After generating strong engagement at the MarCom Summit, this highly requested session is now available to the broader Destinations International community as an in-depth webinar. Join the Discover Puerto Rico team for a behind-the-scenes look at how they transformed the global buzz surrounding Bad Bunny’s residency into measurable destination impact. In this data-driven presentation, you’ll explore how a single cultural moment was strategically leveraged to educate travelers, activate new and emerging markets, and drive demand across both leisure and meetings and events segments. 

The webinar is approved for 1 CDME CE credit.

As AI transforms how travelers discover destinations, some are starting to ask a dangerous question: Do destination websites still matter? Yes, more than ever. Because while AI may increasingly become the interface, your website is still the source. It is the content engine, credibility layer, and conversion path behind the visitor journey.

In this webinar, Tourism Economics will show why destination websites remain one of the most important owned assets in modern tourism marketing, and how their value can now be measured with greater confidence. Featuring Visit Virginia’s Blue Ridge as a case study, we’ll explore how the Website Impact Calculator (WIC) helps destinations connect website engagement to influenced visitation and economic impact, moving beyond traditional web metrics to answer the question boards and stakeholders actually care about: Did it drive travel?
If your organization is investing in website content, SEO, campaign landing pages, or digital experience, and struggling to prove what it’s really worth, this session will give you a new way to think about your website’s role in the marketing ecosystem.

Presented by Tourism Economics. 

This webinar is approved for 1 CDME CE credit.  

How do we ensure that funding and policy conversations reflect not only economic impact, but community well-being, stewardship, and long-term resilience? 

Join members of the Advocacy and Social Impact Committees for a dynamic virtual roundtable focused on aligning our language, metrics, and strategies. Together, we’ll explore how impact outcomes can inform advocacy priorities, how storytelling and data reinforce public investment, and how destination organizations can confidently articulate and protect their broader purpose.

We know that DMOs benefit entire communities—not just the tourism sector—but the Destination Promotion: A Catalyst for Community Vitality report crystallizes the evidence: destination promotion delivers significant, widespread benefits, boosting community wellbeing through strategic investments.

Drawing on case studies from 10 North American destinations, join Tourism Economics as we offer proof for how destination promotion supports economics development, enhances quality of life, and attracts and retains local talent. Plus, learn how to apply these key advocacy pillars to your own destination. 

This Webinar is approved for 1 CDME CE Credit. 

With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. 

This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue.

Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants. 

Explore the latest tactics state and local governments are using to divert DMO funding and learn what leading destinations have done to secure, stable, long-term funding foundations. This conversation cuts through the clutter with an honest look at the trends reshaping destination funding today: the good, the bad, and the complicated, shaping how DMOs are funded now and in the years ahead. Whether you're defending what you have or building something new, these are the trends you can't afford to miss.

This webinar is approved for 1 CDME CE Credit.

Tyler Gosnell, Managing Director of International Inbound Travel at the U.S. Travel Association, will provide an update on the evolving global travel landscape and what it means for U.S. destinations competing for international visitors.

While global travel has rebounded, the United States remains the only major destination in the world where international inbound travel is declining—driven in part by a growing confidence gap around policies, expectations, and the arrival experience. Tyler will discuss how industry leaders are responding to strengthen traveler confidence and clearly communicate that America’s travel industry wants, needs, and welcomes international visitors. The session will also highlight the critical role destinations play in strengthening the United States’ global competitiveness, including improving visibility into international visitation data and ensuring strong industry participation at IPW, the country’s premier international travel marketplace.

As the 250th anniversary of the United States approaches, destinations are navigating a growing number of national initiatives — including America250, Freedom250, the Great American Road Trip, and others — and determining where and how to engage.

Through their work on the Great American Road Trip, Tori Barnes and DeLisa Selwitz have developed a practical view of how these initiatives intersect, where their roles differ, and how destinations can align their existing marketing and storytelling efforts to amplify visibility nationally. This session will provide a clear overview of the landscape and explore how destinations can leverage the work they are already doing, or easily plug into broader national storytelling efforts, to expand reach and showcase the communities that make up the fabric of the Great American Road Trip.

This webinar is approved for 1 CDME CE Credit. 

Join Destinations International and EY -Parthenon for a webinar presenting findings from a new joint report that examines the linkage between Canada's visitor economy and export performance. This new research positions the visitor economy as a critical contributor to Canada’s export industries and a key driver of Canada's global competitiveness. EY will share data-driven insights on how inbound tourism, business events, and connectivity support trade growth and sector development. Designed as an advocacy resource for destination leaders, this research equips destination organizations with credible evidence to engage policymakers and partners and contribute meaningfully to Canada’s national conversation on economic competitiveness, trade, and sector growth.

Get an inside look at DI’s Event Ambassador Program — its purpose, structure, and how it supports member engagement. This session will walk participants through program benefits, participation expectations, and upcoming opportunities for involvement in 2026.

Presented by Destinations International. For more information about the Event Ambassador Program, please visit https://destinationsinternatio...