The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.

Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.

Presented by Carvertise as part of Destinations International's Technology & Digital Marketing Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Incentive travel represents $112 billion in spending, roughly 8% of the global business events industry. Investment per participant also far exceeds other business events at an average $5,000 per participant. So how can destinations attract and win more of this valuable business? During this informative webinar, we will share the latest findings and major takeaways from the Incentive Travel Index, the annual study from SITE and the Incentive Research Foundation. Join us and discover the key trends and priorities of today’s incentive program clients and unlock the potential of incentive travel for your destination!

Presented by the Society for Incentive Travel Excellence (SITE) as part of DI's Business Events Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. 

Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC.

Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!  

Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.

Presented by Paradise | A Partner for Good as part of Destinations International's  Destination Stewardship Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

Presented by Longwoods International and Clarity of Place as part of Destinations International's Community Alignment and Engagement Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Is creating a foundation the right move for your non-profit organization? This thought-provoking discussion will explore the advantages and disadvantages of establishing a foundation as part of your fundraising strategy. Our esteemed panelists will delve into the benefits and drawbacks of forming a foundation, including the potential advantages of building long-term funding streams, attracting high-net-worth donors, and fostering deeper engagement with supporters, while considering the complexities of managing a separate entity, potential tax implications, and the ongoing administrative burden. 

We'll also share a framework for evaluating if a foundation aligns with your organization's goals, current fundraising capacity, long-term financial objectives, and availability of resources to manage a foundation effectively. Don't miss this opportunity to learn about different governance structures, fundraising strategies, and effective grantmaking practices to optimize impact and establish a successful foundation!

This session is ideal for:

• Non-profit leadership teams (CEO/CFO/COO) considering the establishment of a foundation.
• Business Development/Partnership/Fundraising leaders seeking to diversify their fundraising strategies and ensure long-term financial stability.
• Anyone interested in understanding the complexities and benefits of foundations within the non-profit sector.

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

The Event Impact Calculator (EIC) is a staple and best practice in the day-to-day operations of nearly 370 destination organizations. During this webinar, we will review the common threads, frequently-asked questions, and best practices among subscribers when using the tool, including:

• Setting event dates
• Capturing the percentage of overnight, day, and local attendees
• Making model adjustments to account for more organizer spending
• Interpreting impacts
• Finding hosting costs in your results
• Adjusting results if run in the past or future

Join us as we dive into these topics and more. Come prepared to learn, ask questions and increase your knowledge of and proficiency in the calculator!

Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp integration strategies for destination organizations! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar challenges, in a collaborative roundtable format. 

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Destinations across the globe are facing unprecedented challenges with over-tourism, environmental degradation, cultural erosion, and strained relationships with local communities. Join us for an interactive webinar exploring stewardship as the future of destination management. We’ll delve into how this once ethereal concept can become a powerful catalyst for addressing urgent challenges and driving meaningful change, all while promoting long-term sustainability and well-being for destinations. Kristin Dunne, Director of Destination Wayfinder, and Jeremy Sampson, CEO of the Travel Foundation, will discuss this industry-led solution designed for destination leaders navigating the complexity of today's challenges. Grounded in global best practices and collaboration, the Wayfinder helps destination organizations transition to community-centric organizations, balancing economic, social, cultural, and environmental factors to create thriving, harmonious destinations.

Presented by Miles Partnership and The Travel Foundation as part of Destinations International's Global Series and Destination Stewardship Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.