Destination organizations must focus on key metrics and real-time data measurement when monitoring their campaign performances. This enables them to improve marketing efforts and create impactful strategies that resonate with their targeted audience and maximize their reach. Equally important is understanding the true economic impact of these destination marketing initiatives, which is crucial for evolving strategies and driving advocacy. Join us as we explore the marketing approaches and strategies that several destination organizations have implemented to confidently navigate the ever-evolving landscape. We will delve into the winning strategies, measurement tools, and metrics used in these campaigns, highlighting success from both US and international destination organizations.

Join top marketing leaders from Visit Fort Worth, Ocean City, and Discover DeKalb as they delve into the powerful impact of sports takeovers within their media strategies. This dynamic webinar will explore how to strategically leverage key sporting events—from regional tournaments to national championships—while establishing a lasting presence at iconic stadiums throughout the season. Our expert panel will share their insights on aligning their tourism brands with the energy and passion of sports, creating immersive campaigns that captivate fans, drive brand awareness, and inspire travel.

Tourism Economics and Destinations International are launching the industry’s most advanced Media Impact Calculator for destination organization websites—a tool to directly tie activity from your website to visitation and economic impact in your community. Tune in as Adam Sacks unveils this game-changing product, which is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. You'll also get a glimpse into the seamless, integrated user experience with the EIC. Our standard-setting economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Destinations act as a critical balancing act between local needs and tourism demand. So, how can you weave local communities and priorities into your promotion strategy while still attracting meaningful visitation? During this webinar, the Alaska Travel Industry Association and Nativo will explore how different priorities impacting local communities across Alaska have been used as a springboard for a better content and distribution strategy. Join us to learn from real-world examples and gain practical insights on aligning your tourism initiatives with the values and needs of your community.

Unlock the potential of data to revolutionize your destination marketing strategies! Join us as we explore the exciting world of data and its applications in destination marketing, and delve into the power of web analytics in shaping effective destination marketing strategies. Attendees will learn how to leverage analytics and location-based data to gain insights into visitor patterns, popular attractions, and travel trends. We will discuss real-world examples of destinations that have used this data-based approach to enhance visitor experiences and optimize marketing efforts. Join us to gain practical tips on using analytics tools, setting measurable goals, and translating data insights into actionable marketing strategies.

Despite women holding only 29% of leadership roles in advertising globally, their influence is profoundly reshaping the industry. During this dynamic webinar, we will discuss how female creatives are using innovation and technology to spearhead transformative ideas, drive groundbreaking changes, and set new standards for impactful campaigns. Our accomplished presenters will also share compelling destination case studies that illustrate the importance of representation and showcasing diverse voices in your promotional efforts.

The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties.

Discover the pivotal shift towards privacy in 2024 as an estimated 70% of the global population gains protection under privacy regulations. As California, Texas, Florida, Oregon and Montana enact consumer privacy laws, the landscape of data protection will continue to evolve. During this webinar, we will delve into the essentials of these regulations for destination marketers and uncover strategies for compliance. Join industry experts from MMGY Global and Red Clover Associates as they navigate the intricacies of maintaining media performance amidst a privacy-first paradigm. Prepare your destination for success in this transformative era of privacy.

Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

In a world where vendors tout AI capabilities and governments impose regulations on responsible usage, many organizations are left confused and struggle with the internal capacity to effectively introduce AI into their operations. During this virtual roundtable, an engaging panel discussion will provide expert insights on proactively managing policy creation, delivering successful AI program rollouts, and nuturing project teams for sustained AI incorporation. Come prepared to ask questions, as live audience participation is highly encouraged! Join us to gain clarity and confidence in your AI endeavors in the workplace.