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  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 02/25/2025 at 11:00 AM (EST)

    The travel and tourism industry has made significant strides in embracing inclusivity, recognizing the growing potential of underrepresented traveler segments. However, efforts to create more welcoming and inclusive destinations also face challenges in today’s volatile political environment. This virtual roundtable session, led by The session will be led by globally recognized advisory and advocacy firm APCP, will delve into the evolving political landscape and its impact on destinations striving to uphold inclusive practices. Participants will gain insights into designing meaningful engagement models that foster authentic connections with local communities while learning strategies to anticipate, mitigate, and navigate potential crises.

    The travel and tourism industry has made significant strides in embracing inclusivity, recognizing the growing potential of underrepresented traveler segments. However, efforts to create more welcoming and inclusive destinations also face challenges in today’s volatile political environment. This virtual roundtable session, led by The session will be led by globally recognized advisory and advocacy firm APCP, will delve into the evolving political landscape and its impact on destinations striving to uphold inclusive practices. Participants will gain insights into designing meaningful engagement models that foster authentic connections with local communities while learning strategies to anticipate, mitigate, and navigate potential crises. 

    Important Note: This opportunity is only available for Destinations International members.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Elle Arlook

    Senior Director & Head of Equity & Justice

    APCO

    Elle Arlook leads APCO’s Equity & Justice practice, a division of APCO Impact. In this role, she advises clients on strategies that go beyond traditional DE&I to center principles of equity and justice across the business internally and externally. She guided some of the firms’ largest clients through the converging crises of the pandemic and the refueled racial justice movement, helping them adapt to a new normal for corporate advocacy.

    Elle has a depth of experience in supporting corporate, non-profit and association clients navigating complex issue environments at the intersection of diversity, equity, inclusion and justice. Prior to this role, she led strategic advisory and omnichannel communications efforts within APCO’s corporate practice. She has worked on clients that range from household names like Facebook, Johnson & Johnson, McCormick and CarMax to lesser-known, highly regulated, billion-dollar companies and industries.

    Elle’s leadership and contributions to the agency and her clients garnered her the recognition of Business Insider 2021 Rising Star, PR News’ 2018 Rising Star and contributed to the firm’s recognition as Ragan’s CSR & Diversity Awards 2021 CSR Agency of the Year.

    Elle previously served as director at the Walker Marchant Group, a boutique multicultural public affairs and crisis communications firm in Washington, D.C. In this role, she managed national partnerships, strategic influencer engagement, multicultural communications, crisis and litigation communications, grassroots marketing and reputation management for clients including the National Urban League, Walgreens, Walmart and the Walmart Foundation, Toyota, YMCA of the USA, and the Connecticut Health Foundation.

    A graduate of Columbia College Chicago, Ms. Arlook began her career in the labor movement as a field communications director for the AFL-CIO in Florida and Maine where she was responsible for equipping and inspiring American workers to take part in the electoral process. 

    Akinyi Ochieng

    Director, Sustainability & Social Impact

    APCO

    Akinyi Ochieng has a decade of expertise working with leading nonprofits, philanthropies and companies to design programs, initiatives and campaigns. Prior to joining APCO, Akinyi spent several years in the financial services industry, where she worked with fast-growing innovators Nova Credit and WorldRemit to design programs, initiatives and campaigns focused on economic mobility. 

    Her insights on business, culture, and politics have been featured in Forbes, Fast Company, CNBC, BBC, African Business Magazine and the World Economic Forum.

    Akinyi holds an MSc in Global Politics from the London School of Economics and a BA in Political Science and African Studies from Yale University. She holds certificates in strategic philanthropy and social impact from the University of Cambridge’s Judge School of Business and the University of Pennsylvania. In 2019, she was named one of the 100 Most Influential People of African Descent in media under 40.

    A frequent traveler, she has been to 35+ countries and was one of the lead authors of Expedia’s flagship 2024 inclusive travel study, Journeys for All

    Ava Wells (Moderator)

    Social Inclusion Manager

    Destinations International

  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 02/19/2025 at 1:00 PM (EST)

    You’re already using AI to save time—now get habit-stacking with Symphony’s monthly custom summaries to boost efficiency and communication with stakeholders. Join a panel of industry leaders from DMOs nationwide as they share how this feature streamlines reporting, creates consistency, and answers key questions before they arise. Tune in to learn how destination marketing teams utilize Symphony to deliver data in more meaningful, actionable ways.

    You’re already using AI to save time—now get habit-stacking with Symphony’s monthly custom summaries to boost efficiency and communication with stakeholders. Join a panel of industry leaders from DMOs nationwide as they share how this feature streamlines reporting, creates consistency, and answers key questions before they arise. Tune in to learn how destination marketing teams utilize Symphony to deliver data in more meaningful, actionable ways.

    Presented by Tourism Economics as part of DI's Advocacy Tools Series

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Travis Napper

    Director, Destination Partnerships

    Tourism Economics

    Bruce McGregor

    Senior Vice President, Research

    Nashville Convention & Visitors Corp

    Rachel Pearson

    Vice President of Community & Government Affairs

    Experience Scottsdale

    J.R. Shaw

    Executive Director

    Destination Rogers

  • Contains 4 Component(s) Recorded On: 02/12/2025

    Destinations International is launching a virtual activation to gain recognition for the important contributions of the destination sector and those who work it in by promoting annual celebration of February 19 as "Destination Professionals Day." The first observation will be Wednesday, February 19, 2025. We encourage you to join this webinar to learn more about what's planned and how you, your colleagues and your organization can get involved to show your support.

    Destinations International is launching a virtual activation to gain recognition for the important contributions of the destination sector and those who work it in by promoting annual celebration of February 19 as "Destination Professionals Day." The first observation will be Wednesday, February 19, 2025. We encourage you to join this webinar to learn more about what's planned and how you, your colleagues and your organization can get involved to show your support.

    Lauren Pace

    Vice President of Marketing

    Destinations International

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

  • Contains 3 Component(s) Recorded On: 02/12/2025

    Join us for an insightful webinar that explores how tourism can become a catalyst for meaningful change in local and indigenous communities. We will provide an overview of Expedia Group's Destination Giveback Initiative and other collaborations with destination organizations that support local causes and indigenous tourism initiatives. During the session, we will highlight: Examples of impactful partnerships, in particular with Destination Canada and the Indigenous Tourism Association of Canada (ITAC). Strategies for fostering community-centric tourism and addressing local needs through tourism initiatives. Opportunities for travelers and businesses to actively engage in supporting Indigenous tourism development. Insights into Expedia Group’s travel media network and its role in promoting selected initiatives. A vision for a sustainable tourism future that prioritizes community well-being and indigenous engagement.

    Join us for an insightful webinar that explores how tourism can become a catalyst for meaningful change in local and indigenous communities. We will provide an overview of Expedia Group's Destination Giveback Initiative and other collaborations with destination organizations that support local causes and indigenous tourism initiatives. During the session, we will highlight:

    • Examples of impactful partnerships, in particular with Destination Canada and the Indigenous Tourism Association of Canada (ITAC).
    • Strategies for fostering community-centric tourism and addressing local needs through tourism initiatives.
    • Opportunities for travelers and businesses to actively engage in supporting indigenous tourism development.
    • Insights into Expedia Group’s travel media network and its role in promoting selected initiatives. 
    • A vision for a sustainable tourism future that prioritizes community well-being and indigenous engagement.

    Presented by Expedia Group Media Solutions as part of Destinations International's Community Alignment & Engagement and Global Webinar Series

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.


    Evelina Hederer

    Director of Business Development

    Expedia Media Group Solutions

    Teresa Ryder

    Director of Partnerships

    ITAC

  • Product not yet rated Contains 3 Component(s) Recorded On: 02/11/2025

    Join us for an insightful webinar designed to introduce three valuable resources offered to Destinations International members: the Compensation and Benefits Reporting Platform, the Destination Organization Performance Reporting Tool, and the Social Impact Assessment Tool. Available at no cost to destination organization members in good-standing, these tools are tailored to help you measure performance, foster progress, and drive meaningful impact within your organization. This session is ideal for leaders and team members looking to optimize organizational operations, track success metrics, and embed social inclusion in their strategies. Learn how annual engagement with these tools ensures your organization remains current, competitive, and aligned with industry best practices.

    Join us for an insightful webinar designed to introduce three valuable resources offered to Destinations International members: the Compensation and Benefits Reporting Platform, the Destination Organization Performance Reporting Tool, and the Social Impact Assessment Tool. Available at no cost to destination organization members in good-standing, these tools are tailored to help you measure performance, foster progress, and drive meaningful impact within your organization.

    This session is ideal for leaders and team members looking to optimize organizational operations, track success metrics, and embed social inclusion in their strategies. Learn how annual engagement with these tools ensures your organization remains current, competitive, and aligned with industry best practices.

    Presented by Destinations International as part of DI's Advocacy Tools Series

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Stephanie Auslander

    Advocacy & Research Coordinator

    Destinations International

  • Contains 2 Component(s) Recorded On: 01/22/2025

    Tourism Economics and Destinations International are launching the industry’s most advanced Website Impact Calculator (WIC)—a tool to directly tie activity from your website to visitation and economic impact in your community. The tool is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. Our best-in-class economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

    Tourism Economics and Destinations International are launching the industry’s most advanced Website Impact Calculator (WIC)—a tool to directly tie activity from your website to visitation and economic impact in your community. The tool is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. Our best-in-class economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

    Presented by Destinations International as part of DI's Advocacy Tools Series

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Andreas Weissenborn (Moderator)

    Vice President of Research & Advocacy

    Destinations International

    Chuck Davison

    Vice President, Attribution Solutions

    Tourism Economics

    Laura Speicher

    Senior Solutions Engineer, Attribution

    Tourism Economics

  • Product not yet rated Contains 3 Component(s) Recorded On: 01/16/2025

    Welcome, European Members! We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality. This roundtable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025. This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!

    Welcome, European Members!

    We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality.

    This roundtable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025.

    Who Should Attend: This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!

  • Product not yet rated Contains 4 Component(s) Recorded On: 01/14/2025

    Words matter in politics, and they need to be chosen carefully to emotionally connect with people’s values and the values of our industry. This webinar marks the annual release of words we have found that are used by elected officials and can carry an emotional message. Join us to better understand why these lexicons are important and how language can be used to strategically position destination leaders to partner with government stakeholders. Additionally, discover how integrating the lexicons with generative AI models can enhance your workflow, enabling you to craft compelling messages and elevate your strategic communication efforts.

    Words matter in politics, and they need to be chosen carefully to emotionally connect with people’s values and the values of our industry. This webinar marks the annual release of words we have found that are used by elected officials and can carry an emotional message. Join us to better understand why these lexicons are important and how language can be used to strategically position destination leaders to partner with government stakeholders. Additionally, discover how integrating the lexicons with generative AI models can enhance your workflow, enabling you to craft compelling messages and elevate your strategic communication efforts.

    Presented by Destinations International as part of DI's Advocacy Tools Series

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Ava Wells

    Social Inclusion Manager

    Destinations International

  • Contains 5 Component(s) Recorded On: 12/16/2024

    Are you hoping to earn the CDME credential in 2025? Have you recently completed all required courses and core papers in the CDME Program, or will be in early February at CDME Winter 2025 in Austin, TX? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2025, including the new research topic approval process, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2025 are required to either attend this session live or watch the recording prior to completing their final exam. If you would like to be considered for CDME recognition during the 2025 Annual Convention, your CDME Final Exam is due by March 15, 2025. The recording will be sent to all who register, so be sure to register to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

    Are you hoping to earn the CDME credential in 2025? Have you recently completed all required courses and core papers in the CDME Program, or will be in early February at CDME Winter 2025 in Austin, TX? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2025, including the new research topic approval process, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2025 are required to either attend this session live or watch the recording prior to completing their final exam. 

    If you would like to be considered for CDME recognition during the 2025 Annual Convention, your CDME Final Exam is due by March 15, 2025. The recording will be sent to all who register, so be sure to register to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

    Brett Oetting, CDME

    Chief Operating Officer; CDME Board Chair

    Visit KC

    Taylor Ruoff Snider

    Senior Manager, Professional Development

    Destinations International

  • Product not yet rated Contains 4 Component(s) Recorded On: 12/11/2024

    Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

    Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: 

    • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences.
    • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces.
    • Event Readiness: Prepare your destination to capitalize on large-scale events.
    • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. 

    Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

    Presented by TrueOmni as part of Destinations International's Community Alignment & Engagement Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    John Picou

    Director of Business Intelligence

    Visit Anaheim

    John Golke

    Board Member

    TrueOmni

    Douglas Ralston

    President and CEO

    True Omni

    Throughout his 20 years of tenure with the technical and digital industry, Doug continuously reinforces a seamless solution for marketing and travel brand development. He focused his career on creating impactful products in order to redefine brand experience and self-service tools with companies from Microsoft, and Marriot to hundreds of Destinations around the world.   Doug's industry-wide background in automation, eCommerce, Advertising, Social, and Digital strategy equipped him to build and create software integrations and platforms for some of the biggest brands in the world.