Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

Sustainable tourism, as defined by the UN World Tourism Organization, considers the economic, social, and environmental impacts of tourism while addressing the needs of visitors, industries, and local communities. The Sustainable Development Goals (SDGs), adopted in 2015 by all UN member states, aim to end poverty, protect the planet, and improve lives by 2030. These 17 interconnected goals require global collaboration from governments, businesses, civil society, and others. As we approach the midpoint of SDG implementation, there is concern that many targets will be missed by 2030, particularly in tourism destinations, if sustainable tourism and SDG alignment remain undefined and unmeasured. Destination organization leaders face challenges in determining where to begin, which SDGs to prioritize, and how to measure progress. This webinar will help leaders navigate these complexities, offering guidance on defining sustainable tourism for their destinations and aligning with the SDGs.

Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

Destinations across the globe are facing unprecedented challenges with over-tourism, environmental degradation, cultural erosion, and strained relationships with local communities. Join us for an interactive webinar exploring stewardship as the future of destination management. We’ll delve into how this once ethereal concept can become a powerful catalyst for addressing urgent challenges and driving meaningful change, all while promoting long-term sustainability and well-being for destinations. Kristin Dunne, Director of Destination Wayfinder, and Jeremy Sampson, CEO of the Travel Foundation, will discuss this industry-led solution designed for destination leaders navigating the complexity of today's challenges. Grounded in global best practices and collaboration, the Wayfinder helps destination organizations transition to community-centric organizations, balancing economic, social, cultural, and environmental factors to create thriving, harmonious destinations.

Understanding the true economic impact of destination marketing initiatives is paramount to evolving strategy and driving advocacy. Join us for this dynamic session and learn how to track which digital visitors become actual visitors to your destination. Come explore the future of marketing attribution—one where each dollar spent contributes to tangible economic returns that fuel your community and solidify your organization as a game-changing, data-driven leader. Bring your team and your questions to this interactive webinar!

Unlock the potential of data to revolutionize your destination marketing strategies! Join us as we explore the exciting world of data and its applications in destination marketing, and delve into the power of web analytics in shaping effective destination marketing strategies. Attendees will learn how to leverage analytics and location-based data to gain insights into visitor patterns, popular attractions, and travel trends. We will discuss real-world examples of destinations that have used this data-based approach to enhance visitor experiences and optimize marketing efforts. Join us to gain practical tips on using analytics tools, setting measurable goals, and translating data insights into actionable marketing strategies.

Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

As the industry sets sail into the new year, join Tourism Economics’ Adam Sacks for a macro-review of the international travel landscape. We'll spotlight trends to expect across sectors, and importantly, provide tools for measuring, analyzing and strategizing around them. Ample time for Q&A will be allotted, so be sure to bring your questions along to this insightful presentation that you won't want to miss!