Online Learning Center

Catalog Advanced Search

Search by Category
Search by Format
Search by Type
Sort By
Search by Favorites
Search by Category
Search by Format
Search by Type
Search by Speakers
Credits Offered
Search in Packages
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Favorites
Search by Keyword
Sort By

  • Google DMO Pilot Program Presents: Destination Discovery on AI-Powered Search
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 11/05/2025 at 1:00 PM (EST)

    Join the Google product partnerships experts to explore how to improve your destination's digital presence across Google's Search and AI-powered experiences. The session will include new product experiences and new feature overviews, as well as best practices for how to ensure your destination's short-form videos, small-to-medium-sized businesses, events and things to do are eligible and optimized for discovery.

    Join the Google product partnerships experts to explore how to improve your destination's digital presence across Google's Search and AI-powered experiences. The session will include new product experiences and new feature overviews, as well as best practices for how to ensure your destination's short-form videos, small-to-medium-sized businesses, events and things to do are eligible and optimized for discovery. 

    Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Elise Hickel

    Global Partnerships Lead, Travel + Local Search

    Google Search & Gemini Partnerships

    Farah Shirzadi

    Global Partnerships Lead, Travel + Local Search

    Google Search & Gemini Partnerships

    Lisa Landsman

    Global Partnerships Lead, Travel + Local

    Google Search & Gemini Partnerships

  • Capturing the Global Game: Understanding, Engaging and Reaching International and Domestic World Cup Travelers
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 10/22/2025 at 11:00 AM (EDT)

    Join MMGY and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup. As the world gears up for the next tournament, this webinar unpacks the scale, spirit and strategic opportunities behind the World Cup related to travel for travel, tourism and hospitality brands. In "Capturing the Global Game," we’ll explore the growing influence of sports-driven tourism and what makes World Cup travelers uniquely valuable for destinations, travel brands, and marketers. From domestic superfans to international explorers, you’ll gain a first look at emerging traveler personas and their shared characteristics, differing decision drivers and media consumption habits. In collaboration with GWI, the session will also spotlight key markets and audience insights from countries with the largest volume of opportunity in this space. Learn how to connect with these high-intent travelers through your paid media strategies and craft messaging that resonates through the stages of the World Cup season.

    Join MMGY and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup. As the world gears up for the next tournament, this webinar unpacks the scale, spirit and strategic opportunities behind the World Cup related to travel for travel, tourism and hospitality brands.

    In "Capturing the Global Game," we’ll explore the growing influence of sports-driven tourism and what makes World Cup travelers uniquely valuable for destinations, travel brands, and marketers. From domestic superfans to international explorers, you’ll gain a first look at emerging traveler personas and their shared characteristics, differing decision drivers and media consumption habits. In collaboration with GWI, the session will also spotlight key markets and audience insights from countries with the largest volume of opportunity in this space. Learn how to connect with these high-intent travelers through your paid media strategies and craft messaging that resonates through the stages of the World Cup season.

    What you’ll gain:
    • A deeper understanding of World Cup traveler segments—U.S. domestic and international.
    • Persona spotlights from key global markets. Insights on media behavior, and decision drivers.
    • Strategic thought starters to reach and engage audiences across digital touchpoints.

    Whether you're a destination organization, travel marketer, media strategist, or brand leader, this session will equip you to capitalize on the world's biggest game.

    Presented by MMGY Global as part of Destinations International's Technology & Digital Marketing Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Hannah Knott

    Strategic Planner

    MMGY Global

    Hannah acts as an advocate for travelers as a Strategic Planner at MMGY. By sharing traveler insights gleaned from research and data, she guides the development of campaigns, cross-channel strategies and creative deliverables that brings travel brands to life for consumers. Her experience ranges from state and destination organizations, like Pure Michigan, Destination Ann Arbor and Explore Asheville to entertainment giants, like Six Flags.

    Loren Teachey

    Associate Director, Data Strategy

    MMGY Global

    Loren uses his position as a Data Analyst at MMGY to help produce and execute socially responsible and ethical data strategies within client marketing efforts. Excited to be able to work with brands and destinations that reflect his own interests as a traveler, he creates and maintains client dashboards for Sensei Holdings, Meritage Collection, Windstar Cruises, Visit Corpus Christi and Explore Asheville

    Laura Connell

    Senior Solutions Consultant Manager

    GWI

    Laura leads the US Solutions Consultant, Subject Matter Experts, team at GWI. As a subject matter expert, Laura regularly researches and writes about the latest trends and insights influencing a vast range of audiences, markets and sectors. Her work includes reports and articles published on the evolution of celebrations, shifts in the purchase journey, consumer sentiment, and changing generational behaviors. A regular public speaker, Laura has presented at numerous conferences including Quirk’s, Mirren Live, and Advertising Week New York. She has been a contributor to retail and marketing publications including WWD, MarTech and Marketing Dive.

  • Stewardship at the Core: Redefining How Destination Organizations Operate
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 10/21/2025 at 1:00 PM (EDT)

    If your destination is feeling the pressure, from visitor growth to community pushback to climate-related disruptions, this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your destination organization. Embedded in your strategy, baked into your operations, and championed by every department. In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions: planning, marketing, funding, and measurement. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value. You’ll also hear two case studies from 4VI and Visit Durango that show what this looks like in practice. This session is for any tourism leader who is ready to stop bolting stewardship onto the side of their organization and start building it into the foundation.

    If your destination is feeling the pressure, from visitor growth to community pushback to climate-related disruptions, this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your destination organization. Embedded in your strategy, baked into your operations, and championed by every department.

    In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions: planning, marketing, funding, and measurement. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value.

    You’ll also hear two case studies that show what this looks like in practice. 4VI has redefined its entire mandate around stewardship, moving from a traditional marketing organization to a values-driven social enterprise that puts community benefit first. Visit Durango built one of the first dedicated destination management and stewardship departments in the U.S., creating a model for how DMOs can lead with sustainability, community alignment, and long-term impact. Their stories will offer real-world insights, lessons learned, and practical next steps.

    This session is for any tourism leader who is ready to stop bolting stewardship onto the side of their organization and start building it into the foundation.

    Presented by Destination Wayfinder as part of Destinations International's Destination Stewardship Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Rachel Brown

    Destination Stewardship Director - North America

    Destination Wayfinder

    Anthony Everett

    President & CEO

    4VI

  • Leveraging the Website Impact Calculator for Destination Organization Advocacy in a Scrutinized Era
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 10/15/2025 at 11:00 AM (EDT)

    In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC: Grand Rapids TikTok Campaign, Overland Park's Margarita Wars, and Grand Junction's PR Strategy. By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

    In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC:

    1. Grand Rapids TikTok Campaign: Discover how Grand Rapids utilized the WIC to measure the success of their TikTok campaign, showcasing not only increased engagement but also tangible boosts in tourism-related revenue.
    2. Overland Park Margarita Wars: Learn how Overland Park leveraged the WIC to track the success of their unique Margarita Wars event, effectively illustrating the economic impact and community involvement generated through targeted digital marketing.
    3. Grand Junction PR Strategy: Explore how Grand Junction employed the WIC to analyze the effectiveness of their public relations efforts, demonstrating how strategic outreach can drive visitor interest and enhance community perception.

    By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

    Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Chuck Davison

    Vice President, Attribution Solutions

    Tourism Economics

    Laura Speicher

    Senior Solutions Engineer, Attribution

    Tourism Economics

  • Unlocking New Revenue Channels: Digital Strategies to Boost Advertising, Partnerships & Local Engagement
    Product not yet rated Contains 1 Component(s) Recorded On: 10/01/2025

    Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration. You'll learn how destinations are using new tools and partnerships to increase revenue, ways to add advertising to complement existing programs, strategies to connect membership growth and advertising dollars, and creative approaches to open new partnerships with stakeholders.

    Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration.

    You’ll learn:

    • How destinations are using new tools and partnerships to increase revenue
    • Ways to add advertising that complements existing programs from Web to Signage
    • Strategies to connect Membership Growth and Advertising dollars
    • Creative approaches to open new partnerships with stakeholders

    Presented by TrueOmni as part of Destinations International's Technology & Digital Marketing Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Douglas Ralston

    CEO

    True Omni

    Throughout his 20 years of tenure with the technical and digital industry, Doug continuously reinforces a seamless solution for marketing and travel brand development. He focused his career on creating impactful products in order to redefine brand experience and self-service tools with companies from Microsoft, and Marriot to hundreds of Destinations around the world.   Doug's industry-wide background in automation, eCommerce, Advertising, Social, and Digital strategy equipped him to build and create software integrations and platforms for some of the biggest brands in the world.

  • The Next Generation of Visitor Intelligence for Place-Based Organizations: It’s Here
    Product not yet rated Contains 2 Component(s) Recorded On: 09/30/2025

    This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action.

    This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action. 

    Presented by Zartico as part of DI's Technology & Digital Marketing Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Laura White

    Chief Brand and Strategy Officer

    Charlotte Regional Visitors Authority

    As Chief Brand & Strategy Officer at the CRVA, Laura White leads strategic branding and marketing initiatives that elevate destinationperception and drive visitor demand. Her work also strengthens the visibilityand financial performance of CRVA-managed venues, directly supporting overalloperating revenue impact.

    Responsibilities encompass strengthening the perception ofCRVA’s portfolio of brands that drive leisure tourism, attract economicimpact-inducing meetings, conventions and events and position venues such asthe Charlotte Convention Center, BOplex and NASCAR Hall of Fame for sustainedoperational success.

    White has played a pivotal role in promoting Charlotte and CRVAvenues through impact-focused leadership and data-driven marketing. She hasworked to amplify premier events such as the NBA All-Star Game and thePresidents Cup, advanced the city’s culinary identity through targeted brandactivations, and crafted integrated venue marketing strategies that havedelivered substantial revenue growth and visibility.

    In addition to her brand leadership responsibilities, Whiteguides the CRVA’s strategic planning function and the organization’s StrategyTeam. This work encompasses establishing CRVA-wide, cross-functionalpriorities, aligning goal-setting and directives to advance those priorities,and ensuring performance aligns with both near-term goals and long-rangevision.

    White brings nearly two decades of leadership to the CRVA,having previously served as Director of Communications and Director of BrandMarketing. A passionate advocate for Charlotte’s dynamic growth and the city’sculinary and cultural landscape, she is a dedicated volunteer for LeadershipCharlotte as a Class 37 alumna and currently serves on the board of the Marketat 7th Street.

    Shelley Hall

    Vice President of Marketing

    Visit Austin

    With over a decade of advertising agency experience leadingaccounts spanning tourism, beverage, CPG, tech, energy, entertainment, healthand retail, Shelley brings a well-rounded marketing background to Visit Austin.Her tireless commitment to finding creative solutions is unparalleled. Prior tojoining Visit Austin in 2023, she led the agency team at THIRD EAR across avariety of initiatives promoting Austin as a premier leisure and meetingsdestination, starting in 2015 when the agency was known as LatinWorks.  

    From rebranding the organization to a more modern,consumer-friendly name, to branding one of the most important events for thecity’s meeting industry, PCMA, she has held and maintained the highest standardof work for Visit Austin to drive year-over-year increases in visitor volumeand direct travel spending throughout her tenure. In addition to Visit Austin,brands she's led include Bravo, Tillamook Cheese, Nike, Google, the AmericanHeart Association, Heineken USA and New Mexico Tourism.

    In Shelley’s role as Vice President of Marketing,  she worksto maintain Visit Austin’s position as a leader in destination marketing bybreaking out of category norms and developing integrated marketing campaignsfor domestic and international markets. She is a graduate of The University ofTexas with a Bachelors and Masters in Advertising.

    Katie Cook

    VP of Client Success

    Zartico

    Katie Cook is the Vice President of Client Success at Zartico where she leads the client service team and works with many of the enterprise level accounts.

    With nearly 25 years in the tourism industry, Katie has extensive experience in destination marketing, especially in the areas of strategy, integrated campaigns, social media, digital marketing, attribution and analytics. 

    Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised destination marketing organizations' clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years. 

    Katie holds a BA in Mass Communications - Public Relations from Texas State University and is currently pursuing her MBA from Texas State University. She currently serves on the Executive Committee of the Texas Travel Alliance Board of Directors.

  • Social Impact Virtual Roundtable Series: Building Bridges - From Funding Risk to Social Value
    Product not yet rated Contains 2 Component(s) Recorded On: 09/23/2025

    Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics they expect proof of a destination’s contribution to well-being and resilience. This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

    Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics  they expect proof of a destination’s contribution to well-being and resilience.

    This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

    Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

    Dana Middleton

    Director, Impact & Culture

    MMGY Global

    Ava Wells (Moderator)

    Social Impact Manager

    Destinations International

  • Piloting US International Inbound Turbulence with Symphony
    Product not yet rated Contains 2 Component(s) Recorded On: 09/17/2025

    Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data.

    Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will  explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data. 

    Presented by Tourism Economics as part of DI's Advocacy Tools Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Patrick Smyton

    Senior Manager, Analytics

    Tourism Economics

    Elizabeth Shanaman

    Senior Manager, Innovation & Customer Value

    Tourism Economics

  • Google DMO Pilot Program Presents: How To Represent Your Destination in AI-Powered Search Experiences
    Product not yet rated Contains 2 Component(s) Recorded On: 09/10/2025

    The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business​ members optimally represent their business and your destination's community.

    The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business members optimally represent their business and your destination's community. 

    Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Elise Hickel

    Global Partnerships Lead, Travel + Local Search

    Google Search & Gemini Partnerships

    Farah Shirzadi

    Global Partnerships Lead, Travel + Local Search

    Google Search & Gemini Partnerships

    Lisa Landsman

    Global Partnerships Lead, Travel + Local

    Google Search & Gemini Partnerships

  • Tips and Tricks to Optimize the Event Impact Calculator
    Product not yet rated Contains 2 Component(s) Recorded On: 09/09/2025

    This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

    This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

    Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Tariq Khan

    Economist

    Tourism Economics

    Elaine Rosquist, CMP (Moderator)

    Senior Director of Product Engagement

    Destinations International