If your destination is feeling the pressure, from visitor growth to community pushback to climate-related disruptions, this is your sign: it’s time for a shift. Stewardship can no longer be treated as a side project or a once-a-year campaign. It must become the central operating system of your destination organization. Embedded in your strategy, baked into your operations, and championed by every department.

In this session, we’ll explore how to make that transformation. You’ll learn how to integrate stewardship into your organization’s core functions: planning, marketing, funding, and measurement. We’ll cover how to establish baseline assessments, build cross-sector stewardship committees, and realign your performance metrics to reflect true community value.

You’ll also hear two case studies that show what this looks like in practice. 4VI has redefined its entire mandate around stewardship, moving from a traditional marketing organization to a values-driven social enterprise that puts community benefit first. Visit Durango built one of the first dedicated destination management and stewardship departments in the U.S., creating a model for how DMOs can lead with sustainability, community alignment, and long-term impact. Their stories will offer real-world insights, lessons learned, and practical next steps.

This session is for any tourism leader who is ready to stop bolting stewardship onto the side of their organization and start building it into the foundation.

In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC:

1. Grand Rapids TikTok Campaign: Discover how Grand Rapids utilized the WIC to measure the success of their TikTok campaign, showcasing not only increased engagement but also tangible boosts in tourism-related revenue.
2. Overland Park Margarita Wars: Learn how Overland Park leveraged the WIC to track the success of their unique Margarita Wars event, effectively illustrating the economic impact and community involvement generated through targeted digital marketing.
3. Grand Junction PR Strategy: Explore how Grand Junction employed the WIC to analyze the effectiveness of their public relations efforts, demonstrating how strategic outreach can drive visitor interest and enhance community perception.

By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration.

You’ll learn:

• How destinations are using new tools and partnerships to increase revenue
• Ways to add advertising that complements existing programs from Web to Signage
• Strategies to connect Membership Growth and Advertising dollars
• Creative approaches to open new partnerships with stakeholders

Presented by TrueOmni as part of Destinations International's Technology & Digital Marketing Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action. 

Presented by Zartico as part of DI's Technology & Digital Marketing Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics  they expect proof of a destination’s contribution to well-being and resilience.

This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will  explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data. 

Presented by Tourism Economics as part of DI's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business members optimally represent their business and your destination's community. 

Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

As destinations face declines in international arrivals, eroding consumer confidence, increased demands from community leaders, greater likelihood of natural and other disasters, and other dynamic distractions, the need to leverage community alignment tools becomes more pronounced. This webinar provides a series of destination examples that utilized community alignment to reposition the destination and prepare the organization, its destination partners, and its overall community to prioritize key needs and focus tourism direction.

Presented by Clarity of Place as part of Destinations International's Community Alignement & Engagement Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Join us for an insightful webinar discussion designed to provide a refresh to valuable resources offered to Destinations International members: the Compensation and Benefits Reporting Platform, the Destination Organization Performance Reporting Platform, and the Social Impact Assessment Tool. We will also provide details on the redesign of these platforms launching in 2026. Available at no cost to destination organization members in good standing, these tools are tailored to help you measure performance, foster progress, and drive meaningful impact within your organization. This session is ideal for leaders and team members looking to optimize organizational operations, track success metrics, and embed social impact in their strategies. 

As many of you have recently concluded your most recent fiscal year, now is the perfect time to explore how ongoing engagement with these tools helps your organization stay current, competitive, and aligned with industry best practices. 

Presented by Destinations International as part of DI's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.