2025 World Tourism Lexicon Day

Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors.
 
The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents.
 
These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.