitors to their destinations. Helping those visitors find the resources they need is critical. Podcasting is becoming an increasingly popular medium to reach potential travelers. Join Adam Stoker, CEO & President of Relic, as he outlines the reasons why a destination should have its own podcast, as well as how destination-specific podcasts can be important tools not only for tourism, but for economic development and stakeholder engagement.

    Presented by Relic Agency and the Greater Beaufort - Port Royal Convnetion and Visitors Bureau. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Adam Stoker

    President & CEO

    Relic Agency

    Robb Wells

    President & CEO

    Visit Beaufort, Port Royal, and Sea Islands

  • Contains 2 Component(s) Recorded On: 08/11/2022

    This session will provide a deep dive into how our newest tool will provide destinations with the capability to create intentional EDI goals and track progress in the workplace, within the community for residents and visitors, through data driven metrics. Our team will demonstrate how to use this platform, share the features of the various reporting tiers, and use case studies to highlight how destinations are weaving inclusive practices into their business plans.

    Many destination organizations recognize the value of incorporating quity, diveristy and inclusion (EDI) principles into their brand ethos but have difficulty getting started. This session will provide a deep dive into how our newest tool will provide destinations with the capability to create intentional EDI goals and track progress in the workplace, within the community for residents and visitors, through data driven metrics. Our team will demonstrate how to use this platform, share the features of the various reporting tiers, and use case studies to highlight how destinations are weaving inclusive practices into their business plans.  

    Presented by Destinations International

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Sophia Hyder Hock

    Chief Diversity Officer

    Destinations International

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

  • Contains 2 Component(s)

    Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.

    Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.

    Presented by the San Diego Tourism Authority

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Brian Hilemon

    Senior Director of Marketing Partnerships

    San Diego Tourism Authority

    Brian Hilemon is a 15-year veteran of the San Diego Tourism Authority. In his role as Senior Director of Marketing Partnerships he is responsible for all private source revenue generation, sponsorship, partnership, and advertising sales.

    Brian serves on the boards of the Holiday Bowl, California Restaurant Association, MTS Taxicab Advisory Committee and is a Past President of the One Club for Creativity (formerly, San Diego Ad Club).
    .

    Brian is a native San Diegan and resides in Lakeside with his wife of 16 years and their four children.

  • Contains 2 Component(s)

    Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.

    Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.  

    Presented by JLL.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Bethanie DeRose, CDME

    Senior Vice President, Global Tourism and Destination Development

    JLL

    Based in New York, Bethanie DeRose is a Senior Vice President with JLL’s Hotels &Hospitality Group specializing in tourism strategy, destination development and management. She assists clients with destination strategic planning, tourism readiness and sustainability, convention center asset management, public facility feasibility and overall destination positioning.

    Bethanie has extensive experience in long-term destination and tourism planning efforts having completed over 50 projects domestically for destinations including Miami Beach, Florida; Philadelphia, Pennsylvania; Houston, Texas; and Denver, Colorado among many others. Internationally, Bethanie has been involved in convention center planning in Central America and global tourism readiness planning in Europe and Asia.

    Loren Gold

    Executive Vice President

    Visit Raleigh

    Loren Gold is the Executive Vice President for the Greater Raleigh Convention and Visitors Bureau. As the Executive Vice President, Gold is responsible for leading the development of strategic sales and marketing programs, including brand management, market research, marketing communications, IT, advertising and public affairs.

    Vimal Vyas

    Director of Information, Security and Digital Innovation

    Visit Raleigh

    Vimal Vyas is an industry leader in the technology of marketing (martech), directing the Greater Raleigh CVB's marketing technology efforts since 2004. He is responsible for the Bureau's digital innovation efforts, including digital product (web/mobile) development, data integration, cloud-based software solutions, infrastructure, content and Internet marketing technologies, and business intelligence.

  • Contains 2 Component(s) Recorded On: 06/29/2022

    For the first time in almost three years, a post-pandemic life is beginning to feel within reach. This webinar will shed light on three new traveler mindsets and offer recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers.

    For the first time in almost three years, a post-pandemic life is beginning to feel within reach. Despite a new variant brewing, record-high gas prices and rising inflation, the world seems ready to put the pandemic in their rearview mirror. But everything we know about the traveler mindset has changed. Travelers are ready to go. Are you ready to reach them?

    This webinar will shed light on three new traveler mindsets and offer recommendations for how travel brands can reach audiences earlier in the dreaming phase by tapping into these new emotional drivers

    Presented by Sparkloft Media

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Charles Cunningham

    Director of Growth

    Sparkloft Media

    Charles Cunningham leads the growth and marketing team at Sparkloft Media and previously was the account lead for tourism clients on the west coast. 

  • Contains 2 Component(s) Recorded On: 06/22/2022

    The causes and solutions of violent crime are many and not always easy to deduce, and it is fair to say that both the causes and traditional solutions fall outside of a destination organization’s wheelhouse. We may not have a leading role, but we have a supporting role in our community’s response and in the development of solutions. In this session you will hear about the many ways destination organizations are contributing to the battle against violent crime.

    The causes and solutions of violent crime are many and not always easy to deduce, and it is fair to say that both the causes and traditional solutions fall outside of a destination organization’s wheelhouse. This is clearly not an area where destination organizations should be expected to play a leading role. We will leave that to the experts on crime and its causes. But this is something that affects our communities and therefore, our brand, our product and let’s face it, our home. We may not have a leading role, but we have a supporting role in our community’s response and in the development of solutions. In this session you will hear about the many ways destination organizations are contributing to the battle against violent crime.

    Presented by Destinations International

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Jack Johnson

    Chief Advocacy Officer

    Destinations International

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Wes Rhea

    CEO

    Visit Stockton

  • Contains 2 Component(s)

    Destinations International and Tourism Economics have announced an expanded partnership utilizing the Symphony Platform to provide workforce intelligence on destination specific employment trends and income analysis of your hospitality community. Learn how to speak on these trends and articulate what our industry brings to the table.

    In the beginning of 2022, Destinations International outlined eight strategic issues and opportunities facing our sector for the year. Of the eight, we knew workforce disruption and development was especially important for the travel sector and critical for DMOs to address. Destinations International and Tourism Economics have announced an expanded partnership utilizing the Symphony Platform to provide workforce intelligence on destination specific employment trends and income analysis of your hospitality community. Learn how to speak on these trends and articulate what our industry brings to the table.

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Adam Sacks

    President

    Tourism Economics

    Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.

    For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

    Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.

    Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
     
    He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.

    Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.

    Erik Evjen

    Director of Data Analytics and Insights

    Tourism Economics

    Upon joining Tourism Economics in 2019, Evjen was tasked with developing and managing a new division for the company focused on data analysis & visualization, sales strategy, and research services to marketing and sales organizations globally.

    A 15-year tourism industry veteran, Evjen has held a number of positions across the industry and most recently spent five years with the Philadelphia Convention & Visitors Bureau building their first ever internal Research Department. Under his leadership the department developed a number of market intelligence reports to aid management and hotel partners in uncovering trends and insights that enhanced the destination’s ability to attract meetings, conventions and sporting events as well as out-of-town visitors.

    He currently serves as a Board Member of the Travel & Tourism Research Association, and the Norwegian-American Chamber of Commerce Philadelphia, and is involved with a number of national tourism committees and initiatives including Destinations International’s Advocacy Committee. Evjen is a past Board Member of the Pennsylvania Restaurant and Lodging Association, and the Economy League of Greater Philadelphia.

    Evjen, a native of Oslo, Norway, is a graduate of Boston University in Boston, MA, where he received a Bachelor of Arts degree in Hospitality Administration. He is fluent in several languages, including all the Scandinavian languages; Norwegian, Swedish and Danish.