Measuring the Visitation and Economic Impact of Your Website on Your Community

Tourism Economics and Destinations International are launching the industry’s most advanced Website Impact Calculator (WIC)—a tool to directly tie activity from your website to visitation and economic impact in your community. The tool is built using the same economic modeling and platform as the Event Impact Calculator. In this session, you’ll learn how to track your website's impact on visitor spending, taxes, and job creation. Discover which sections of your site are most effective at driving visitation and how to identify untapped opportunity markets. Find out the ideal lead time to engage potential visitors and how to optimize your content to maximize visitation. Our best-in-class economic impact analysis quantifies the effectiveness of your content and allows you to optimize, advocate and deliver proven value in your communities. Be sure to bring your questions as we dive into this exciting new tool!

Presented by Destinations International as part of DI's Advocacy Tools Series. 

Please note that attendance at a Destinations International webinar is eligible for one (1) CDME Continuing Education (CE) credit. Credit can only be earned through live virtual attendance. Watching recorded webinars does not count toward CDME CE credit.