Tourism Economics and Destinations International are launching the industry’s most advanced Website Impact Calculator (WIC)—a tool to directly tie activity from your website to visitation and economic impact in your community. The tool is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. Our best-in-class economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Join us for an insightful webinar that explores how tourism can become a catalyst for meaningful change in local and indigenous communities. We will provide an overview of Expedia Group's Destination Giveback Initiative and other collaborations with destination organizations that support local causes and indigenous tourism initiatives. During the session, we will highlight: Examples of impactful partnerships, in particular with Destination Canada and the Indigenous Tourism Association of Canada (ITAC). Strategies for fostering community-centric tourism and addressing local needs through tourism initiatives. Opportunities for travelers and businesses to actively engage in supporting Indigenous tourism development. Insights into Expedia Group’s travel media network and its role in promoting selected initiatives. A vision for a sustainable tourism future that prioritizes community well-being and indigenous engagement.