Join fellow CEOs, executive directors, and presidents from small destination organizations for an open, peer-driven conversation on the unique challenges and opportunities of leading in a lean environment. This roundtable will explore innovative leadership strategies, resourceful growth, and collaboration that drives big impact from small destinations. Facilitated by Destinations International's Small Destination Organization Subcommittee. Important Note: This opportunity is only available for Destinations International members representing destination organizations funded by $3 million USD or less. This session will NOT be recorded.

Join the Google product partnerships experts to explore how to improve your destination's digital presence across Google's Search and AI-powered experiences. The session will include new product experiences and new feature overviews, as well as best practices for how to ensure your destination's short-form videos, small-to-medium-sized businesses, events and things to do are eligible and optimized for discovery.

In today’s challenging environment, where destination organizations face increasing scrutiny over their effectiveness, this session will focus exclusively on the transformative power of the Website Impact Calculator (WIC) as a vital tool for marketing efficiency and advocacy. By harnessing the insights from WIC, destination organizations can demonstrate their significant contributions to local economies and community well-being through compelling, data-driven narratives. We will highlight three impactful case studies to illustrate the effectiveness of the WIC: Grand Rapids TikTok Campaign, Overland Park's Margarita Wars, and Grand Junction's PR Strategy. By the end of this session, attendees will gain actionable insights on using WIC to advocate for their organizations, ensuring that the vital impact of destination organizations is recognized and valued in these critical times. Don’t miss this opportunity to learn how to effectively communicate your destination organization’s success stories through the lens of the Website Impact Calculator.