Destination organizations have long been focused on selling the destination, but many are realizing that leading destination development efforts is not only appropriate, but also a key responsibility, and is crucial to the long-term survival of the organization and industry. Through the development of creative funding tools like TBIDs and other funding streams, destination organizations have found ways to generate, collect and spend attractive amounts of funding for marketing their destinations. However, two converging realities are occurring that require destination organizations to think more broadly about their mission. Join us as we dive into these current realities and their implications, plus share how destination organizations can lead their placemaking efforts from A to Z via best practices.

Over 200 destinations participated in the inaugural launch of Destinations International's Social Impact Assessment Tool, (formerly known as the EDI Assessment Tool). This second release incorporates important updates based on member-driven feedback including global usability, updated accessibility-related assessment questions, and the creation of board diversity and destination stewardship sections. Join us for an overview of enhancements to the tool and the benefits and competitive advantages of using the tool. *Please note that changes have been made to the tiered pricing structure. Entering organizational data has always been free; the basic reporting tier is now free.

Are you ready to elevate your search engine optimization strategies? Join us for an insightful webinar on how to properly structure website content for maximum SEO impact. Experts from Tempest will showcase real-world examples from Discover Lancaster, Visit Detroit, and Visit Pensacola to demonstrate best practices, including implementing topic clusters and organizing your content hierarchy to boost your visibility and engagement. Gain valuable insights on whether content should be a page or blog, and explore additional digital strategies to enhance your website's structure and drive tangible results.

In today's tourism landscape, destination organizations must employ innovative strategies and tools to continue to meet the evolving demands of their destinations. Join us to hear how two leading destination organizations are utilizing cutting-edge website technology and data analytics to drive impactful changes in promoting sustainable tourism, provide vital information to locals and residents, support local businesses, and effectively disperse crowds across diverse attractions. Don't miss this opportunity to gain valuable insights and practical strategies for leveraging technology and data to achieve your destination's goals while fostering community engagement and visitor satisfaction.

In today’s rapidly evolving landscape, organizations are recognizing the need to create genuine human connections and to foster places and spaces that welcome people of all backgrounds and abilities. Join Destinations International's Chief Inclusion Officer, Sophia Hyder Hock, as she explains the reason for this shift, discusses why the 13 topics of DI's social inclusion framework are critical to community vitality and economic growth, and reveals how to incorporate this framework into your strategic initiatives.