What’s shaping the meetings and events landscape right now? Join Cvent for an insightful webinar offering an exclusive look at the latest data and insights on how planners, venues, and destinations are adapting to evolving demand, attendee expectations, and market trends that will define 2026 and beyond. Using powerful data from Cvent’s hospitality platform, our experts will uncover what’s driving sourcing momentum, how group business is trending across key markets, and what these shifts mean for your strategy heading into 2026.

Today’s traveler is more dynamic than ever. Beyond online bookings and clicks, the real challenge for destination leaders and marketers is proving marketing’s true contribution to the visitor economy—measuring impact on both on-property and in-destination spend. Join Azira for an exclusive thought-leadership webinar that explores how high-quality, privacy-safe location intelligence can reshape the way you understand and engage travelers Attend to learn how to: Visualize the Complete Visitor Journey: Go beyond website analytics to see the real-world path of your ideal visitor—from their home city to the attractions, dining districts, and hotels they choose. Win with Conquesting: Identify high-value visitor audiences your competitors are missing, both domestically and internationally. Measure True Marketing Impact: Move past online metrics to prove ROI, attribute incremental visitation, and demonstrate your marketing’s contribution to the wider visitor economy. Gain a Competitive Edge: Learn from global case studies that showcase how destinations and brands are turning location insights into their most actionable and measurable asset.

A true destination stewardship approach requires understanding and engaging diverse stakeholders to co-create a shared vision for the future. In this session, we’ll explore the critical role of stakeholder engagement and how it can foster meaningful partnerships that become the key to driving positive, lasting change for the destination, its communities, and visitors. Beyond theory, we’ll explore how destination leaders and entire organizations can build the capability needed to implement strategies and approaches for stakeholder engagement, referencing Destination Wayfinder’s global framework for destination stewardship and diving into the elements of the Stakeholder Engagement module. Attendees will gain experienced, practical insights into identifying and mapping their stakeholder ecosystem, and approaches to fostering stakeholder discussion and input. We’ll also explore common challenges in multi-stakeholder collaboration along with actionable tips for overcoming them.