Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.

Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

Join us for an insightful discussion on the rising importance of destination stewardship across the globe. We will explore how responsible management of tourism destinations can preserve natural and cultural heritage while fostering economic development. Our expert panel will delve into key topics such as environmental impacts, protection of local cultures, community engagement, multi-stakeholder collaboration, visitor sentiments, and regulatory frameworks. The panel will highlight best practices and innovative approaches to destination stewardship and provide you with tips on how to balance growth with conservation and community well-being.

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

Join Douglas Ralston of True Omni and Matt Stiker of Madden Media as they take you on a journey through the key elements that destination organizations should consider in order to elevate the in-destination information experience to the next level. During this webinar, you will be provided with an overview of where we are today and the steps necessary to obtain management approval; where things are heading, including a look at what destination organizations are doing to transform centers and experience; and the future of digital and visitor information experiences.

Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.

Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.

Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!

Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.