Join us for an insightful webinar that explores how tourism can become a catalyst for meaningful change in local and indigenous communities. We will provide an overview of Expedia Group's Destination Giveback Initiative and other collaborations with destination organizations that support local causes and indigenous tourism initiatives. During the session, we will highlight: Examples of impactful partnerships, in particular with Destination Canada and the Indigenous Tourism Association of Canada (ITAC). Strategies for fostering community-centric tourism and addressing local needs through tourism initiatives. Opportunities for travelers and businesses to actively engage in supporting Indigenous tourism development. Insights into Expedia Group’s travel media network and its role in promoting selected initiatives. A vision for a sustainable tourism future that prioritizes community well-being and indigenous engagement.

Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

Interested in learning the best practices for utilizing resident sentiment studies? Join us and the experts at Longwoods International and Clarity of Place as we explore the critical role of Resident Sentiment Studies in community engagement and alignment. Through actual case studies, we will demonstrate how destinations have successfully utilized these studies for various initiatives. Whether you’re just starting to explore sentiment research options or looking to maximize the impact of your existing Resident Sentiment Study, this webinar will provide valuable guidance on how to translate resident sentiment insights into actionable strategies, goals, and tactics for your community.

Destination organizations frequently come under government and media scrutiny, and too often, we are our own worst enemy. To overcome this, destination organizations must become one of their community’s shared values and confidently demonstrate how destination promotion can support and benefit the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.

Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

Join us for an insightful discussion on the rising importance of destination stewardship across the globe. We will explore how responsible management of tourism destinations can preserve natural and cultural heritage while fostering economic development. Our expert panel will delve into key topics such as environmental impacts, protection of local cultures, community engagement, multi-stakeholder collaboration, visitor sentiments, and regulatory frameworks. The panel will highlight best practices and innovative approaches to destination stewardship and provide you with tips on how to balance growth with conservation and community well-being.

EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

Join Douglas Ralston of True Omni and Matt Stiker of Madden Media as they take you on a journey through the key elements that destination organizations should consider in order to elevate the in-destination information experience to the next level. During this webinar, you will be provided with an overview of where we are today and the steps necessary to obtain management approval; where things are heading, including a look at what destination organizations are doing to transform centers and experience; and the future of digital and visitor information experiences.

Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.