Unlocking Advocacy Success: Mastering Marketing Attribution & Sales Analytics for Destination Organizations
Recorded On: 05/17/2023
In today's highly competitive tourism landscape, destination organizations are constantly seeking ways to prove their value and optimize their efforts. This webinar will provide valuable insights into using marketing attribution and sales analytics to strengthen your advocacy efforts and maximize your organization's impact.
In this 60-minute webinar, industry experts will discuss the following key topics:
- The Power of Marketing Attribution: Learn how to leverage marketing attribution data to track the effectiveness of your campaigns and allocate resources more efficiently. We'll discuss different attribution options and best practices for use of each.
- Sales Analytics for Data-Driven Decision Making: Discover how to utilize sales analytics to identify trends, uncover opportunities, and inform your convention sales strategy. We'll cover important metrics and KPIs, as well as how to derive actionable insights from your data.
- Boosting Advocacy Efforts with Data: Find out how to use marketing attribution and sales analytics to support your advocacy efforts, from engaging with local stakeholders to securing funding for your organization. Hear practical tips from successful destination organization leaders, for translating data into persuasive narratives.
- Building a Data-Driven Culture: Learn how to foster a culture of data-driven decision making within your organization, ensuring that your team is equipped to navigate an increasingly complex landscape.
By the end of this webinar, you will have a deeper understanding of marketing attribution and sales analytics in advocacy efforts, as well as practical strategies for implementing these insights in your organizations. Don't miss this opportunity to unlock the full potential of your marketing efforts and strengthen your position as an industry leader.
Presented by Tourism Economics.
Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.