With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue. Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants.

Drawing on case studies from 10 North American destinations, join Tourism Economics as we offer proof for how destination promotion supports economics development, enhances quality of life, and attracts and retains local talent. Plus, learn how to apply these key advocacy pillars to your own destination.

Join members of the Advocacy and Social Impact Committees for a dynamic virtual roundtable focused on aligning our language, metrics, and strategies. Together, we’ll explore how impact outcomes can inform advocacy priorities, how storytelling and data reinforce public investment, and how destination organizations can confidently articulate and protect their broader purpose.