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Contains 1 Component(s) Includes a Live Web Event on 01/16/2025 at 10:00 AM (EST)
Welcome, European Members! We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality. This roundtable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025. This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!
Welcome, European Members!
We are thrilled to welcome you to Destinations International, a global community of destination organizations. Our mission is to empower our members so their communities thrive. Through the power of travel, we strive to drive economic, social, and environmental impact, foster job creation, attract investments, and enhance community vitality.
This rondntable is designed to introduce you to the key benefits of European membership, familiarize you with our team and departments and provide an overview of activities in 2025.
Who Should Attend: This session is ideal for anyone in your organization who would like an overview of Destinations International or is new to our community. We look forward to seeing you there!
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Contains 1 Component(s) Includes a Live Web Event on 12/11/2024 at 1:00 PM (EST)
Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!
Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover:
• Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences.
• Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces.
• Event Readiness: Prepare your destination to capitalize on large-scale events.
• Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth.Join us and and learn how to create experiences that benefit both visitors and residents in your destination!
Presented by TrueOmni as part of Destinations International's Community Alignment & Engagement Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
John Picou
Director of Business Intelligence
Visit Anaheim
John Golke
Board Member
TrueOmni
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Contains 1 Component(s) Includes a Live Web Event on 12/05/2024 at 1:00 PM (EST)
Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.
Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.
Presented by Amadeus Hospitality as part of Destinations International's Success Measurements for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Maria Sheetz
Senior Director of Media Solutions
Amadeus Hospitality
Maria Sheetz is the Senior Director of Media Solutions at Amadeus Hospitality. She works to support DMOs and state tourism offices in the United States and Canada with Amadeus' offerings including research data and media solutions to drive growth to the destination through digital marketing. Prior to Amadeus, she worked as a Senior Director, Partner Development at Brand USA. In that capacity Maria managed the relationships with tourism boards, DMOs, hotels and attractions to deliver international marketing programs helping drive inbound international travel to many US destinations. Earlier in her career, Maria held previous leadership roles in marketing, sales and strategic partnerships at Choice Hotels International.
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Contains 2 Component(s) Recorded On: 11/20/2024
Destinations International strives to make our members and their destinations successful. We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel. We are pleased to offer this webinar during membership spirit week to help our members rediscover key membership benefits and give both new and existing members the chance to explore resources that will enhance their membership with Destinations International.
Destinations International strives to make our members and their destinations successful. We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel. We are pleased to offer this webinar during membership spirit week to help our members rediscover key membership benefits and give both new and existing members the chance to explore resources that will enhance their membership with Destinations International.
Julie Holmen
Vice President, Membership Engagement
Destinations International
Amelia Lincoln
Membership Manager
Destinations International
Peyton Glover
Membership Engagement Coordinator
Destinations International
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Contains 2 Component(s) Recorded On: 11/20/2024
The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.
The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.
Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Tariq Khan
Economist
Tourism Economics
Don Dukemineer
Director of Sports Development
Decatur Morgan County Tourism
Brant Donlon, STS
Sports Business Development
Chattanooga Sports
Elaine Rosquist, CMP (Moderator)
Senior Director of Product Engagement
Destinations International
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Contains 1 Component(s) Recorded On: 11/14/2024
Unlock the true potential of sponsorships for your destination organization! During this BizOps Virtual Roundtable, experts will share strategies to transform sponsorship programs into powerful tools for expanding your organization’s reach and impact. Our expert panelists will cover: Expanding Sponsorship Options: Go beyond traditional cash sponsorships with in-kind donations, colunteer support, co-branding initiatives, and cause-marketing campaigns. Building Brand Awareness: Use sponsor networks to elevate brand awareness, amplify your message, and grow your audience. Finding Ideal Sponsors: Research and target businesses that align with your mission and audience, and develop a prospect list to approach potetial sponsors with confidence. Negotiation Tactics: Craft mutually beneficial sponsorship agreements, communicate your value effectively, and structure sponsorship packages to secure the resources your organization needs. This session is ideal for leaders in business development, finance, marketing and communications, and anyone eager to optimize resources and build strategic partnerships for their destination organization. Join us to learn how to attract the right sponsors, develop innovative and lasting partnerships, and drive greater, sustainable impact!
Unlock the true potential of sponsorships for your destination organization! During this BizOps Virtual Roundtable, experts will share strategies to transform sponsorship programs into powerful tools for expanding your organization’s reach and impact. Our expert panelists will cover:
- Expanding Sponsorship Options: Go beyond traditional cash sponsorships with in-kind donations, colunteer support, co-branding initiatives, and cause-marketing campaigns.
- Building Brand Awareness: Use sponsor networks to elevate brand awareness, amplify your message, and grow your audience.
- Finding Ideal Sponsors: Research and target businesses that align with your mission and audience, and develop a prospect list to approach potetial sponsors with confidence.
- Negotiation Tactics: Craft mutually beneficial sponsorship agreements, communicate your value effectively, and structure sponsorship packages to secure the resources your organization needs.
This session is ideal for leaders in business development, finance, marketing and communications, and anyone eager to optimize resources and build strategic partnerships for their destination organization. Join us to learn how to attract the right sponsors, develop innovative and lasting partnerships, and drive greater, sustainable impact!
Important Note: This opportunity is only available for Destinations International members.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Claire Carlin
SVP Partnerships & Alliances
Destination DC
Kimberly Bach
Senior Director of Partnership
Destinations International
Barbara Karasek
CEO
Paradise Advertising & Marketing
Charlotte Dunworth (Moderator)
Deputy Director of Finance & Compliance
Destin-Fort Walton Beach, Florida
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Contains 2 Component(s) Recorded On: 11/13/2024
Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.
Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.
Presented by Carvertise as part of Destinations International's Technology & Digital Marketing Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Tom Perlozzo
Director of Tourism and Business Development
Town of Ocean City
Sydney Patterson
Marketing Manager
Visit Fort Worth
Siri Emereje
Marketing Manager
Discover DeKalb
Daione Sanders (Moderator)
Tourism Sales Manager
Carvertise
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Contains 2 Component(s) Recorded On: 10/30/2024
Incentive travel represents $112 billion in spending, roughly 8% of the global business events industry. Investment per participant also far exceeds other business events at an average $5,000 per participant. So how can destinations attract and win more of this valuable business? During this informative webinar, we will share the latest findings and major takeaways from the Incentive Travel Index, the annual study from SITE and the Incentive Research Foundation. Join us and discover the key trends and priorities of today’s incentive program clients and unlock the potential of incentive travel for your destination!
Incentive travel represents $112 billion in spending, roughly 8% of the global business events industry. Investment per participant also far exceeds other business events at an average $5,000 per participant. So how can destinations attract and win more of this valuable business? During this informative webinar, we will share the latest findings and major takeaways from the Incentive Travel Index, the annual study from SITE and the Incentive Research Foundation. Join us and discover the key trends and priorities of today’s incentive program clients and unlock the potential of incentive travel for your destination!
Presented by the Society for Incentive Travel Excellence (SITE) as part of DI's Business Events Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Annette Gregg
CEO
Society for Incentive Travel Excellence (SITE)
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Contains 1 Component(s) Recorded On: 10/29/2024
Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!
Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community.
Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC.
Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!
Presented by Tourism Economics as part of DI's Advocacy Tools Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Adam Sacks
President
Tourism Economics
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.
For more than 25 years, Adam has worked with destinations, industry associations and companies around the world in the areas of policy analysis, market assessments, and economic impact. His work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers and investors.
Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times. He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
Adam is a frequent presenter at conferences (where he occasionally plays the guitar) and is a member of the U.S.Department of Commerce, Travel & Tourism Advisory Board.
Zeek Coleman
Vice President, Americas
Tourism Economics
Laura Speicher
Senior Solutions Engineer, Attribution
Tourism Economics
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Contains 2 Component(s) Recorded On: 10/09/2024
Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.
Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.
Presented by Paradise | A Partner for Good as part of Destinations International's Destination Stewardship Series for 2024.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.
Barbara Karasek (Moderator)
CEO
Paradise Advertising & Marketing
Rudy Webb
President
Paradise Advertising & Marketing
Rodney Payne
CEO
Destination Think
Marjan Nauwelaert
Sustainability Manager
Visit Flanders
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