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Contains 1 Component(s) Includes a Live Web Event on 05/09/2024 at 1:00 PM (EDT)
Effective workforce development is vital to the present and future success of any destination. Join us for the next BizOps virtual roundtable session, which will feature a panel of three organizational development experts from the Fired Up! Culture team, to learn how destinations can successfully navigate career pathing and succession planning to lead their workforces forward. You will discover why these strategies are vital and go beyond simple title changes and promotions, plus take away practical tips on how to get started on developing and implementing these strategies to get the most out of your career pathing and succession planning initiatives. Bring your questions and workforce challenges to this session and prepare for the future today!
Effective workforce development is vital to the present and future success of any destination. Join us for the next BizOps virtual roundtable session, which will feature a panel of three organizational development experts from the Fired Up! Culture team, to learn how destinations can successfully navigate career pathing and succession planning to lead their workforces forward. You will discover why these strategies are vital and go beyond simple title changes and promotions, plus take away practical tips on how to get started on developing and implementing these strategies to get the most out of your career pathing and succession planning initiatives. Bring your questions and workforce challenges to this session and prepare for the future today!
Important Note: This opportunity is only available for Destinations International members.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Roslyn Smith (Moderator)
VP, Operations & Culture
Ottawa Tourism
Linda John
VP – Travel & Hospitality Practice
Fired Up! Culture
Chad Kearns
Vice President and Lead Practitioner
Fired Up! Culture
Meg Winchester
Senior Advisor
Fired Up! Culture
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Contains 1 Component(s) Includes a Live Web Event on 05/08/2024 at 1:00 PM (EDT)
Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.
Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.
Presented by Hunden Partners, MMGY NextFactor, and Civitas as part of Destinations International's Resilience, Stability and Growth Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Rob Hunden
President & CEO
Hunden Partners
For nearly 30 years, Rob has provided advisory, economic development, finance, and planning expertise for more than 1,000 project studies and processes, focusing on tourism-oriented placemaking plans, market and financial feasibility, economic impact analyses, and development advisory services. Rob brings seasoned expertise to guide DMOs and other clients to successful outcomes. Areas of specialty include sports facilities and entertainment districts, convention centers, hotels, attractions, major events and arts & entertainment facilities.
Distinguished by his synthesis of critical analytics with placemaking best practices, Rob has had a hand in the development of more than $20 billion of projects, including the Kansas City Power & Light District, Indy Eleven Park, T-Mobile District in San Juan, the Gateway District on KU’s campus, Dallas Convention Center district, and many others. Hunden’s guidance and expertise is not limited to completing studies; it's about shaping and executing destinations, such as the Fort Worth Stockyards, Milwaukee’s Deer District, the Chicago Riverwalk and Navy Pier.
Rob teaches college and professional development courses, sits on the advisory board for the Center for Real Estate Studies at Indiana University’s Kelley School of Business – where he recently received the Jeffrey D. Fisher Legacy Award; and authors articles on placemaking development, financing and execution strategies. Hunden is a Partner Level organization of Destinations International, and Rob is a member and speaker for more than a dozen industry associations.
Recognized for his commitment to authentic, sustainable and impactful development, Rob is a key figure in shaping the future of destination real estate and tourism.
Cassandra McAuley
Managing Director, NextFactor
MMGY NextFactor
With over a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them. As Managing Director of MMGY NextFactor, Cassandra and her team work with destination organizations to build aligned, sustainable and prosperous communities through the transformative power of travel.
With a master's degree in organizational change and leadership, Cassandra possesses a deep understanding of the intricacies of driving positive change within organizations. She’s also earned a professional certificate in sustainable tourism destination management, demonstrating her commitment to fostering responsible tourism practices.
Cassandra’s dedication to our industry is further exemplified by her role as an instructor in the Certified Destination Management Executive (CDME) program, which prepares senior executives to advance their careers and helps industry leaders thrive in a constantly changing environment. Cassandra is actively involved in various boards and committees, contributing her insights and expertise to further the industry's goals and initiatives.
Before joining MMGY NextFactor, Cassandra served as the Vice President of Communications & Stakeholder Engagement with Tourism Calgary, where she played a key role in shaping the organization's strategic communication, engagement and destination planning efforts.
Cassandra's journey in the tourism industry is characterized by a commitment to excellence, a passion for sustainable practices, and a desire to create meaningful and lasting impacts on the communities she serves.
John Lambeth
Founder & CEO
Civitas
John Lambeth, Civitas’ Founder & CEO, specializes in developing and advocating for unique tourism and travel promotion funding strategies. He and his team deliver unequaled knowledge, depth, and experience globally to destinations and communities that seek sustainable funding solutions to fuel their futures.
He is the leading national expert in tourism district creation. He also drafts statewide enabling legislation, builds support among tourism businesses and electeds, and provides non-profit assistance. He and his firm have been recognized as a national leader in developing and implementing revolutionary financing mechanisms for destinations, including those looking to build or upgrade their local sports facilities.
Mr. Lambeth and his team are frequent speakers on advocacy and funding who have presented at conferences around the world, including those hosted by Destinations International, CalTravel, US Travel, ISHA, and Sports ETA.
He is the former Clerk to the Chief Justice of the California Supreme Court, the former Chair of the Board for Destinations International Foundation, a current member of the Board of the U.S. Travel Association, and a former Chair of the CalTravel Board of Directors.
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Contains 1 Component(s) Includes a Live Web Event on 05/02/2024 at 11:00 AM (EDT)
Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will contnue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance admist a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.
Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will contnue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance admist a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.
Presented by MMGY Global and Red Clover Advisors as part of Destinations International's Techonolgy & Digital Marketing Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
TJ Walz
VP, Data Strategy & Performance Analytics
MMGY Global
TJ brings nearly 10 years of expertise to his role as VP of Data Strategy and Performance Analytics. He leads MMGY's Data Strategy and Analytics teams who are responsible for client performance reporting, measurement implementation, data storage and activation, market and audience analysis, and developing performance measurement strategies to align with client objectives and KPIs. TJ has worked across a variety of clients including Visit Myrtle Beach and Fort Myers – Islands, Beaches and Neighborhoods
Jodi Daniels
Founder and CEO
Red Clover Advisors
Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy, that simplifies data privacy compliance, helps companies build trust with customers, and serves as the outsourced privacy officer for organizations. Jodi is a national keynote speaker, co-host of the top ranked She Said Privacy / He Said Security Podcast, co-author of Wall Street Journal & USA Today best selling book Data Reimagined: Building Trust One Byte at a Time.
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Contains 1 Component(s) Includes a Live Web Event on 05/01/2024 at 1:00 PM (EDT)
CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp strategies! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar cannabis challenges in a collaborative roundtable format. Important Note: This opportunity is only available for Destinations International members.
CALLING ALL DESTINATIONS WITH LEGAL CANNABIS: Join your peers for this exclusive opportunity to connect on cannabis and hemp strategies! This is your opportunity to ask your burning questions, share best practices, discuss what’s working well (and not so well) for your destination, and network with peers who have faced similar cannabis challenges in a collaborative roundtable format.
Important Note: This opportunity is only available for Destinations International members.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Brian Applegarth (Moderator)
Founder
Cannabis Travel Association International
Peter Gamez
President & CEO
Visit Oakland
Andreas Weissenborn
Vice President of Research & Advocacy
Destinations International
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Contains 2 Component(s) Recorded On: 04/24/2024
Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.
Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.
Presented by Tempest as part of Destinations International's Techonolgy & Digital Marketing Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Sarah Bellamy
Content Marketing Manager
Tempest
Content Marketing Manager Sarah Bellamy specializes in researching, writing and optimizing content on websites, blogs and email campaigns for destination marketing organizations across North America. She joined Tempest in 2021 with a background in marketing and communications and is certified in Google Ads Search, Display and Video. During her tenure at Tempest, she has streamlined editorial processes and translated communities’ distinct hometown attributes into engaging stories that inform and inspire countless travelers via destination websites and email campaigns.
Sarah grew up in Virginia Beach, Virginia, and graduated from Virginia Commonwealth University with a degree in history and mass communications. She lives with two cats in the Port Richmond neighborhood of Philadelphia. Sarah loves to read, hike, go to museums and explore the city. She is currently learning to skateboard and play the ukulele, but not at the same time. She enjoys cheering on the Tempest band from a comfortable seat in the audience
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Contains 2 Component(s) Recorded On: 04/18/2024
In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.
In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Vimal Vyas, CDME
Vice President of Data, Security and Digital Innovation
Visit Raleigh
Kim Young
VP of Information Systems
Experience Grand Rapids
Altaz Valani
Principal Advisory Director
Info-Tech Research Group
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Contains 1 Component(s) Recorded On: 04/17/2024
Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.
Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.
Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Zeek Coleman
Vice President, Americas
Tourism Economics
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Contains 2 Component(s) Recorded On: 03/20/2024
Are you unfamiliar with certain Event Types in the Event Impact Calculator (EIC)? The EIC is comprised on 17 distinct Event Types spread across four modules: Meetings, Sports, Festivals, and Local Events. While most are familiar with the broad categories, differences and overlap between Event Types, such as Testing/Education Local Events, Film and Award Festivals, Adult Amateur Sports, and Business Meetings can be subtle. This webinar will provide tips on how to match similar events to one of the 17 Event Types in the EIC. Join us for this informative webinar to: • Gain a deeper understanding of all 17 Event Types: Explore their unique characteristics, behavioral patterns, and similarities. • Navigate the EIC with confidence: Learn how to effectively use different Event Types for accurate impact analysis. • Unlock the potential for interchangeable use: Discover scenarios where specific Event Types can be strategically substituted. Don't miss this opportunity to become an EIC expert!
Are you unfamiliar with certain Event Types in the Event Impact Calculator (EIC)?
The EIC is comprised on 17 distinct Event Types spread across four modules: Meetings, Sports, Festivals, and Local Events. While most are familiar with the broad categories, differences and overlap between Event Types, such as Testing/Education Local Events, Film and Award Festivals, Adult Amateur Sports, and Business Meetings can be subtle. This webinar will provide tips on how to match similar events to one of the 17 Event Types in the EIC.
Join us for this informative webinar to:
• Gain a deeper understanding of all 17 Event Types: Explore their unique characteristics, behavioral patterns, and similarities.
• Navigate the EIC with confidence: Learn how to effectively use different Event Types for accurate impact analysis.
• Unlock the potential for interchangeable use: Discover scenarios where specific Event Types can be strategically substituted.Don't miss this opportunity to become an EIC expert!
Presented by Destinations International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Chris Pike
Director of Impact Studies
Tourism Economics
Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.
Elaine Rosquist, CMP
Senior Director of Product Engagement
Destinations International
Emily Iris
Market Research & Analytics Manager
Visit Pittsburgh
Tom White
Vice President of Leisure & Convention Sales
Visit Mobile
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Contains 2 Component(s) Recorded On: 03/13/2024
In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.
In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.
Presented by Simpleview as part of Destinations International's Global Series and Technology & Digital Marketing Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Greg Evans
Chief Revenue Officer
Simpleview
Omar van Beek
Business Intelligence Marketeer
Toerisme Veluwe Arnhem Nijmegen
Denise ten Broeke
Online and Data Marketeer
Toerisme Veluwe Arnhem Nijmegen
Steven Totten
Director of Marketing
Visit Phoenix
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Contains 3 Component(s) Recorded On: 03/06/2024
In today’s rapidly evolving landscape, organizations are recognizing the need to create genuine human connections and to foster places and spaces that welcome people of all backgrounds and abilities. Join Destinations International's Chief Inclusion Officer, Sophia Hyder Hock, as she explains the reason for this shift, discusses why the 13 topics of DI's social inclusion framework are critical to community vitality and economic growth, and reveals how to incorporate this framework into your strategic initiatives.
In today’s rapidly evolving landscape, organizations are recognizing the need to create genuine human connections and to foster places and spaces that welcome people of all backgrounds and abilities. Join Destinations International's Chief Inclusion Officer, Sophia Hyder Hock, as she explains the reason for this shift, discusses why the 13 topics of DI's social inclusion framework are critical to community vitality and economic growth, and reveals how to incorporate this framework into your strategic initiatives.
Presented by Destinations International as part of DI's Social Inclusion Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Sophia Hyder Hock
Chief Diversity Officer
Destinations International
Andreas Weissenborn
Vice President of Research & Advocacy
Destinations International
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