SYMPHONY - Our Communities' Hospitality Workforce
In the beginning of 2022, Destinations International outlined eight strategic issues and opportunities facing our sector for the year. Of the eight, we knew workforce disruption and development was especially important for the travel sector and critical for DMOs to address. Destinations International and Tourism Economics have announced an expanded partnership utilizing the Symphony Platform to provide workforce intelligence on destination specific employment trends and income analysis of your hospitality community. Learn how to speak on these trends and articulate what our industry brings to the table.
Vice President of Research & Advocacy
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to analytically-based consulting to the tourism sector.
For more than two decades, Adam has worked with destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.
Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Destination marketing organizations around the world rely on Tourism Economics data and scenario models to inform global marketing investment allocations.
Adam also supports trade associations in the aviation, hotel, and broader travel arena with forecasts widely considered to be an industry standard. And by examining the economic merits of travel facilitation, taxation, and tourism promotion initiatives, Adam’s work has influenced critical government policies.
He is an authority on measuring the economic impact of visitor activity and has analyzed the impacts of cruising, gaming, timeshare, hotels, new attractions and destination marketing.
Adam regularly presents to corporate strategic planning teams on the threats and opportunities facing their businesses and is a member of the U.S. Department of Commerce, Travel & Tourism Advisory Board.
Director of Data Analytics and Insights
Upon joining Tourism Economics in 2019, Evjen was tasked with developing and managing a new division for the company focused on data analysis & visualization, sales strategy, and research services to marketing and sales organizations globally.
A 15-year tourism industry veteran, Evjen has held a number of positions across the industry and most recently spent five years with the Philadelphia Convention & Visitors Bureau building their first ever internal Research Department. Under his leadership the department developed a number of market intelligence reports to aid management and hotel partners in uncovering trends and insights that enhanced the destination’s ability to attract meetings, conventions and sporting events as well as out-of-town visitors.
He currently serves as a Board Member of the Travel & Tourism Research Association, and the Norwegian-American Chamber of Commerce Philadelphia, and is involved with a number of national tourism committees and initiatives including Destinations International’s Advocacy Committee. Evjen is a past Board Member of the Pennsylvania Restaurant and Lodging Association, and the Economy League of Greater Philadelphia.
Evjen, a native of Oslo, Norway, is a graduate of Boston University in Boston, MA, where he received a Bachelor of Arts degree in Hospitality Administration. He is fluent in several languages, including all the Scandinavian languages; Norwegian, Swedish and Danish.