Fundamentals of Destination Management and Marketing


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The Fundamentals of Destination Management and Marketing course focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success are the operations of the destination organization and its place within the travel and tourism industry. 

Upon successful completion of this course, attendees will:

  • Understand the evolving role of the destination organization and its value to the destination
  • Understand the destination organization’s operating environment and structure
  • Understand the difference between destination marketing and destination management
  • Understand the need for strategic planning and research/data analysis
  • Understand who the tourism stakeholders are and how to engage them in destination place-making

The Fundamentals of Destination Management and Marketing course consists of:

  • 13 modules
    • Each module contains a PDF of the slide deck, which you can download and print.
    • Each module contains a video.  Click the play arrow to watch the full video.  At the conclusion of the video, click the "x" in the upper right-hand corner to close the video.
    • Each module contains a quiz.  Once you close the video, you will be able to access the quiz.  You will have unlimited attempts to pass the quiz, but you must successfully pass the quiz before you can move on to the next module.
    • Once you have completed all modules, you will then be able to access the final exam.             
  • Knowledge checks
  • Additional readings and resources
  • Final exam

Please note:  The PDM courses are not eligible for CDME continuing education credits.

Key:

Complete
Failed
Available
Locked
Module 1: Welcome
Module 1: Presentation Slides
Open to download resource.
Open to download resource.
Module 1: Video
Open to view video.
Open to view video.
Module 2: Our History as an Industry
Module 2: Presentation Slides
Open to download resource.
Open to download resource.
Module 2: Video
Open to view video.
Open to view video.
Module 2: Knowledge Check
2 Questions  |  Unlimited attempts  |  1/2 points to pass
2 Questions  |  Unlimited attempts  |  1/2 points to pass
Module 3: Destination Next Overview
Module 3: Presentation Slides
Open to download resource.
Open to download resource.
Module 3: Video
Open to view video.
Open to view video.
Module 3: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 4: Destination Organization Structures
Module 4: Presentation Slides
Open to download resource.
Open to download resource.
Module 4: Video
Open to view video.
Open to view video.
Module 4: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 5: Governance
Module 5: The Rise Of The Data-Driven Marketer: Why It's Beneficial And How To Hire One
Open to download resource.
Open to download resource.
Module 5: Presentation Slides
Open to download resource.
Open to download resource.
Module 5: Video
Open to view video.
Open to view video.
Module 5: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 6: Human Resources and Talent Management
Module 6: Presentation Slides
Open to download resource.
Open to download resource.
Module 6: Video
Open to view video.
Open to view video.
Module 6: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 7: Finance
Module 7: Presentation Slides
Open to download resource.
Open to download resource.
Module 7: Video
Open to view video.
Open to view video.
Module 7: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 8: Advocacy and Community Relations
Module 8: Presentation Slides
Open to download resource.
Open to download resource.
Module 8: Video
Open to view video.
Open to view video.
Module 8: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 9: Research
Module 9: Presentation Slides
Open to download resource.
Open to download resource.
Module 9: Video
Open to view video.
Open to view video.
Module 9: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 10: Marketing and Promotion Development
Module 10: Presentation Slides
Open to download resource.
Open to download resource.
Module 10: Video
Open to view video.
Open to view video.
Module 10: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 11: Fundamentals of Destination Sales
Module 11: Presentation Slides
Open to download resource.
Open to download resource.
Module 11: Video
Open to view video.
Open to view video.
Module 11: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 12: Technology
Module 12: Presentation Slides
Open to download resource.
Open to download resource.
Module 12: Video
Open to view video.
Open to view video.
Module 12: Knowledge Check
3 Questions  |  Unlimited attempts  |  2/3 points to pass
3 Questions  |  Unlimited attempts  |  2/3 points to pass
Module 13: Conclusion
Module 13: Presentation Slides
Open to download resource.
Open to download resource.
Module 13: Video
Open to view video.
Open to view video.
Final Assessment
Final Assessment
30 Questions  |  Unlimited attempts  |  0/30 points to pass
30 Questions  |  Unlimited attempts  |  0/30 points to pass