The Era of AI Has Begun. Are Destinations Ready for the Trust Test?

As AI begins summarizing destinations before planners ever click a link, the business events industry is facing a new reality:

• Visibility is no longer enough.
• Collateral is no longer persuasive.
• And trust is no longer assumed.

 In this provocative, one-hour Trends Week session, Jaimie Hart, VP of Marketing Strategy at Go Fish Tourism + Business Events, sits down with Director of Content Strategy Kerrie Yancey and EVP/Creative Director Kenny Ruffino to challenge how destinations think about marketing, sales alignment, and credibility in an AI-led world.

 Together, they will unpack:

 • How AI-driven search is reshaping destination discovery and consideration

• Why traditional meetings marketing strategies are losing influence

• What planners actually trust in 2026 — and what they ignore

• How content, creative, and sales strategy must evolve together

• Why trust is now the competitive advantage in B2B tourism

As planners navigate information overload and AI-generated comparisons, destinations must move beyond transactional messaging and disconnected campaigns toward integrated, audience-first systems that earn credibility before the RFP is ever issued.

This session will challenge assumptions, surface uncomfortable truths, and provide practical frameworks to help DMOs strengthen influence, improve AI visibility, and align sales and marketing around trust-driven growth.

Because in a world where AI can write the summary, only trust wins the business.

This webinar is approved for 1 CDME CE Credit.