Online Learning Center

Success Measurements

  • Product not yet rated Contains 2 Component(s) Recorded On: 04/24/2024

    Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

  • Product not yet rated Contains 2 Component(s) Recorded On: 03/13/2024

    In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.

  • Product not yet rated Contains 2 Component(s) Recorded On: 02/29/2024

    EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

  • Product not yet rated Contains 1 Component(s) Recorded On: 01/17/2024

    As the industry sets sail into the new year, join Tourism Economics’ Adam Sacks for a macro-review of the international travel landscape. We'll spotlight trends to expect across sectors, and importantly, provide tools for measuring, analyzing and strategizing around them. Ample time for Q&A will be allotted, so be sure to bring your questions along to this insightful presentation that you won't want to miss!

  • Product not yet rated Contains 3 Component(s) Recorded On: 12/13/2023

    Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/29/2023

    Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.

  • Product not yet rated Contains 1 Component(s) Recorded On: 11/15/2023

    Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/14/2023

    Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/01/2023

    Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.

  • Contains 2 Component(s) Recorded On: 10/25/2023

    Having a presence on Google Search and Google Maps is essential for any tourism business to enable customers to easily find them. Join this webinar to hear how Google Search and Google Maps can help you accomplish this. This session will provide information on what Google Search is and how it works, how to create, manage and optimize an online presence for your tourism business, and best practice in setting up a Google Business Profile for your business.