From Browsers to Visitors: Identifying the Content and Campaigns That Convert

With over a decade of experience in digital media and attribution, Laura has established a reputation as a leader in the field. As Director of Attribution Solutions, she helps inform product strategy and roadmap development while leading teams focused on client success, account management, and the delivery of actionable insights. A strong advocate for data-driven decision-making, Laura is particularly adept at leveraging location and attribution data to enhance marketing solutions, ensuring campaigns are not only creative but also measurable and effective. She works closely with clients to transform complex data into meaningful business outcomes, helping organizations make smarter, more informed decisions. Passionate about driving results through technology and innovation, Laura continues to push the boundaries of attribution, helping clients navigate the ever-evolving landscape of digital media and advertising.