In the Age of AI, Your Website Matters More Than Ever

As AI transforms how travelers discover destinations, some are starting to ask a dangerous question: Do destination websites still matter? Yes, more than ever. Because while AI may increasingly become the interface, your website is still the source. It is the content engine, credibility layer, and conversion path behind the visitor journey.

In this webinar, Tourism Economics will show why destination websites remain one of the most important owned assets in modern tourism marketing, and how their value can now be measured with greater confidence. Featuring Visit Virginia’s Blue Ridge as a case study, we’ll explore how the Website Impact Calculator (WIC) helps destinations connect website engagement to influenced visitation and economic impact, moving beyond traditional web metrics to answer the question boards and stakeholders actually care about: Did it drive travel?
If your organization is investing in website content, SEO, campaign landing pages, or digital experience, and struggling to prove what it’s really worth, this session will give you a new way to think about your website’s role in the marketing ecosystem.

Presented by Tourism Economics. 

This webinar is approved for 1 CDME CE credit.