Measuring the Economic Impact of Meetings and Events and the Growing Importance of New KPIs

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Recorded On: 03/30/2023

European destination organisations join Jane Cunningham and Andreas Weissenborn from Destinations International, and Dave Goodger from Oxford Economics, as they discuss how destination organizations are developing new KPIs for measuring success and why measuring economic impact of meetings and events is a crucial part of these new KPIs. Now in its 10th year, Destinations International’s Event Impact Calculator equips convention bureaus with rapid, accurate, and credible reports on the economic value of events in their destinations. Learn how you can use the tool not only to demonstrate the value of business events, but also to strengthen relationships with stakeholders.

During this session, you will learn:
- How destination organisations are rapidly moving beyond heads in beds models of measuring success
- Why measuring visitor value is more important than ever
- What the Event Impact Calculator is
- How destination organizations make event impact part of their KPI mix
- How destination organizations use these KPIs to build stronger relationships with stakeholders

Jane Cunningham

Director of European Engagement

Destinations International

Jane loves life in the Nordics and the spirit of Scotland.

Her expertise is based on 20 years of experience across the global meetings industry. Over this time she has been fortunate to have gained wonderful experience and friends from working for some great hotels, a convention centre, a destination marketing organisation, a PCO before spending the last 12 years working for BestCities Global Alliance as Director Community Engagement.

In recent years she has extended her work to deliver facilitation, moderation as well as consulting projects related to meeting legacy and driving positive change.

She is passionate about the impact that meetings can have on organisations, participants and communities where the meeting is held. This does not just happen, intention, dialogue and stakeholder engagement are critical to success. People need to be inspired to engage and to understand the potential impact. She brings this approach to create open, trusting and inclusive environments with high energy levels while being focused on the process to enable meaningful outcomes.

Andreas Weissenborn

Vice President of Research & Advocacy

Destinations International

Dave Goodger

Managing Director, Europe and Middle East

Oxford Economics

David Goodger leads Oxford Economics’ work in tourism forecasting and economic impact analysis sector as Director of Tourism Economics in Europe.

David has been instrumental in developing Oxford Economics’ tourism forecast models and continues to manage regular database updates. These areas include the global tourism database of tourism flows and spending, covering 185 countries; the global city travel database of 300 cities; the air passenger forecast database; the hotel performance forecast models developed in conjunction with STR; and custom forecast models for specific destinations or groups. David has led Tourism Economics' analysis of the importance of online interactions for evolving tourism behavior for a range of well-known on-line travel businesses. He regularly presents the economic and tourism outlook to client groups and conferences.

David was educated at the University of Bristol, England, where he gained a degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.