Location Data: A Secret Ingredient for Measuring Marketing Effectiveness
Recorded On: 04/17/2024
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Privacy concerns have rightly limited some of what is possible with various datasets. Mobile location wasn’t spared, but the impact has not been as severe as initially feared. With that in mind, this data can provide an excellent understanding of travel behavior. Deliver relevant messaging to users with an affinity for your brand, segment them by hotel class, and show the right experience at the right time. Drilling deeper, you can even rate sections of your website to track which content is effective at driving conversions. Join Tourism Economics Vice President, Americas Zeek Coleman as he highlights these insights and more to help boost your marketing strategies.
Presented by Tourism Economics as part of Destinations International's Advocacy Tools Series for 2024.
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