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  • Event Impact Calculator (EIC) Year-End "Wrap Up"

    Contains 1 Component(s) Includes a Live Web Event on 12/09/2020 at 11:00 AM (EST)

    Celebrate the end of this crazy year as we "wrap up" on this open best practices session.

    Celebrate the end of this crazy year as we "wrap up" on this open best practices session. We will discuss frequently asked and top-of-mind questions regarding the EIC. Join us to ask questions and learn from the team at Tourism Economics and your fellow EIC subscribers.

    Chris Pike

    Director of Impact Studies at Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Alyssa Poulin (Moderator)

    Product Engagement Manager

    An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While obtaining her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean. 

    In her previous role as the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway. In this capacity, she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.

    Andreas Weissenborn

    Senior Director of Research & Advocacy

    Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

    Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 

  • EIC Bootcamp

    Contains 6 Component(s)

    The Event Impact Calculator Bootcamp is a multi-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination.

    The Event Impact Calculator Bootcamp is a multi-part educational series designed to get you in the best shape to evaluate and elevate the value of events to your destination. The series includes the foundation of destination economics, breaking down the EIC output report, learning from EIC super users, and sharing your calculations with stakeholders.

    Chris Pike

    Director of Impact Studies at Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Andreas Weissenborn (Moderator)

    Senior Director of Research & Advocacy

    Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

    Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International. 

    Alyssa Poulin (Moderator)

    Product Engagement Manager

    An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While obtaining her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean. 

    In her previous role as the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway. In this capacity, she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.

  • From Destination Marketing to Destination Management: How 5 Destination Organizations Are Going Sustainable

    Contains 1 Component(s)

    (October 27, 2020) Destinations International's Learning Online Webinar Series

    As more travelers seek sustainable options, destination marketing teams have taken action. This trend is expected to continue and even accelerate in the post-COVID-19 world.  This webinar will provide real world examples of sustainable tourism, and learn from destination marketing teams that have been successful in encouraging environmental behavior, promoting local businesses and promoting year-round tourism.

    Julia Manoukian

    Senior Content Marketing Manager

    Julia Manoukian is the Senior Content Marketing Manager at CrowdRiff, the visual marketing platform loved by over 800 travel and tourism brands. A former journalist, she's helped several startups raise their thought leadership profiles and scale their content efforts to influence revenue. Julia has a passion for storytelling, traveling, and tech. You can find her on Twitter @juliamanoukian.

  • Incorporating an Equity, Diversity and Inclusion Strategy to Enhance Organizational Culture

    Contains 1 Component(s)

    Join Destinations International in partnership with the National Blacks in Travel and Tourism Collaborative (BTT) for an introduction how to incorporate an Equity, Diversity and Inclusion strategy to enhance the organizational culture of your destination organization.

    Join Destinations International in partnership with the National Blacks in Travel and Tourism Collaborative (BTT), for an introduction on how to incorporate an Equity, Diversity and Inclusion strategy to enhance the organizational culture of your destination organization.

    Gain valuable insights from a team of leading equity, diversity and inclusion consultants who will provide a foundational understanding of inclusive culture and leadership as well as strategies for engaging multicultural audiences.

    Special guest panelist Stacy Ritter, President & CEO, Greater Fort Lauderdale Convention & Visitors Bureau, will share why this training is worth the investment for enhancing organizational culture and the benefits gained by leadership and staff. 

    Speakers include:

    - Stephanie Jones, Founder & CEO, Cultural Heritage Economic Alliance, Inc., and National Director, National Blacks in Travel & Tourism Collaborative, Moderator
    - Melissa Cherry, COO, Destinations International
    - Gregory DeShields, Executive Director, PHL Diversity, Philadelphia CVB
    - Melissa Majors, CEO, Melissa Majors Consulting
    - Stacy Ritter, President & CEO, Greater Fort Lauderdale CVB

    Melissa Cherry

    Chief Operating officer, Destinations International

    Stephanie Jones

    Founder & CEO, National Blacks in Travel and Tourism Collaborative

    Stacy Ritter

    President and CEO, Greater Fort Lauderdale CVB

    Melissa Majors

    CEO< Mellissa Majors Consulting

    Gregory DeShields

    Executive Director, PHL Diversity, Philadelphia CVB

  • ​Whole Brand Thinking for a Destination Organization to Become a Community Valued Asset​

    Contains 2 Component(s) Recorded On: 09/15/2020

    During this webinar attendees will learn about the power of Whole brands as well as whole brand insights and strategies for destination organizations to be seen as a valued community asset. At Barkley we believe a whole brand is a company or organization that believes everything it does is its brand.

    During this webinar attendees will learn about the power of Whole brands as well as whole brand insights and strategies for destination organizations to be seen as a valued community asset. At Barkley we believe a whole brand is a company or organization that believes everything it does is its brand. A core idea—what we call The Red Thread—guides, inspires and connects every action a whole brand takes, from marketing to business ideas. “Whole brands” outperform fragmented brands. A national study of 125 brands in 16 categories, which Barkley conducted supports the findings. Attendees will gain insights on how to serve as the brand steward of a destination across the whole brand spectrum throughout their entire community. Whole brand thinking is the best opportunity for a destination organization to be seen as a valued community asset. 

    Speakers:

    Tim Galles, Chief Idea Officer, Barkley 
    Dave Gutting, Senior Vice President of Strategic Projects, Barkley
    Warren Wilkinson Vice President, Travel, Barkley
  • Destinations International Online Community Training

    Contains 2 Component(s) Recorded On: 08/31/2020

    The Online Community is designed to meet the needs of you and nearly 600 destination organization members. Log in and join discussion groups to meet fellow colleagues in the CVB community, share files and resources with peers, connect with thought leaders and subscribe to daily alerts and a daily digest of content. In this training we will walk you through the navigation and feature of The Online Community.

    The Online Community is designed to meet the needs of you and nearly 600 destination organization members. Log in and join discussion groups to meet fellow colleagues in the CVB community, share files and resources with peers, connect with thought leaders and subscribe to daily alerts and a daily digest of content. In this training we will walk you through the navigation and feature of The Online Community.

  • Get the Most Out of Your Destinations International Membership Benefits

    Contains 2 Component(s) Recorded On: 08/27/2020

    In this webinar we will show you how to connect with your peers, find the latest industry research, including how to navigate our COVID-19 resource hub and take advantage of continuous learning online. You will learn how to gain access to all Destinations International has to offer and maximize your membership investment.

    In this webinar we will show you how to connect with your peers, find the latest industry research, including how to navigate our COVID-19 resource hub and take advantage of continuous learning online. You will learn how to gain access to all Destinations International has to offer and maximize your membership investment.

  • GBAC STAR Health and Safety Preparedness for Destinations

    Contains 2 Component(s) Recorded On: 08/26/2020

    This webinar will provide you with a detailed overview of an important new accreditation program, developed by ISSA’s Global Biorisk Advisory Council and known as the cleaning industry’s only outbreak prevention, response and recovery accreditation for facilities, considered the Gold Standard in facility preparedness.

    Are you ready to start welcoming visitors back to your destination? Can you do more to ensure that your customers, clients, stakeholders and visitors have the utmost confidence in the safety of your destination? This webinar will provide you with a detailed overview of an important new accreditation program, developed by ISSA’s Global Biorisk Advisory Council and known as the cleaning industry’s only outbreak prevention, response and recovery accreditation for facilities, considered the Gold Standard in facility preparedness. Experts from ISSA will walk you through the program, and Visit Dallas will share their commitment to creating a safe and healthy environment in their destination, by working with ISSA to increase awareness of the destination’s readiness in safely welcoming back visitors.

    Speakers:
    - John H. Barrett, Executive Director, ISSA
    - Craig Davis, CDME, CEO, Visit Dallas
    - Gavin Macgregor-Skinner, BVSc, MSc, MPH, MRCVS, Director of GBAC, A Division of ISSA

  • RELEVANCY = Destination Organizations Leading Community Support & Engagement, Presented by The EXPERIENCE Institute®

    Contains 1 Component(s) Recorded On: 08/20/2020

    Destinations International's Learning Online Webinar Series

    As the recent crisis shows, Community Support & Engagement is critical to destinations and is why it is a central pillar of DestinationNEXT. TRUE engagement of your stakeholder community is critical to pulling together during challenging times and staying ahead of our fast-paced consumers' wants, needs, and expectations. Learn how destinations are building coalitions and consensus toward seeing stakeholders as one big team and the destination as their 'shared product' that they strengthen together ─ strategically aligning the community to strengthen their Visitor Economy ─ from the shopkeeper to the Mayor.   

    Takeaways:

    1. How are destinations breaking down silos to achieve true cross-sector collaboration to strengthen their product infrastructure through their people infrastructure?
    2. What standards and best practices are being used to determine if the destination has 'moved the needle' toward a positive brand experience for its visitors? For return and recommend intentions?

    Click here for more information on The EXPERIENCE Institute®.

    Kari Kauffman, CTA

    VP Tourism, Experience Columbus

    MIckey Schaefer, CTA

    CEO & Founder, The EXPERIENCE Institute

    Dwayne Fry

    Co-Founder, The EXPERIENCE Institute

  • EIC Open Q&A Session: Innovative Ways to Use EIC

    Contains 1 Component(s) Recorded On: 08/06/2020

    On this open best practices session, we will discuss frequently asked and top of mind questions regarding usage and output of the EIC. Join us to ask questions and learn from the team at Tourism Economics and your fellow EIC subscribers.

    On this open best practices session, we will discuss how subscribers are using EIC during these “unprecedented times.” We’ll talk rebooking, reevaluating, scenario planning, and more. We will also fill you in on our upcoming EIC Bootcamp series launching this Fall. 

    Join us to ask questions and learn from the team at Tourism Economics and your fellow subscribers.

    Chris Pike

    Director of Impact Studies at Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Andreas Weissenborn (Moderator)

    Senior Director of Research & Advocacy

    Introduced to the world of destination organizations by a random internship application to Visit Baltimore (then known as Baltimore Area Convention & Visitors Association), Andreas Weissenborn began an unexpected career into hospitality that left him with a continued passion towards the tourism industry.

    Weissenborn spent just short of 11 years with Visit Baltimore helping with its Research, Technology, and Information Systems across the organization. In 2017, he joined the Association on behalf of a Destinations International Foundation initiative to be a dedicated research source for Destinations International.