Navigating America 250: A Roadmap for Destination Engagement

As the 250th anniversary of the United States approaches, destinations are navigating a growing number of national initiatives — including America250, Freedom250, the Great American Road Trip, and others — and determining where and how to engage.

Through their work on the Great American Road Trip, Tori Barnes and DeLisa Selwitz have developed a practical view of how these initiatives intersect, where their roles differ, and how destinations can align their existing marketing and storytelling efforts to amplify visibility nationally. This session will provide a clear overview of the landscape and explore how destinations can leverage the work they are already doing, or easily plug into broader national storytelling efforts, to expand reach and showcase the communities that make up the fabric of the Great American Road Trip.

This webinar is approved for 1 CDME CE Credit.