This webinar will highlight useful ways to optimize the capabilities of the Event Impact Calculator. From finding out the number of overnight attendees using ORDA, to estimating ROI over a period of time, this session will showcase ways to enhance your use of the tool. We will also highlight instances where the Event Impact Calculator has been beneficial in advocacy efforts across North America.

The Google DMO Pilot Program is proud to present "How To Represent Your Destination in AI-Powered Search Experiences!" Join us to learn how to optimize your destination's organic presence on Google -- with a focus on hyperlocal events, short-form videos and member education and engagement. This will be a hands-on session where we'll demystify the AI-powered travel and local experiences Google's product teams are building for and we'll actively show you how to ensure your destination's events and video content is eligible to be discovered. We'll also share the most popular and most often asked about Google Business Profile features to ensure your destination's small and medium-sized business​ members optimally represent their business and your destination's community.

Drops in international inbound travel remain a major headwind in the US travel landscape, but what's the impact in your region? This webinar will explore the tools within the Symphony Intelligence Platform that equip teams with granular, visualized insights into the state of international arrivals. The Tourism Economics team will cover the new U.S. Customs and Border Protection dashboard, plus the upcoming addition of OAG integrations—for leading global and local airline flight data.