Release of the 2025 DNEXT Futures Study: Navigating the Future for Destination Organizations

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Recorded On: 07/29/2025

Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Presented by MMGY Nextfactor and supported by the Destinations International Foundation.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Cassandra McAuley

Managing Director, NextFactor

MMGY NextFactor

With over a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them. As Managing Director of MMGY NextFactor, Cassandra and her team work with destination organizations to build aligned, sustainable and prosperous communities through the transformative power of travel.

With a master's degree in organizational change and leadership, Cassandra possesses a deep understanding of the intricacies of driving positive change within organizations. She’s also earned a professional certificate in sustainable tourism destination management, demonstrating her commitment to fostering responsible tourism practices.

Cassandra’s dedication to our industry is further exemplified by her role as an instructor in the Certified Destination Management Executive (CDME) program, which prepares senior executives to advance their careers and helps industry leaders thrive in a constantly changing environment. Cassandra is actively involved in various boards and committees, contributing her insights and expertise to further the industry's goals and initiatives.

Before joining MMGY NextFactor, Cassandra served as the Vice President of Communications & Stakeholder Engagement with Tourism Calgary, where she played a key role in shaping the organization's strategic communication, engagement and destination planning efforts.

Cassandra's journey in the tourism industry is characterized by a commitment to excellence, a passion for sustainable practices, and a desire to create meaningful and lasting impacts on the communities she serves.