The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties.

Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.

In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.

In this webinar, the experts from Anderson Benson will discuss why event cancellation insurance is critical for a destination and how it can help protect you from these losses. Our experts will take a deep dive into the key features of the risk management policy options available only to Destinations International members and provide specific guidance on when and how to use this asset in the event contracting process. Join us to learn about and understand the importance of event cancellation insurance and take advantage of this exclusive and invaluable program today!

With the 2022 calendar year ending and many destination organizations closing another financial year, we wanted to showcase two of Destinations International reporting tools that are entirely complementary as part your membership - our Compensation and Benefits and Destination Organization Performance Reporting platforms. We will review how both platforms work and how you can easily participate. If you have ever had questions related to funding, compensation, and allocation and how your destination compares to others, this webinar is for you. We hope you can join us!