Measuring the Impact of the Visitor Economy on Canadian Export Performance

Join Destinations International and EY -Parthenon for a webinar presenting findings from a new joint report that examines the linkage between Canada's visitor economy and export performance. This new research positions the visitor economy as a critical contributor to Canada’s export industries and a key driver of Canada's global competitiveness. EY will share data-driven insights on how inbound tourism, business events, and connectivity support trade growth and sector development. Designed as an advocacy resource for destination leaders, this research equips destination organizations with credible evidence to engage policymakers and partners and contribute meaningfully to Canada’s national conversation on economic competitiveness, trade, and sector growth.