A Glimpse into the Future of Travel

Did you miss the 2026 Marketing & Communications Summit in Cleveland? One of the most talked-about sessions from the event is getting an encore—and now the broader destination community has a chance to experience it.

Join Destinations International for a special webinar featuring Wahn Yoon, Co-Founder of L'Institut Idée, who will present a deeper dive into the highly rated general session, “A Glimpse into the Future of Travel.” After receiving strong feedback from MarCom attendees, DI is bringing this conversation to a wider audience to explore what lies ahead for global travel and destination strategy.

In this engaging session, Yoon will share insights from a forward-looking futurism project that used L'Institut’s proprietary Structural Mapping Process (SMP) to uncover the emotional drivers shaping traveler decisions in the next decade. What will the next generation of travelers seek from destinations? What emotional benefits will influence where—and how—they choose to travel?

If you couldn’t join us in Cleveland—or if you want to revisit one of the summit’s most compelling conversations—this webinar offers the opportunity to experience the insights shaping the future of travel.