Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.

Presented by Destinations International and the Business Operations Professionals Task Force as part of DI's Community Alignment and Engagement Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

Presented by Nativo as part of Destinations International's Community Alignment and Engagement Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Unlock the potential of data to revolutionize your destination marketing strategies! Join us as we explore the exciting world of data and its applications in destination marketing, and delve into the power of web analytics in shaping effective destination marketing strategies. Attendees will learn how to leverage analytics and location-based data to gain insights into visitor patterns, popular attractions, and travel trends. We will discuss real-world examples of destinations that have used this data-based approach to enhance visitor experiences and optimize marketing efforts. Join us to gain practical tips on using analytics tools, setting measurable goals, and translating data insights into actionable marketing strategies.

Presented by Simpleview as part of Destinations International's Techonolgy & Digital Marketing Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Despite women holding only 29% of leadership roles in advertising globally, their influence is profoundly reshaping the industry. During this dynamic webinar, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Our accomplished presenters will also share compelling destination case studies that illustrate the importance of representation and showcasing diverse voices in your promotional efforts.

Presented by Sparkloft Media as part of Destinations International's Social Inclusion Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties. 

This session is ideal for Marketing & Communications, Public Relations, International Tourism, Administration, and Information Technology staff and executives at destination organizations.

What you will takeaway from participating in this session: 

• Basics of Generative AI: Learn what generative AI is and how it differs from other technologies. 
• Best Practices for Content Distribution: Discover strategies for leveraging generative AI in content creation and distribution while maintaining ethical standards. 
• Generative AI Tools: Learn about various generative AI tools that can be applied in your organization for different purposes such as marketing, visitor inquiries, and content creation.

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will continue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance amidst a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.

Presented by MMGY Global and Red Clover Advisors as part of Destinations International's Techonolgy & Digital Marketing Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their iDSS platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within iDSS or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Tempest Teams for an open discussion and to get all your questions answered about the integration process.

Presented by Tempest as part of Destinations International's Advocacy Tools Series for 2024. 

Event Impact Calculator (EIC) subscribers have the option to connect directly to the calculator from within their Simpleview platform to manage the sales, services and reporting process of their event calculations. Whether you are currently taking advantage of this option within Simpleview or interested in learning more, this session will review how it connects in your CRM, what you can map, tag or customize and how to create custom reports; in addition, what the steps are to implement the integration. Join the DI and Simpleview Teams for an open discussion and to get all your questions answered about the integration process.

Presented by Simpleview as part of Destinations International Advocacy Tools Series for 2024.

Join us for an insightful discussion on the rising importance of destination stewardship across the globe. We will explore how responsible management of tourism destinations can preserve natural and cultural heritage while fostering economic development. Our expert panel will delve into key topics such as environmental impacts, protection of local cultures, community engagement, multi-stakeholder collaboration, visitor sentiments, and regulatory frameworks. The panel will highlight best practices and innovative approaches to destination stewardship and provide you with tips on how to balance growth with conservation and community well-being.

Preseneted by MMGY Global as part of Destinations International's Global Series and Destination Stewardship Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

The Event Impact Calculator (EIC) is easy to use, intuitive and requires a minimum number of inputs to receive a two-page output report. Subscribers of the tool appreciate the detailed report, its standard style, and the ability to choose which parts of the report to share with their various constituents. Therefore, interpreting the report and understanding the “inputs” that create the various outputs is crucial to delivering and communicating event impacts to your community. Join us for this interactive webinar as we review the EIC Output Report and how to interpret the impact numbers.

Presented by Destinations International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.