The outbound Canadian travel market, based on its size, spending power and propensity to travel, is important for destinations worldwide. In the third edition of the study, Development Counsellors International (DCI) provides destinations, and the organizations that represent them, with a unique opportunity to hear directly from this market through a comprehensive survey of outbound Canadian travellers. “Capturing the Canadian Consumer: Insights into the Path to Purchase of for Canadian Travellers” provides insight into the habits and preferences of outbound Canadian travellers along their “path to purchase” for international leisure travel, the unique identity of Canada and its residents within North America and importantly, how destinations can implement impactful marketing campaigns that motivate Canadian consumers to select their destination using real world case studies.

Presented by Development Counsellors International.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

In today's digital landscape, content creation and dissemination play a pivotol role in shaping communmities, driving change, and fostering connections. During this dynamic webinar, we will explore the power of digital content to uplift and inspire communities as well as break down how forward-thinking destination organizations are structuring their online content plans to deliver compelling, engaging community stories that connect with visitors and build loyalty with local stakeholders.

Presented by Tempest.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Ever wondered about the differences in the EIC Modules; specifically, when it comes to the variety of events you host in your destination? 

Join us as we take a deep dive into some exciting and unique events being analyzed in the EIC, think Taylor Swift Concerts and NFL Training Camps, and spend time discussing which module to use in these and other various scenarios. You will be provided with detailed explanations of the inputs required for the different modules as well as the language needed to clearly explain the corresponding output report to your stakeholders.

Presented by Tourism Economics.

Please join the Destinations International team as we share exciting updates, new initiatives and resources for our members, and what's in store for the rest of the year!

In today's data-driven world, the ability to harness and extract insights from large datasets is a critical skill for professionals across various domains. Join this panel of marketing and research experts for an engaging session where we delve into the world of big data and explore three powerful approaches that can turn you into a data super-user. You will gain important firsthand knowledge from these industry trailblazers to understand how to unlock the potential of big data to enhance your marketing efforts.

Presented by Datafy.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Workforce shortages remain a pervasive industry challenge. Destination organizations are increasingly being asked to both speak to and help solve these challenges. Destinations International has partnered with Tourism Economics to provide destination organizations with the most detailed and actionable workforce intelligence available at the local level. Join us for an overview of these proprietary insights that can immediately inform your workforce development advocacy and strategy. 

This webinar will address several important questions:

• Forecasts: How will our workforce evolve in three years?
• Demographics: What age, race, gender, and education level is our workforce? How does hospitality sector diversity compare to the broader workforce? 
• Recovery: How many unfilled jobs does our industry have and how does that compare to pre-pandemic levels? 
• Benchmarking: How do our workforce challenges compare with other destinations? How is wage growth tracking against other industries and other destinations?

Presented by Tourism Economics

This new report dives in to debunk travel’s new frontier and to explore the mindsets and motivations driving the weary but wanderlusting traveler of 2023. Where are they going? How are they planning and spending? What are their new priorities? Most importantly, it poses the question, “When was the last time you evaluated who your audience is?” Join us as we answer all these questions and more while sharing the findings from Sparkloft’s latest U.S. travel trends report.

Presented by Sparkloft Media.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Contracting an event can be a stressful and time-consuming process for both the event strategist and host destination, and the last thing anyone wants is for unforeseen circumstances to force a cancellation. Cancellations can happen for a variety of reasons, from natural disasters and inclement weather to unexpected societal events or shifts in political climate, all of which can result in significant financial losses for both parties.

In this webinar, the experts from Anderson Benson will discuss why event cancellation insurance is critical for a destination and how it can help protect you from these losses. Our experts will take a deep dive into the key features of the risk management policy options available only to Destinations International members and provide specific guidance on when and how to use this asset in the event contracting process. Join us to learn about and understand the importance of event cancellation insurance and take advantage of this exclusive and invaluable program today!

While there used to be a "one size fits most" number to determine the impact of events to our destinations, that number often did not fit the unique and specific characteristics of events due to differences in size, time, location, and a variety of other factors.

Enter the Event Impact Calculator (EIC) - a more sustainable, flexible, and credible way to report on the impact of events. Since it’s launch over ten years ago, the calculator has released four unique modules and supports over 325 subscribers across 12 different countries.

Non-economists that use the EIC can face some tough questions from their stakeholders about the calculator’s outputs. It is therefore critical for subscribers to understand how to succinctly and effectively report on their impact numbers.

In this session we will explain the data and theory behind the calculator and how and why each model is unique to each subscriber. In addition, we will discuss the potential of new technologies and data to be added to the calculations.

Come with your questions and be ready to better understand what drives the calculator outputs, what “other” taxes are, and how often the data is refreshed. You will leave the webinar equipped with some simple economic language to help you report those numbers back to your stakeholders.

Presented by Destinations International and Tourism Economics

A new channel of advertising is being embraced by destination organizations with real results for leisure and business visitation. Stay up to date on this latest trend by learning about how others in the industry like Visit Lake Charles are finding success. With a total advertising spend of 150k in the Austin market, Visit Lake Charles strategically allocated 30k to Carvertise along with other great media partners and saw a 65% year-over-year increase in web traffic and an 8.5% increase in visitation from the market!

In this webinar, you will hear about the latest data and research on the effectiveness of car wrap advertising Join us and learn how to use SWARMS to reach massive audiences and increase conversions and clickthrough rates with your target travel audience.

Presented by Carvertise.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.