
Social Impact Virtual Roundtable Series: Building Bridges - From Funding Risk to Social Value
Recorded On: 09/23/2025
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Nearly half of destination organizations (42%) reported in the 2025 DNEXT Futures study that their funding is at risk within the next three years. At the same time, communities and funders are demanding more than traditional economic impact metrics they expect proof of a destination’s contribution to well-being and resilience.
This Virtual Roundtable, hosted by the Social Impact Committee, will explore how destinations can reframe financial vulnerability not as a deficit, but as an opportunity to highlight their role as champions of community value. By shifting from a defensive stance to proactive storytelling, organizations can build stronger cases for funding, grounded in measurable social ROI. Please come prepared with cameras on, ready to participate in dialogue.
Important Note: This opportunity is only available for Destinations International members. This session will be recorded, and the recording will be provided to all registrants.
Dana Middleton
Director, Impact & Culture
MMGY Global
Ava Wells (Moderator)
Social Impact Manager
Destinations International
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