Using Additional Information to Tailor Your EIC Results
During this webinar, we discuss how to use additional information to tailor your Event Impact Calculator (EIC) results. Guest speaker Sarah Rowan, Sr. Director of Convention Sales & Marketing with Visit Knoxville, shared her EIC expertise and recommendations.
Director of Impact Studies
Chris Pike has 20 years of experience as a professional economist with the last 15 focused on the tourism sector. As the Director of Impact Studies at Tourism Economics, Chris is responsible for measuring the economic impact of tourism activity – both broadly and for specific initiatives and projects. He works with dozens of state and local tourism offices and manages a series of ongoing consultancy projects related to the tourist sector. For our EIC webinar series, Chris serves as the expert on Destination's International's Event Impact Calculator and helps us understand this tool and its relevance for our industry.
Alyssa Poulin (Moderator)
Senior Product Engagement Manager
An advocate for authentic travel experiences that serve both residents and visitors, Alyssa Poulin is Destinations International's Senior Product Engagement Manager. Dedicated to serving destination professionals in their quest to craft sustainable destinations, she believes in the power of sustainable travel. While earning her Masters in Tourism Administration at The George Washington University, she provided destination development research and consultation for tourism organizations across the US, Europe, and the Caribbean.
As the Sales Manager for a portfolio of four Marriott hotels, she directed sales for the corporate, government, and tour and travel market segments. Prior to that role, she ran the Certified Tourism Ambassador Program at the Journey Through Hallowed Ground National Heritage Area and National Scenic Byway where she trained and managed membership of over 600 frontline hospitality employees while promoting the region as a visitor destination.