Using Data for Storytelling

Recorded On: 05/04/2022

Story telling is powerful, but we need both accounting books and the books that inspire!

As the world recovers from the effects of the Covid-19 pandemic and the resulting slowdown of global travel and business events, destination leaders have had a rare opportunity to reflect on the impact of our industry on our communities—and a chance to rebuild in a way that is mindful, strategic, collaborative, and intentional.

Join Jane Cunningham, Andreas Weissenborn and the team at Oxford Economics at 3:00pm CET on the 4th of May to hear how data from the Event Impact Calculator (EIC) can be used for storytelling. Celebrating ten years, the Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations are better prepared to tell the story of their destination through data and make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors.

During this session you will learn:

  • What the Event Impact Calculator is
  • How you can deliver the numbers
  • Why this can help you inspire your stakeholders

Ask questions, share experiences and connect with other participants during this session. If you are a destination researcher or leader who requires tools to advocate for your organisation, then this webinar is for you!

Jane Cunningham (Moderator)

Director of European Engagement

Destinations International

Jane loves life in the Nordics and the spirit of Scotland.

Her expertise is based on 20 years of experience across the global meetings industry.  Over this time she has been fortunate to have gained wonderful experience and friends from working for some great hotels, a convention centre, a destination marketing organisation, a PCO before spending the last 12 years working for BestCities Global Alliance as Director Community Engagement.

In recent years she has extended her work to deliver facilitation, moderation as well as consulting projects related to meeting legacy and driving positive change.

She is passionate about the impact that meetings can have on organisations, participants and communities where the meeting is held.  This does not just happen, intention, dialogue and stakeholder engagement are critical to success.  People need to be inspired to engage and to understand the potential impact.  She brings this approach to create open, trusting and inclusive environments with high energy levels while being focused on the process to enable meaningful outcomes.

Dave Goodger

Managing Director, Europe and Middle East

Oxford Economics

David Goodger leads Oxford Economics’ work in tourism forecasting and economic impact analysis sector as Director of Tourism Economics in Europe.

David has been instrumental in developing Oxford Economics’ tourism forecast models and continues to manage regular database updates. These areas include the global tourism database of tourism flows and spending, covering 185 countries; the global city travel database of 300 cities; the air passenger forecast database; the hotel performance forecast models developed in conjunction with STR; and custom forecast models for specific destinations or groups. David has led Tourism Economics' analysis of the importance of online interactions for evolving tourism behavior for a range of well-known on-line travel businesses. He regularly presents the economic and tourism outlook to client groups and conferences. 

David was educated at the University of Bristol, England, where he gained a degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics. 

Andreas Weissenborn

Vice President of Research & Advocacy

Destinations International


Using Data for Storytelling
05/04/2022 at 9:00 AM (EDT)  |  Recorded On: 05/04/2022
05/04/2022 at 9:00 AM (EDT)  |  Recorded On: 05/04/2022
Destinations International Presentation Slides
Open to download resource.
Open to download resource.
Tourism Economics Presentation Slides
Open to download resource.
Open to download resource.