Online Learning Center

Structured for Success: Content Publishing Best Practices

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Recorded On: 04/24/2024

Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

Presented by Tempest as part of Destinations International's Techonolgy & Digital Marketing Series for 2024

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.

Sarah Bellamy

Content Marketing Manager


Content Marketing Manager Sarah Bellamy specializes in researching, writing and optimizing content on websites, blogs and email campaigns for destination marketing organizations across North America. She joined Tempest in 2021 with a background in marketing and communications and is certified in Google Ads Search, Display and Video. During her tenure at Tempest, she has streamlined editorial processes and translated communities’ distinct hometown attributes into engaging stories that inform and inspire countless travelers via destination websites and email campaigns.

Sarah grew up in Virginia Beach, Virginia, and graduated from Virginia Commonwealth University with a degree in history and mass communications. She lives with two cats in the Port Richmond neighborhood of Philadelphia. Sarah loves to read, hike, go to museums and explore the city. She is currently learning to skateboard and play the ukulele, but not at the same time. She enjoys cheering on the Tempest band from a comfortable seat in the audience


Structured for Success: Content Publishing Best Practices
04/24/2024 at 1:00 PM (EDT)  |  Recorded On: 04/24/2024  |  60 minutes  |   Closed captions available
04/24/2024 at 1:00 PM (EDT)  |  Recorded On: 04/24/2024  |  60 minutes  |   Closed captions available
Presentation Slides
Open to download resource.
Open to download resource.