Turning Cultural Moments Into Destination Momentum: A Discover Puerto Rico Case Study

After generating strong engagement at the MarCom Summit, this highly requested session is now available to the broader Destinations International community as an in-depth webinar. Join the Discover Puerto Rico team for a behind-the-scenes look at how they transformed the global buzz surrounding Bad Bunny’s residency into measurable destination impact. In this data-driven presentation, you’ll explore how a single cultural moment was strategically leveraged to educate travelers, activate new and emerging markets, and drive demand across both leisure and meetings and events segments. 

The webinar is approved for 1 CDME CE credit.