Online Learning Center

Technology & Digital Marketing

  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 06/13/2024 at 1:00 PM (EDT)

    The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties.

  • Product not yet rated Contains 1 Component(s) Includes a Live Web Event on 06/12/2024 at 11:00 AM (EDT)

    Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will contnue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance admist a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.

  • Product not yet rated Contains 2 Component(s) Recorded On: 04/24/2024

    Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

  • Product not yet rated Contains 2 Component(s) Recorded On: 04/18/2024

    In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.

  • Product not yet rated Contains 1 Component(s) Recorded On: 04/17/2024

    Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.

  • Product not yet rated Contains 2 Component(s) Recorded On: 03/13/2024

    In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.

  • Product not yet rated Contains 3 Component(s) Recorded On: 12/13/2023

    Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/29/2023

    Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/14/2023

    Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!

  • Product not yet rated Contains 2 Component(s) Recorded On: 11/08/2023

    Experiential marketing doesn’t need to be a flashy, million-dollar activation to pack a major punch. It's about creating authentic, unforgettable moments that connect your brand with consumers on a personal level, regardless of your budget. Join us as the experts at Fuseideas uncover the world of unique possibilities that experiential marketing (XM) offers, introducing your brand to consumers in memorable ways that are guaranteed to drive affinity and deliver tangible results.