Quantifying the Impact of Sports Events in Your Communities

The impact of sports events on our communities and destinations has never been more significant, and it continues to grow exponentially. While there’s often a general awareness of these events, it’s time to go beyond that and truly quantify the real impact they have. Join us as we dive into best practices for measuring and reporting the impact of sports events. You'll also hear how other destination organizations are leading the way in doing this. Plus, discover how over 300+ destinations are leveraging the Event Impact Calculator (EIC) to effectively communicate the value of sports events to their communities.

Presented by Destination International and Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.