Destinations International is proud to announce the release of the 2025 Tourism Lexicons, reaffirming our shared belief that destination promotion is a common good that strengthens communities, economies, and the collective well-being of residents and visitors. The 2025 editions include updated Tourism Lexicons for the United States, Canada, French Canada, Australia, and the United Kingdom, along with the 2025 Welcoming Lexicon and the 2025 Social Impact Lexicons for the United States, Canada, and French Canada. Each has been carefully developed to reflect regional perspectives, evolving public sentiment, and the language that resonates most with policymakers, community leaders, and residents. These lexicons serve as tools to inspire a more unified and informed narrative, helping destination leaders speak with clarity, empathy, and purpose about tourism’s essential role as a driver of community vitality and shared prosperity. By aligning our words, we strengthen our advocacy and reinforce the understanding that when destinations thrive, communities thrive.

With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue. Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants.

Join Destinations International and Tourism Economics for an in-depth discussion on the Destination Promotion: A Catalyst for Community Vitality report, originally released in 2024. We’ll reflect on its impacts across the global destination community and the increasing recognition of destination promotion as a catalyst for community well-being, economic advancement, and shared prosperity. Gain insight on how the report is leveraged to strengthen advocacy, communicate value to stakeholders, and integrate research findings into broader community and economic development strategies. You'll walk away understanding the opportunities for regions, states, and provinces to partner in adapting the framework to local contexts and priorities.