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  • The Next Generation of Visitor Intelligence for Place-Based Organizations: It’s Here
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 09/30/2025 at 11:00 AM (EDT)

    This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action.

    This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action. 

    Presented by Zartico as part of DI's Technology & Digital Marketing Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Laura White

    Chief Brand and Strategy Officer

    Charlotte Regional Visitors Authority

    As Chief Brand & Strategy Officer at the CRVA, Laura White leads strategic branding and marketing initiatives that elevate destinationperception and drive visitor demand. Her work also strengthens the visibilityand financial performance of CRVA-managed venues, directly supporting overalloperating revenue impact.

    Responsibilities encompass strengthening the perception ofCRVA’s portfolio of brands that drive leisure tourism, attract economicimpact-inducing meetings, conventions and events and position venues such asthe Charlotte Convention Center, BOplex and NASCAR Hall of Fame for sustainedoperational success.

    White has played a pivotal role in promoting Charlotte and CRVAvenues through impact-focused leadership and data-driven marketing. She hasworked to amplify premier events such as the NBA All-Star Game and thePresidents Cup, advanced the city’s culinary identity through targeted brandactivations, and crafted integrated venue marketing strategies that havedelivered substantial revenue growth and visibility.

    In addition to her brand leadership responsibilities, Whiteguides the CRVA’s strategic planning function and the organization’s StrategyTeam. This work encompasses establishing CRVA-wide, cross-functionalpriorities, aligning goal-setting and directives to advance those priorities,and ensuring performance aligns with both near-term goals and long-rangevision.

    White brings nearly two decades of leadership to the CRVA,having previously served as Director of Communications and Director of BrandMarketing. A passionate advocate for Charlotte’s dynamic growth and the city’sculinary and cultural landscape, she is a dedicated volunteer for LeadershipCharlotte as a Class 37 alumna and currently serves on the board of the Marketat 7th Street.

    Shelley Hall

    Vice President of Marketing

    Visit Austin

    With over a decade of advertising agency experience leadingaccounts spanning tourism, beverage, CPG, tech, energy, entertainment, healthand retail, Shelley brings a well-rounded marketing background to Visit Austin.Her tireless commitment to finding creative solutions is unparalleled. Prior tojoining Visit Austin in 2023, she led the agency team at THIRD EAR across avariety of initiatives promoting Austin as a premier leisure and meetingsdestination, starting in 2015 when the agency was known as LatinWorks.  

    From rebranding the organization to a more modern,consumer-friendly name, to branding one of the most important events for thecity’s meeting industry, PCMA, she has held and maintained the highest standardof work for Visit Austin to drive year-over-year increases in visitor volumeand direct travel spending throughout her tenure. In addition to Visit Austin,brands she's led include Bravo, Tillamook Cheese, Nike, Google, the AmericanHeart Association, Heineken USA and New Mexico Tourism.

    In Shelley’s role as Vice President of Marketing,  she worksto maintain Visit Austin’s position as a leader in destination marketing bybreaking out of category norms and developing integrated marketing campaignsfor domestic and international markets. She is a graduate of The University ofTexas with a Bachelors and Masters in Advertising.

    Katie Cook

    VP of Client Success

    Zartico

    Katie Cook is the Vice President of Client Success at Zartico where she leads the client service team and works with many of the enterprise level accounts.

    With nearly 25 years in the tourism industry, Katie has extensive experience in destination marketing, especially in the areas of strategy, integrated campaigns, social media, digital marketing, attribution and analytics. 

    Prior to joining Zartico, Katie was a Digital Strategist at Simpleview where she advised destination marketing organizations' clients of all sizes on their digital marketing as well as built and managed integrated campaigns. Prior to Simpleview, Katie Cook was on the marketing team at Visit Austin for more than 18 years. 

    Katie holds a BA in Mass Communications - Public Relations from Texas State University and is currently pursuing her MBA from Texas State University. She currently serves on the Executive Committee of the Texas Travel Alliance Board of Directors.

  • Social Impact Virtual Roundtable Series: Building Bridges - From Funding Risk to Social Value
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 09/23/2025 at 12:45 PM (EDT)

    Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics they expect proof of a destination’s contribution to well-being and resilience. This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

    Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics  they expect proof of a destination’s contribution to well-being and resilience.

    This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.

    Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

    Dana Middleton

    Director, Impact & Culture

    MMGY Global

    Ava Wells (Moderator)

    Social Impact Manager

    Destinations International

  • Piloting US International Inbound Turbulence with Symphony
    Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 09/17/2025 at 1:00 PM (EDT)

    Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data.

    Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will  explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data. 

    Presented by Tourism Economics as part of DI's Advocacy Tools Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Patrick Smyton

    Senior Manager, Analytics

    Tourism Economics

    Elizabeth Shanaman

    Senior Manager, Innovation & Customer Value

    Tourism Economics

  • Google DMO Pilot Program Presents: How To Represent Your Destination in AI-Powered Search Experiences
    Product not yet rated Contains 2 Component(s) Recorded On: 09/10/2025

    The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business​ members optimally represent their business and your destination's community.

    The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business members optimally represent their business and your destination's community. 

    Presented by Google as part of Destinations International's Technology & Digital Marketing Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Elise Hickel

    Partnerships Lead, Travel + Local Search

    Google

    Farah Shirzadi

    Partnerships Lead, Travel + Local Search

    Google

    Lisa Landsman

    Head of Industry Engagement & SMB Success

    Google

  • Tips and Tricks to Optimize the Event Impact Calculator
    Product not yet rated Contains 2 Component(s) Recorded On: 09/09/2025

    This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

    This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

    Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Tariq Khan

    Economist

    Tourism Economics

    Elaine Rosquist, CMP (Moderator)

    Senior Director of Product Engagement

    Destinations International

  • Leveraging Community Alignment to Address Short Range Needs
    Contains 2 Component(s) Recorded On: 08/27/2025

    As destinations face declines in international arrivals, eroding consumer confidence, increased demands from community leaders, greater likelihood of natural and other disasters, and other dynamic distractions, the need to leverage community alignment tools becomes more pronounced. This webinar provides a series of destination examples that utilized community alignment to reposition the destination and prepare the organization, its destination partners, and its overall community to prioritize key needs and focus tourism direction.

    As destinations face declines in international arrivals, eroding consumer confidence, increased demands from community leaders, greater likelihood of natural and other disasters, and other dynamic distractions, the need to leverage community alignment tools becomes more pronounced. This webinar provides a series of destination examples that utilized community alignment to reposition the destination and prepare the organization, its destination partners, and its overall community to prioritize key needs and focus tourism direction.

    Presented by Clarity of Place as part of Destinations International's Community Alignement & Engagement Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    David Holder

    Principal

    Clarity of Place

  • Refreshing Your DI Toolkit: Essential Updates for Performance and Progress
    Product not yet rated Contains 2 Component(s)

    Join us for an insightful webinar discussion designed to provide a refresh to valuable resources offered to Destinations International members: the Compensation and Benefits Reporting Platform, the Destination Organization Performance Reporting Platform, and the Social Impact Assessment Tool. We will also provide details on the redesign of these platforms launching in 2026. Available at no cost to destination organization members in good standing, these tools are tailored to help you measure performance, foster progress, and drive meaningful impact within your organization. This session is ideal for leaders and team members looking to optimize organizational operations, track success metrics, and embed social impact in their strategies. As many of you have recently concluded your most recent fiscal year, now is the perfect time to explore how ongoing engagement with these tools helps your organization stay current, competitive, and aligned with industry best practices.

    Join us for an insightful webinar discussion designed to provide a refresh to valuable resources offered to Destinations International members: the Compensation and Benefits Reporting Platform, the Destination Organization Performance Reporting Platform, and the Social Impact Assessment Tool. We will also provide details on the redesign of these platforms launching in 2026. Available at no cost to destination organization members in good standing, these tools are tailored to help you measure performance, foster progress, and drive meaningful impact within your organization. This session is ideal for leaders and team members looking to optimize organizational operations, track success metrics, and embed social impact in their strategies. 

    As many of you have recently concluded your most recent fiscal year, now is the perfect time to explore how ongoing engagement with these tools helps your organization stay current, competitive, and aligned with industry best practices. 

    Presented by Destinations International as part of DI's Advocacy Tools Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Stephanie Auslander

    Advocacy & Research Coordinator

    Destinations International

    Andreas Weissenborn

    Vice President of Research & Advocacy

    Destinations International

    Ava Wells

    Social Impact Manager

    Destinations International

  • Release of the 2025 DNEXT Futures Study: Navigating the Future for Destination Organizations
    Product not yet rated Contains 1 Component(s) Recorded On: 07/29/2025

    Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

    Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

    Presented by MMGY Nextfactor and supported by the Destinations International Foundation.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Cassandra McAuley

    Managing Director, NextFactor

    MMGY NextFactor

    With over a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them. As Managing Director of MMGY NextFactor, Cassandra and her team work with destination organizations to build aligned, sustainable and prosperous communities through the transformative power of travel.

    With a master's degree in organizational change and leadership, Cassandra possesses a deep understanding of the intricacies of driving positive change within organizations. She’s also earned a professional certificate in sustainable tourism destination management, demonstrating her commitment to fostering responsible tourism practices.

    Cassandra’s dedication to our industry is further exemplified by her role as an instructor in the Certified Destination Management Executive (CDME) program, which prepares senior executives to advance their careers and helps industry leaders thrive in a constantly changing environment. Cassandra is actively involved in various boards and committees, contributing her insights and expertise to further the industry's goals and initiatives.

    Before joining MMGY NextFactor, Cassandra served as the Vice President of Communications & Stakeholder Engagement with Tourism Calgary, where she played a key role in shaping the organization's strategic communication, engagement and destination planning efforts.

    Cassandra's journey in the tourism industry is characterized by a commitment to excellence, a passion for sustainable practices, and a desire to create meaningful and lasting impacts on the communities she serves. 

  • Embracing the Future of Search: Successful Content Strategies for 2025 & Beyond
    Contains 2 Component(s) Recorded On: 07/23/2025

    Prepare your content for the evolving search landscape with strategies designed to enhance discoverability by AI-driven tools and capture organic traffic. This session covers essential steps to future-proof your content, optimize for advanced search algorithms, and align with the latest trends to keep your destination top-of-mind in the modern search ecosystem.

    Prepare your content for the evolving search landscape with strategies designed to enhance discoverability by AI-driven tools and capture organic traffic. This session covers essential steps to future-proof your content, optimize for advanced search algorithms, and align with the latest trends to keep your destination top-of-mind in the modern search ecosystem.

    Presented by Tempest as part of Dl's Technology & Digital Marketing Series.

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Kyle Huff

    Director, Growth Marketing

    Tempest

    As Tempest’s Director of Growth Marketing, Kyle Huff identifies creative methods for sharing the inspiring stories of destinations across in the digital space, with a focus on strategic, SEO-driven content plans and carefully mapped information architectures for destination websites

  • Advocacy Amid Uncertainty: The Data-Backed Approach
    Product not yet rated Contains 1 Component(s) Recorded On: 07/16/2025

    "Uncertainty": the most-used word of 2025 thus far. In times of uncertainty, data shines brightest. How are you leveraging yours? Join the Tourism Economics team for a valuable session on how destinations big and small can harmonize their data with the Symphony Intelligence Platform to tell impactful stories that matter to all stakeholders. Win over boards, educate local leaders, and build trust within your community. Walk away from this session with tangible ideas for solidifying your DMO as a north star of intelligence—and a worthwhile partner for future development.

    "Uncertainty": the most-used word of 2025 thus far. In times of uncertainty, data shines brightest. How are you leveraging yours? 

    Join the Tourism Economics team for a valuable session on how destinations big and small can harmonize their data with the Symphony Intelligence Platform to tell impactful stories that matter to all stakeholders. Win over boards, educate local leaders, and build trust within your community. Walk away from this session with tangible ideas for solidifying your DMO as a north star of intelligence—and a worthwhile partner for future development. 

    Presented by Tourism Economics as part of DI's Advocacy Tools Series. 

    Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

    Travis Napper

    Director, Destination Partnerships

    Tourism Economics