Understanding how to protect and strengthen destination reputation has never been more critical as societal issues increasingly influence traveler and event planner perceptions. Join Destinations International for an in-depth session that explores key findings from the recently released research study, Destination Reputation: Responding to Societal Issues, developed with the support of the Destinations International Foundation. This session will provide a deeper dive into the full set of research materials now available to destination organizations, including a comprehensive research report, a key findings summary, a customizable presentation template, and forthcoming action briefs. Attendees will gain a thorough understanding of how political climate, public safety, accessibility, and social values are shaping destination selection and long-term brand positioning.