Industry Update Webinars
The Current State of Visitor Centers: Where They Are, Where They're Headed, and The Future of the Visitor Information Experience
Join Douglas Ralston of True Omni and Matt Stiker of Madden Media as they take you on a journey through the key elements that destination organizations should consider in order to elevate the in-destination information experience to the next level. During this webinar, you will be provided with an overview of where we are today and the steps necessary to obtain management approval; where things are heading, including a look at what destination organizations are doing to transform centers and experience; and the future of digital and visitor information experiences.
- Includes a Live Web Event on 12/06/2023 at 1:00 PM (EST)
In the realm of Destination Sales, understanding the fundamentals is key to unlocking success, and with the shift in the workforce, more than ever we need to get back to the basics. Uncover the essentials of Convention Sales prospecting in this enlightening webinar led by industry experts. Tailored for newcomers or those new to their sales role, delve into vital strategies like identifying leads, effective communication, and relationship-building. Whether starting out or reinforcing foundational knowledge, seize this opportunity to enhance your skills and excel in Convention Sales.
- Includes a Live Web Event on 12/13/2023 at 1:00 PM (EST)
Destinations have an important role to play in advancing the sustainability of their geographic region. During this webinar, we will share the steps that any destination organization can take to develop a strategy that will take into account the needs of the residents, visitors, and business community, while balancing priorities around social, economic, cultural, and environmental impacts. Building on one of Destination International’s most popular blogs of 2022, Top Seven Best Practices of Sustainable Tourism Destinations, Angela Nagy, CEO of GreenStep, will host two destination leaders who are leading the way by integrating these seven best practices into their destination strategies, performance measurement, stakeholder engagement, and communications.
- Recorded On: 11/29/2023
Geolocation is capable of providing tremendous insight into visitor and resident behavior and destination performance. However, the volume and potential volatility of geolocation data pose unique challenges to destination leaders, especially when it comes to confidently interpreting and sharing geolocation-based insights with their communities. In this geolocation deep-dive, experts from Zartico will pull back the curtain to reveal the hidden factors that can determine success — or failure — with geolocation data. We’ll explore how your choice of POIs can introduce bias into your geolocation data; why depending only on device counts will lead you astray; some basic data science concepts — like normalization — that are critical for accurate geolocation insights; and how to right-size your reporting parameters to maximize confidence and clarity.
Solidify Your Destination Organization As A Data-Driven Leader: Destination Insights for Community Buy-In
Destination Organizations are critical community leaders, generating economic activity and elevating regions as desirable places to visit, live, work and play. As an industry, we know this. But how engrained is the power of travel in the minds of local stakeholders, governments and partners? And what metrics best highlight the undeniable impact of travel in communities? Join Tourism Economics for a deep dive into how destination organizations around the country are letting the data do the talking. Listen in for real-world examples from various destination leaders and take away tangible best practices that aim to establish your organization as a north star for destination intelligence.
- Recorded On: 11/14/2023
Join Chris Davidson, Managing Director of MMGY Travel Intelligence, as he unveils the latest trends from the acclaimed Portrait of American Travelers® study. Dive deep into the evolving preferences of American leisure travelers and uncover insights poised to transform your marketing approach. After his presentation, Trey Williams, VP of Strategy at MMGY, will join Chris for a discussion where they’ll decode how destinations can effectively harness this research to refine marketing strategies. Elevate your destination's marketing game by tapping into these actionable insights and joining us for this webinar!
- Recorded On: 11/08/2023
Experiential marketing doesn’t need to be a flashy, million-dollar activation to pack a major punch. It's about creating authentic, unforgettable moments that connect your brand with consumers on a personal level, regardless of your budget. Join us as the experts at Fuseideas uncover the world of unique possibilities that experiential marketing (XM) offers, introducing your brand to consumers in memorable ways that are guaranteed to drive affinity and deliver tangible results.
- Recorded On: 11/01/2023
Destinations International's DestinationNEXT 2023 Futures Study, representing the largest-ever collection of destination organizations, unveils the top 50 strategies and 50 industry trends your organization needs to know. DI's Gabe Seder sits down with Paul Ouimet of MMGY NextFactor to discuss the evolving relationship between destination organizations and their local communities. DI's DNEXT 2023 Futures Study is a strategic roadmap and global survey that helps destination leaders navigate today’s highly fluid visitor economy to optimize their organizations’ relevance and value. As this conversation will demonstrate, the study is crucial in preparing us to shape our futures more effectively.
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