Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Prepare your content for the evolving search landscape with strategies designed to enhance discoverability by AI-driven tools and capture organic traffic. This session covers essential steps to future-proof your content, optimize for advanced search algorithms, and align with the latest trends to keep your destination top-of-mind in the modern search ecosystem.

Join us for an exhilarating session as Tourism Economics and Destinations International showcase the industry’s most advanced Website Impact Calculator (WIC)! This groundbreaking tool will empower you to connect your destination website's activity directly to influenced visitation and economic impact in your community. Using the same powerful economic modeling as the Event Impact Calculator, the WIC will help you track influenced visitor spending, identify effective content, and optimize visitor engagement. you’ll gain insights that allow you to advocate for your community and showcase the true value of your online presence. Bring your questions and enthusiasm as we dive into this game-changing tool. Don’t miss out on the chance to transform your website into a powerful driver of economic growth!

Understanding how to protect and strengthen destination reputation has never been more critical as societal issues increasingly influence traveler and event planner perceptions. Join Destinations International for an in-depth session that explores key findings from the recently released research study, Destination Reputation: Responding to Societal Issues, developed with the support of the Destinations International Foundation. This session will provide a deeper dive into the full set of research materials now available to destination organizations, including a comprehensive research report, a key findings summary, a customizable presentation template, and forthcoming action briefs. Attendees will gain a thorough understanding of how political climate, public safety, accessibility, and social values are shaping destination selection and long-term brand positioning.

Join us for an insightful webinar designed to help professionals in the destination industry harness the full potential of generative AI tools like ChatGPT, Co-Pilot, Claude, and Gemini. We’ll explore how to craft better prompts, increase output quality, and apply AI prompting solutions to common use cases in travel, hospitality, and destination marketing.

Discover how destinations can turn visitor centers, airports, and high-traffic areas into opportunities for brand engagement, economic development, and memorable visitor experiences. This webinar will cover: • Building a Unified Tourism Strategy: Align visitor engagement, marketing, and economic development to create seamless, impactful experiences. • Reimagining Visitor Centers: Explore innovative approaches to maximize the value of these spaces. • Event Readiness: Prepare your destination to capitalize on large-scale events. • Case Studies for Success: Learn from real-world examples from Syracuse to Anaheim on leveraging points of interest for revenue and growth. Join us and and learn how to create experiences that benefit both visitors and residents in your destination!

Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.