Navigating Ethical Generative AI (GAI) for Destination Organizations: Strategies for Brand Authenticity, Policy Compliance and User Cases

The integration of generative AI and other technological tools in organizational strategies is inevitable. The ethical use and best practices of these tools are crucial to maintain brand authenticity, comply with AI policies, and foster positive visitor engagement and trust. This session will explore the ethical considerations, brand impacts, and AI policy implications of various digital tools including Meta platforms, Midjourney, Generative AI Virtual Agents, ChatGPT 4, Adobe Creative Suites, and more. We will look at how these tools match with organizational values and talk about the alignment of responsible AI frameworks that protect privacy, fairness, and inclusivity, while reviewing real-world user cases that show practical uses and difficulties. 

This session is ideal for Marketing & Communications, Public Relations, International Tourism, Administration, and Information Technology staff and executives at destination organizations.

What you will takeaway from participating in this session: 

• Basics of Generative AI: Learn what generative AI is and how it differs from other technologies. 
• Best Practices for Content Distribution: Discover strategies for leveraging generative AI in content creation and distribution while maintaining ethical standards. 
• Generative AI Tools: Learn about various generative AI tools that can be applied in your organization for different purposes such as marketing, visitor inquiries, and content creation.

Important Note: This opportunity is only available for Destinations International members.

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.