An introductory session designed to familiarize new, potential and future European members with DI’s resources, programmes, and engagement pathways. This webinar will highlight what to expect in the coming year of membership and how to make the most of DI’s tools and community.

Presented by Destinations International. For more information on European Membership, please visit https://destinationsinternatio...

Get an inside look at DI’s Event Ambassador Program — its purpose, structure, and how it supports member engagement. This session will walk participants through program benefits, participation expectations, and upcoming opportunities for involvement in 2026.

Presented by Destinations International. For more information about the Event Ambassador Program, please visit https://destinationsinternatio...

See how leading destination organizations are using rich attribution data to pinpoint the website content and brand campaigns that actually drive real-world visitation—plus, how it comes to life in Symphony. We’ll unpack practical case studies from Visit Overland Park and Experience Scottsdale to show how these insights shape strategy, investment, and stakeholder storytelling. Plus, get a first look at new Symphony platform UX updates that make it even easier to explore and act on this intelligence. 

Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Are you hoping to earn the CDME credential in 2026? Have you recently completed all required courses and core papers in the CDME Program, or will be in late February at CDME Winter 2026 in Cleveland, OH? Then this webinar is for you! During this session, we will cover important updates to the CDME Final Exam instructions for 2026, including the revised assignment instructions and grading rubrics, deadlines for submission, and other frequently asked questions. Please note that all prospective candidates for the CDME Class of 2026 are required to either attend this session live or watch the recording prior to completing their final exam. 

If you would like to be considered for CDME recognition during the 2026 Annual Convention, your CDME Final Exam is due by March 31, 2026. The recording will be sent to all who register, so be sure to sign up to set yourself up for success in the new year. Congratulations on being one step further towards completing your CDME!

A true destination stewardship approach requires understanding and engaging diverse stakeholders to co-create a shared vision for the future. In this session, we’ll explore the critical role of stakeholder engagement and how it can foster meaningful partnerships that become the key to driving positive, lasting change for the destination, its communities, and visitors. Beyond theory, we’ll explore how destination leaders and entire organizations can build the capability needed to implement strategies and approaches for stakeholder engagement, referencing Destination Wayfinder’s global framework for destination stewardship and diving into the elements of the Stakeholder Engagement module. 

Attendees will gain experienced, practical insights into identifying and mapping their stakeholder ecosystem, and approaches to fostering stakeholder discussion and input. We’ll also explore common challenges in multi-stakeholder collaboration along with actionable tips for overcoming them.  

Key Takeaways:

• Tools and techniques for identifying and categorizing essential partners within your destination
• Practical tips and real-world examples for leading inclusive discussion and gathering value input from stakeholders.
• Connecting the dots between stakeholder engagement, community well-being and visitor experience.
• How Destination Wayfinder helps destination organizations build capability for effective stakeholder engagement.

Presented by Destination Wayfinder as part of Destinations International's Destination Stewardship Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Today’s traveler is more dynamic than ever. Beyond online bookings and clicks, the real challenge for destination leaders and marketers is proving marketing’s true contribution to the visitor economy—measuring impact on both on-property and in-destination spend.

Join Azira for an exclusive thought-leadership webinar that explores how high-quality, privacy-safe location intelligence can reshape the way you understand and engage travelers

Attend to learn how to:

• Visualize the Complete Visitor Journey: Go beyond website analytics to see the real-world path of your ideal visitor—from their home city to the attractions, dining districts, and hotels they choose.
• Win with Conquesting: Identify high-value visitor audiences your competitors are missing, both domestically and internationally.
• Measure True Marketing Impact: Move past online metrics to prove ROI, attribute incremental visitation, and demonstrate your marketing’s contribution to the wider visitor economy.
• Gain a Competitive Edge: Learn from global case studies that showcase how destinations and brands are turning location insights into their most actionable and measurable asset.

Presented by Azira as part of Destinations International's Technology & Digital Marketing Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

What’s shaping the meetings and events landscape right now? Join Cvent for an insightful webinar offering an exclusive look at the latest data and insights on how planners, venues, and destinations are adapting to evolving demand, attendee expectations, and market trends that will define 2026 and beyond. Using powerful data from Cvent’s hospitality platform, our experts will uncover what’s driving sourcing momentum, how group business is trending across key markets, and what these shifts mean for your strategy heading into 2026. You’ll take away:

• A clear understanding of the key market trends shaping today’s sourcing landscape
• Strategies for leveraging data to forecast and optimize your 2026 plan
• Market insights to deliver targeted, impactful planner messaging

Presented by Cvent as part of Destinations International's Success Measurements Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. 

This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue.

Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors.
 
The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents.
 
These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

How are destinations turning accessibility strategies into measurable impact? 

In this webinar, you’ll explore how destination organizations are bringing the Accessibility Playbook and its AI companion to life by creating real change across their communities and visitor experiences. Through real-world examples, you’ll see how destinations are: 

• Building accessible initiatives that meet travelers’ diverse needs and expectations.
• Curating relevant guidance to engage stakeholders, partners, and city leaders in accessibility goals
• Positioning themselves as trusted subject matter experts who champion accessible travel and community connection.

Whether you’re just beginning to dip your toe into accessibility or looking to elevate your efforts, this session will provide inspiration, best practices, and next-step guidance to help your destination move from playbook to practice, and make accessibility part of your destination’s DNA.

Presented by TravelAbility as part of Destinations International's Social Impact Webinar Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.