Online Learning Center

Catalog Advanced Search

Search by Category
Search by Format
Sort By
Search by Type
Search by Category
Search in Packages
Search by Format
Search by Type
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 06/26/2024 at 1:00 PM (EDT)

    Unlock the potential of data to revolutionize your destination marketing strategies! Join us as we explore the exciting world of data and its applications in destination marketing, and delve into the power of web analytics in shaping effective destination marketing strategies. Attendees will learn how to leverage analytics and location-based data to gain insights into visitor patterns, popular attractions, and travel trends. We will discuss real-world examples of destinations that have used this data-based approach to enhance visitor experiences and optimize marketing efforts. Join us to gain practical tips on using analytics tools, setting measurable goals, and translating data insights into actionable marketing strategies.

    Unlock the potential of data to revolutionize your destination marketing strategies! Join us as we explore the exciting world of data and its applications in destination marketing, and delve into the power of web analytics in shaping effective destination marketing strategies. Attendees will learn how to leverage analytics and location-based data to gain insights into visitor patterns, popular attractions, and travel trends. We will discuss real-world examples of destinations that have used this data-based approach to enhance visitor experiences and optimize marketing efforts. Join us to gain practical tips on using analytics tools, setting measurable goals, and translating data insights into actionable marketing strategies.

    Presented by Simpleview as part of Destinations International's Techonolgy & Digital Marketing Series for 2024

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Paul McLeod

    Director of Analytics

    Simpleview

  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 06/20/2024 at 1:00 PM (EDT)

    Despite women holding only 29% of leadership roles in advertising globally, their influence is profoundly reshaping the industry. During this dynamic webinar, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Our accomplished presenters will also share compelling destination case studies that illustrate the importance of representation and showcasing diverse voices in your promotional efforts.

    Despite women holding only 29% of leadership roles in advertising globally, their influence is profoundly reshaping the industry. During this dynamic webinar, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Our accomplished presenters will also share compelling destination case studies that illustrate the importance of representation and showcasing diverse voices in your promotional efforts.

    Presented by Sparkloft Media as part of Destinations International's Social Inclusion Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Kate Adolphson

    Associate Director, Production Services

    Sparkloft Media

    With over 10 years at Sparkloft, Kate has crafted the preproduction process for and produced most of Sparkloft's photo and video productions. Her main gig? Making sure everything's set up before the cameras start rolling—from sorting out schedules and permits to finding the right crew, casting talent, and, most importantly, keeping budgets in check. From award-winning docu-series and activations to hype videos, dynamic brand launches, and eye-catching campaign assets, she's the go-to guru for all things production.

    Sam Morales

    Associate Creative Director

    Sparkloft Media

    Sam is the all-star for all things art direction and overall creative at Sparkloft. In just over 2 years, she has redefined the essence of art direction within the production process, leaving a mark on some of Sparkloft's most significant shoots. But what exactly does art direction in a production mean? It means ensuring everything looks exactly how it was envisioned —from activations and athlete announcements to hype videos and campaign launches, Sam leaves no leaf unturned, literally.

  • Product not yet rated Contains 2 Component(s) Recorded On: 06/13/2024

    The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties.

    The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties. 

    This session is ideal for Marketing & Communications, Public Relations, International Tourism, Administration, and Information Technology staff and executives at destination organizations.

    What you will takeaway from participating in this session: 

    • Basics of Generative AI: Learn what generative AI is and how it differs from other technologies. 
    • Best Practices for Content Distribution: Discover strategies for leveraging generative AI in content creation and distribution while maintaining ethical standards. 
    • Generative AI Tools: Learn about various generative AI tools that can be applied in your organization for different purposes such as marketing, visitor inquiries, and content creation.

    Important Note: This opportunity is only available for Destinations International members.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Dan Flores

    Vice President of Sales and Head of Tourism

    Satisfi Labs

    Joey Lee

    CEO & Founder

    Pixel Canvas

    Drew Shipley

    Director of Digital Platforms

    Destination Cleveland

    Vimal Vyas, CDME (Moderator)

    Vice President of Data, Security and Digital Innovation

    Visit Raleigh

  • NEW DATE!
    Contains 2 Component(s) Recorded On: 06/12/2024

    Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will continue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance amidst a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.

    Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will continue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance amidst a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.

    Presented by MMGY Global and Red Clover Advisors as part of Destinations International's Techonolgy & Digital Marketing Series for 2024

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    TJ Walz

    VP, Data Strategy & Performance Analytics

    MMGY Global

    TJ brings nearly 10 years of expertise to his role as VP of Data Strategy and Performance Analytics. He leads MMGY's Data Strategy and Analytics teams who are responsible for client performance reporting, measurement implementation, data storage and activation, market and audience analysis, and developing performance measurement strategies to align with client objectives and KPIs. TJ has worked across a variety of clients including Visit Myrtle Beach and Fort Myers – Islands, Beaches and Neighborhoods

    Jodi Daniels

    Founder and CEO

    Red Clover Advisors

    Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy, that simplifies data privacy compliance, helps companies build trust with customers, and serves as the outsourced privacy officer for organizations.  Jodi is a national keynote speaker, co-host of the top ranked She Said Privacy / He Said Security Podcast, co-author of Wall Street Journal & USA Today best selling book Data Reimagined: Building Trust One Byte at a Time.

  • Product not yet rated Contains 1 Component(s) Recorded On: 06/05/2024

    Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their iDSS platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within iDSS or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Tempest Teams for an open discussion and to get all your questions answered about the integration process.

    Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their iDSS platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within iDSS or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Tempest Teams for an open discussion and to get all your questions answered about the integration process.

    Presented by Tempest as part of Destinations International's Advocacy Tools Series for 2024. 

    Andreas Weissenborn (Moderator)

    Vice President of Research & Advocacy

    Destinations International

    Mike Vizzoni

    Director of Client Success

    Tempest

  • Product not yet rated Contains 1 Component(s) Recorded On: 06/05/2024

    Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their Simpleview platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within Simpleview or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Simpleview Teams for an open discussion and to get all your questions answered about the integration process.

    Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their Simpleview platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within Simpleview or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Simpleview Teams for an open discussion and to get all your questions answered about the integration process.

    Presented by Simpleview as part of Destinations International Advocacy Tools Series for 2024.

    Andreas Weissenborn (Moderator)

    Vice President of Research & Advocacy

    Destinations International

    Devin Veal

    Product Training Specialist

    Simpleview

  • Product not yet rated Contains 3 Component(s) Recorded On: 05/29/2024

    Join us for an insightful discussion on the rising importance of destination stewardship across the globe. We will explore how responsible management of tourism destinations can preserve natural and cultural heritage while fostering economic development. Our expert panel will delve into key topics such as environmental impacts, protection of local cultures, community engagement, multi-stakeholder collaboration, visitor sentiments, and regulatory frameworks. The panel will highlight best practices and innovative approaches to destination stewardship and provide you with tips on how to balance growth with conservation and community well-being.

    Join us for an insightful discussion on the rising importance of destination stewardship across the globe. We will explore how responsible management of tourism destinations can preserve natural and cultural heritage while fostering economic development. Our expert panel will delve into key topics such as environmental impacts, protection of local cultures, community engagement, multi-stakeholder collaboration, visitor sentiments, and regulatory frameworks. The panel will highlight best practices and innovative approaches to destination stewardship and provide you with tips on how to balance growth with conservation and community well-being.

    Preseneted by MMGY Global as part of Destinations International's Global Series and Destination Stewardship Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Caroline Moultrie (Moderator)

    President of EMEA

    MMGY Global

    Eleni Skarveli

    Director in UK & Ireland

    Greek National Tourism Organisation

    Carolina Trejos

    Director Of Marketing

    Costa Rican Tourism Board (ICT)

    Nejc Jus

    Director of Research

    World Travel & Tourism Council

  • Product not yet rated Contains 1 Component(s) Recorded On: 05/15/2024

    The Event Impact Calculator (EIC) is easy to use, intuitive and requires a minimum number of inputs to receive a two-page output report. Subscribers of the tool appreciate the detailed report, its standard style, and the ability to choose which parts of the report to share with their various constituents. Therefore, interpreting the report and understanding the “inputs” that create the various outputs is crucial to delivering and communicating event impacts to your community. Join us for this interactive webinar as we review the EIC Output Report and how to interpret the impact numbers.

    The Event Impact Calculator (EIC) is easy to use, intuitive and requires a minimum number of inputs to receive a two-page output report. Subscribers of the tool appreciate the detailed report, its standard style, and the ability to choose which parts of the report to share with their various constituents. Therefore, interpreting the report and understanding the “inputs” that create the various outputs is crucial to delivering and communicating event impacts to your community. Join us for this interactive webinar as we review the EIC Output Report and how to interpret the impact numbers.

    Presented by Destinations International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Chris Pike

    Director of Impact Studies

    Tourism Economics

    Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.

    Tariq Khan

    Economist

    Tourism Economics

    Kieran Ferran

    Associate Director

    Tourism Economics

    Elaine Rosquist, CMP (Moderator)

    Senior Director of Product Engagement

    Destinations International

  • Contains 2 Component(s) Recorded On: 05/09/2024

    Effective workforce development is vital to the present and future success of any destination. Join us for the next BizOps virtual roundtable session, which will feature a panel of three organizational development experts from the Fired Up! Culture team, to learn how destinations can successfully navigate career pathing and succession planning to lead their workforces forward. You will discover why these strategies are vital and go beyond simple title changes and promotions, plus take away practical tips on how to get started on developing and implementing these strategies to get the most out of your career pathing and succession planning initiatives. Bring your questions and workforce challenges to this session and prepare for the future today!

    Effective workforce development is vital to the present and future success of any destination. Join us for the next BizOps virtual roundtable session, which will feature a panel of three organizational development experts from the Fired Up! Culture team, to learn how destinations can successfully navigate career pathing and succession planning to lead their workforces forward. You will discover why these strategies are vital and go beyond simple title changes and promotions, plus take away practical tips on how to get started on developing and implementing these strategies to get the most out of your career pathing and succession planning initiatives. Bring your questions and workforce challenges to this session and prepare for the future today!

    Important Note: This opportunity is only available for Destinations International members.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Roslyn Smith (Moderator)

    VP, Operations & Culture

    Ottawa Tourism

    Linda John

    VP – Travel & Hospitality Practice

    Fired Up! Culture

    Chad Kearns

    Vice President and Lead Practitioner

    Fired Up! Culture

    Meg Winchester

    Senior Advisor

    Fired Up! Culture

  • Contains 2 Component(s) Recorded On: 05/08/2024

    Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.

    Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.  

    Presented by Hunden Partners, MMGY NextFactor, and Civitas as part of Destinations International's Resilience, Stability and Growth Series for 2024. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Rob Hunden

    President & CEO

    Hunden Partners

    For nearly 30 years, Rob has provided advisory, economic development, finance, and planning expertise for more than 1,000 project studies and processes, focusing on tourism-oriented placemaking plans, market and financial feasibility, economic impact analyses, and development advisory services. Rob brings seasoned expertise to guide DMOs and other clients to successful outcomes. Areas of specialty include sports facilities and entertainment districts, convention centers, hotels, attractions, major events and arts & entertainment facilities.

    Distinguished by his synthesis of critical analytics with placemaking best practices, Rob has had a hand in the development of more than $20 billion of projects, including the Kansas City Power & Light District, Indy Eleven Park, T-Mobile District in San Juan, the Gateway District on KU’s campus, Dallas Convention Center district, and many others. Hunden’s guidance and expertise is not limited to completing studies; it's about shaping and executing destinations, such as the Fort Worth Stockyards, Milwaukee’s Deer District, the Chicago Riverwalk and Navy Pier.

    Rob teaches college and professional development courses, sits on the advisory board for the Center for Real Estate Studies at Indiana University’s Kelley School of Business – where he recently received the Jeffrey D. Fisher Legacy Award; and authors articles on placemaking development, financing and execution strategies. Hunden is a Partner Level organization of Destinations International, and Rob is a member and speaker for more than a dozen industry associations.

    Recognized for his commitment to authentic, sustainable and impactful development, Rob is a key figure in shaping the future of destination real estate and tourism.

    Cassandra McAuley

    Managing Director, NextFactor

    MMGY NextFactor

    With over a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them. As Managing Director of MMGY NextFactor, Cassandra and her team work with destination organizations to build aligned, sustainable and prosperous communities through the transformative power of travel.

    With a master's degree in organizational change and leadership, Cassandra possesses a deep understanding of the intricacies of driving positive change within organizations. She’s also earned a professional certificate in sustainable tourism destination management, demonstrating her commitment to fostering responsible tourism practices.

    Cassandra’s dedication to our industry is further exemplified by her role as an instructor in the Certified Destination Management Executive (CDME) program, which prepares senior executives to advance their careers and helps industry leaders thrive in a constantly changing environment. Cassandra is actively involved in various boards and committees, contributing her insights and expertise to further the industry's goals and initiatives.

    Before joining MMGY NextFactor, Cassandra served as the Vice President of Communications & Stakeholder Engagement with Tourism Calgary, where she played a key role in shaping the organization's strategic communication, engagement and destination planning efforts.

    Cassandra's journey in the tourism industry is characterized by a commitment to excellence, a passion for sustainable practices, and a desire to create meaningful and lasting impacts on the communities she serves. 

    John Lambeth

    Founder & CEO

    Civitas

    John Lambeth, Civitas’ Founder & CEO, specializes in developing and advocating for unique tourism and travel promotion funding strategies. He and his team deliver unequaled knowledge, depth, and experience globally to destinations and communities that seek sustainable funding solutions to fuel their futures.

    He is the leading national expert in tourism district creation. He also drafts statewide enabling legislation, builds support among tourism businesses and electeds, and provides non-profit assistance. He and his firm have been recognized as a national leader in developing and implementing revolutionary financing mechanisms for destinations, including those looking to build or upgrade their local sports facilities.

    Mr. Lambeth and his team are frequent speakers on advocacy and funding who have presented at conferences around the world, including those hosted by Destinations International, CalTravel, US Travel, ISHA, and Sports ETA.

    He is the former Clerk to the Chief Justice of the California Supreme Court, the former Chair of the Board for Destinations International Foundation, a current member of the Board of the U.S. Travel Association, and a former Chair of the CalTravel Board of Directors.