Contracting an event can be a stressful and time-consuming process for both the event strategist and host destination, and the last thing anyone wants is for unforeseen circumstances to force a cancellation. Cancellations can happen for a variety of reasons, from natural disasters and inclement weather to unexpected societal events or shifts in political climate, all of which can result in significant financial losses for both parties.

In this webinar, the experts from Anderson Benson will discuss why event cancellation insurance is critical for a destination and how it can help protect you from these losses. Our experts will take a deep dive into the key features of the risk management policy options available only to Destinations International members and provide specific guidance on when and how to use this asset in the event contracting process. Join us to learn about and understand the importance of event cancellation insurance and take advantage of this exclusive and invaluable program today!

While there used to be a "one size fits most" number to determine the impact of events to our destinations, that number often did not fit the unique and specific characteristics of events due to differences in size, time, location, and a variety of other factors.

Enter the Event Impact Calculator (EIC) - a more sustainable, flexible, and credible way to report on the impact of events. Since it’s launch over ten years ago, the calculator has released four unique modules and supports over 325 subscribers across 12 different countries.

Non-economists that use the EIC can face some tough questions from their stakeholders about the calculator’s outputs. It is therefore critical for subscribers to understand how to succinctly and effectively report on their impact numbers.

In this session we will explain the data and theory behind the calculator and how and why each model is unique to each subscriber. In addition, we will discuss the potential of new technologies and data to be added to the calculations.

Come with your questions and be ready to better understand what drives the calculator outputs, what “other” taxes are, and how often the data is refreshed. You will leave the webinar equipped with some simple economic language to help you report those numbers back to your stakeholders.

Presented by Destinations International and Tourism Economics

A new channel of advertising is being embraced by destination organizations with real results for leisure and business visitation. Stay up to date on this latest trend by learning about how others in the industry like Visit Lake Charles are finding success. With a total advertising spend of 150k in the Austin market, Visit Lake Charles strategically allocated 30k to Carvertise along with other great media partners and saw a 65% year-over-year increase in web traffic and an 8.5% increase in visitation from the market!

In this webinar, you will hear about the latest data and research on the effectiveness of car wrap advertising Join us and learn how to use SWARMS to reach massive audiences and increase conversions and clickthrough rates with your target travel audience.

Presented by Carvertise.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

In today's highly competitive tourism landscape, destination organizations are constantly seeking ways to prove their value and optimize their efforts. This webinar will provide valuable insights into using marketing attribution and sales analytics to strengthen your advocacy efforts and maximize your organization's impact.

In this 60-minute webinar, industry experts will discuss the following key topics:

1. The Power of Marketing Attribution: Learn how to leverage marketing attribution data to track the effectiveness of your campaigns and allocate resources more efficiently. We'll discuss different attribution options and best practices for use of each.
2. Sales Analytics for Data-Driven Decision Making: Discover how to utilize sales analytics to identify trends, uncover opportunities, and inform your convention sales strategy. We'll cover important metrics and KPIs, as well as how to derive actionable insights from your data.
3. Boosting Advocacy Efforts with Data: Find out how to use marketing attribution and sales analytics to support your advocacy efforts, from engaging with local stakeholders to securing funding for your organization. Hear practical tips from successful destination organization leaders, for translating data into persuasive narratives.
4. Building a Data-Driven Culture: Learn how to foster a culture of data-driven decision making within your organization, ensuring that your team is equipped to navigate an increasingly complex landscape.

By the end of this webinar, you will have a deeper understanding of marketing attribution and sales analytics in advocacy efforts, as well as practical strategies for implementing these insights in your organizations. Don't miss this opportunity to unlock the full potential of your marketing efforts and strengthen your position as an industry leader. 

Presented by Tourism Economics.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Please join the Destinations International team as we share some exciting updates, new initiatives and resources for our members, and more that is in store for this summer!

The Fourth Module of the Event Impact Calculator (EIC), the Local and Public Events Module (LPE), was launched in 2019 to complete the Event Impact Analysis Circle. Since then, many Destination Organizations and their partner Convention Centers/Venues use this Module to tell the entire story of Event Impact in their destination. Join us for a thorough review of the Module and to learn how Explore Edmonton and the Edmonton Convention Center use the LPE Module as a collaborative tool. 

We talk a lot about Community Engagement and Alignment, but just how do destination organizations start the process and then nurture those community relations? Author and consultant Bill Geist will share his thoughts on the difference between Alignment and Engagement and how one can begin at either end of the spectrum between the two concepts… and, of course, include lots of time for discussion.

Presented by DMOproz

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

European destination organisations join Jane Cunningham and Andreas Weissenborn from Destinations International, and Dave Goodger from Oxford Economics, as they discuss how destination organizations are developing new KPIs for measuring success and why measuring economic impact of meetings and events is a crucial part of these new KPIs. Now in its 10th year, Destinations International’s Event Impact Calculator equips convention bureaus with rapid, accurate, and credible reports on the economic value of events in their destinations. Learn how you can use the tool not only to demonstrate the value of business events, but also to strengthen relationships with stakeholders.

During this session, you will learn:
- How destination organisations are rapidly moving beyond heads in beds models of measuring success
- Why measuring visitor value is more important than ever
- What the Event Impact Calculator is
- How destination organizations make event impact part of their KPI mix
- How destination organizations use these KPIs to build stronger relationships with stakeholders

Anderson Benson has partnered with Destinations International for event cancellation insurance and risk management policy options to protect destination organizations of all sizes. This program has been specifically designed to protect against expenses and profits in the event of a cancellation during unsettling times. The webinar will provide an in-depth explanation of the coverage and how it works, including how to utilize this resource in your sales and marketing process. Join us to learn more about this new risk management resource exclusive to Destinations International members.

Presented by Anderson Benson

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

The Canadian Event Impact Calculator (EIC) launched over five years ago and we now have nearly 25 Canadian Destinations using the tool. With continued growth on the horizon, this is a great opportunity to invite our Canadian members to a special webinar to hear updates on the Canadian EIC Model and to engage with the Destinations International and Tourism Economics teams that support our subscribers. Join us in this unique opportunity for our Canadian EIC clients and bring your questions, thoughts and ideas for lively discussion, engagement, and learning.

Presented by Tourism Economics.