Words Matter: The 2024 Destinations International Tourism and Social Inclusion Lexicons

Words matter in politics, and they need to be chosen carefully to emotionally connect with people’s values and the values of our industry. This webinar marks the annual release of words we have found that are used by elected officials and can carry an emotional message. Join us to better understand why these lexicons are important and how language can be used to strategically position destination leaders to partner with government stakeholders. Additionally, discover how integrating the lexicons with generative AI models can enhance your workflow, enabling you to craft compelling messages and elevate your strategic communication efforts.

Presented by Destinations International as part of DI's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.