Your DMO is a Community Catalyst: Drive it Home

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Includes a Live Web Event on 03/26/2026 at 11:00 AM (EDT)

We know that DMOs benefit entire communities—not just the tourism sector—but the Destination Promotion: A Catalyst for Community Vitality report crystallizes the evidence: destination promotion delivers significant, widespread benefits, boosting community wellbeing through strategic investments.

Drawing on case studies from 10 North American destinations, join Tourism Economics as we offer proof for how destination promotion supports economics development, enhances quality of life, and attracts and retains local talent. Plus, learn how to apply these key advocacy pillars to your own destination.

This Webinar is approved for 1 CDME CE Credit.

Adam Sacks

President

Tourism Economics

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.

For more than 25 years, Adam has worked with destinations, industry associations and companies around the world in the areas of policy analysis, market assessments, and economic impact. His work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers and investors.

Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

Adam is a frequent presenter at conferences (where he occasionally plays the guitar) and is a member of the U.S.Department of Commerce, Travel & Tourism Advisory Board.