EXCLUSIVE FIRST LOOK LIVE FROM MARKETING & COMMUNICATIONS SUMMIT IN SALT LAKE CITY! Join this insightful session as we present the findings and results of our comprehensive study, "Destination Promotion: A Catalyst for Community Vitality." This research delves into the dynamic relationship between destination promotion efforts and the overall well-being and vitality of local communities. In this session, we will share key discoveries and data-driven insights that shed light on the transformative power of effective destination promotion strategies. From increased tourism to amplified community engagement, our research explores the myriad ways in which promoting a destination can serve as a catalyst for positive change.

Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

Join Douglas Ralston of True Omni and Matt Stiker of Madden Media as they take you on a journey through the key elements that destination organizations should consider in order to elevate the in-destination information experience to the next level. During this webinar, you will be provided with an overview of where we are today and the steps necessary to obtain management approval; where things are heading, including a look at what destination organizations are doing to transform centers and experience; and the future of digital and visitor information experiences.

Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.

Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.

Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!

Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.

Having a presence on Google Search and Google Maps is essential for any tourism business to enable customers to easily find them. Join this webinar to hear how Google Search and Google Maps can help you accomplish this. This session will provide information on what Google Search is and how it works, how to create, manage and optimize an online presence for your tourism business, and best practice in setting up a Google Business Profile for your business.

In today's digital landscape, content creation and dissemination play a pivotol role in shaping communmities, driving change, and fostering connections. During this dynamic webinar, we will explore the power of digital content to uplift and inspire communities as well as break down how forward-thinking destination organizations are structuring their online content plans to deliver compelling, engaging community stories that connect with visitors and build loyalty with local stakeholders.

We talk a lot about Community Engagement and Alignment, but just how do destination organizations start the process and then nurture those community relations? Author and consultant Bill Geist will share his thoughts on the difference between Alignment and Engagement and how one can begin at either end of the spectrum between the two concepts… and, of course, include lots of time for discussion.