From Browsers to Visitors: Identifying the Content and Campaigns That Convert

See how leading destination organizations are using rich attribution data to pinpoint the website content and brand campaigns that actually drive real-world visitation—plus, how it comes to life in Symphony. We’ll unpack practical case studies from Visit Overland Park and Experience Scottsdale to show how these insights shape strategy, investment, and stakeholder storytelling. Plus, get a first look at new Symphony platform UX updates that make it even easier to explore and act on this intelligence. 

Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.