In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC: Grand Rapids TikTok Campaign, Overland Park's Margarita Wars, and Grand Junction's PR Strategy. By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.

Join the Google product partnerships experts to explore how to improve your destination's digital presence across Google's Search and AI-powered experiences. The session will include new product experiences and new feature overviews, as well as best practices for how to ensure your destination's short-form videos, small-to-medium-sized businesses, events and things to do are eligible and optimized for discovery.

Join Miles Partnership and Destinations International for an inside look at how esports is reshaping travel, tourism and destination strategy. This session brings together industry and destination leaders to explore the rapidly growing intersection of competitive gaming and tourism. We’ll highlight key perspectives, including from James Woollard, Director of Market Development at BLAST, who will discuss what organizers look for in a host city, lessons from the BLAST.tv Counter-Strike Major hosted in Austin earlier this year and how destinations can stand out. Visit Austin and Visit Raleigh will also share real-world examples of how destination organizations are entering the esports space, hosting events and measuring success. Don’t miss out—reserve your spot today to gain fresh insights and actionable takeaways on one of travel’s fastest-emerging opportunities.

Join MMGY and GWI for a dynamic session that dives into one of the most powerful global travel phenomena – the FIFA World Cup. As the world gears up for the next tournament, this webinar unpacks the scale, spirit and strategic opportunities behind the World Cup related to travel for travel, tourism and hospitality brands. In "Capturing the Global Game," we’ll explore the growing influence of sports-driven tourism and what makes World Cup travelers uniquely valuable for destinations, travel brands, and marketers. From domestic superfans to international explorers, you’ll gain a first look at emerging traveler personas and their shared characteristics, differing decision drivers and media consumption habits. In collaboration with GWI, the session will also spotlight key markets and audience insights from countries with the largest volume of opportunity in this space. Learn how to connect with these high-intent travelers through your paid media strategies and craft messaging that resonates through the stages of the World Cup season.

Discover how destinations and organizations are opening fresh revenue streams by blending membership programs, advertising opportunities, and digital tools. This session will demonstrate how to leverage technology in partnership strategies to replace or expand advertising dollars, engage local businesses, and strengthen stakeholder collaboration. You'll learn how destinations are using new tools and partnerships to increase revenue, ways to add advertising to complement existing programs, strategies to connect membership growth and advertising dollars, and creative approaches to open new partnerships with stakeholders.

This webinar will help decode the visitor journey for travel and entertainment brands to attract the right visitors, increase ROI, and ensure measurable campaign impact, with deep visitor intelligence and next-gen visibility. Data tells you where your visitors went and intelligence tells you why. Join us and learn how the future of data platforms will fuse full coverage and interconnected movement, spend, lodging, and behavior inputs into one intelligence layer — science-backed, modeled, and ready for action.

The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business​ members optimally represent their business and your destination's community.

Join us for the release of the 2025 DestinationNEXT Futures Study, which explores the trends, forces, and signals shaping the future of destination organizations. In this session, you'll get an inside look at the most recent findings and discover what they mean for your strategy, your stakeholders, and your community. We'll unpack emerging (and ongoing) geopolitical factors, trends and strategies destination organizations need to consider, and shifting expectations, all grounded in original research and expert foresight. Whether you're planning your next strategic plan or simply trying to keep up with the pace of change, this session will help you make sense of what's coming and how to lead through it.

Prepare your content for the evolving search landscape with strategies designed to enhance discoverability by AI-driven tools and capture organic traffic. This session covers essential steps to future-proof your content, optimize for advanced search algorithms, and align with the latest trends to keep your destination top-of-mind in the modern search ecosystem.

Join us for an exhilarating session as Tourism Economics and Destinations International showcase the industry’s most advanced Website Impact Calculator (WIC)! This groundbreaking tool will empower you to connect your destination website's activity directly to influenced visitation and economic impact in your community. Using the same powerful economic modeling as the Event Impact Calculator, the WIC will help you track influenced visitor spending, identify effective content, and optimize visitor engagement. you’ll gain insights that allow you to advocate for your community and showcase the true value of your online presence. Bring your questions and enthusiasm as we dive into this game-changing tool. Don’t miss out on the chance to transform your website into a powerful driver of economic growth!