With up to five generations in today’s workforce, destination organizations face both challenges and opportunities in creating inclusive, productive, and engaged teams. Originally presented at the 2025 BizOps Summit, this virtual session dives into the dynamics of generational differences—how values, communication styles, and workplace expectations vary—and what that means as we seek purpose and belonging in our work. From recruitment and retention to feedback and flexibility, we’ll explore generational nuances and practical strategies that harness the strengths of a diverse team. This Virtual Roundtable is hosted by Destinations International's Social Impact Committee. Please come prepared with cameras on, ready to participate in dialogue. Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants.

See how leading destination organizations are using rich attribution data to pinpoint the website content and brand campaigns that actually drive real-world visitation—plus, how it comes to life in Symphony. We’ll unpack practical case studies from Visit Overland Park and Experience Scottsdale to show how these insights shape strategy, investment, and stakeholder storytelling. Plus, get a first look at new Symphony platform UX updates that make it even easier to explore and act on this intelligence.