Destination Strategic Planning — we’ve all been there at some point. Meeting with stakeholders, sifting through data, compiling reports, to ultimately end up with a fantastic plan for your destination…that fizzles out in a year. We have figured out how to help you stay the course and keep your plan off the shelf. Join us as we illustrate real-life examples, best practices and step-by-step processes on how to leverage your existing CRM software to help you manage the implementation of your strategic plan to achieve the expected and planned-for results.

Destinations are in search of EDI programs that are tangible, effective and meet organizational goals. The San Diego Tourism Authority (SDTA) will share details on their new Diversity Accelerator program that drew over 50 applicants, grew membership, gained new corporate sponsors and extensive media coverage, and garnered widespread support from diverse community groups and elected officials. The SDTA will share how their program came to be and hand you the tools to launch a similar version in your destination to advance your EDI advocacy and revenue goals.